BombBomb in Colorado Springs offers a video messaging and marketing platform to accelerate and personalize sales processes. The video, which integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, reminder and notifications, reusable text for sales emails, and content library custom branded content for integration with emails.
$38
per month
Hippo Video
Score 8.2 out of 10
Small Businesses (1-50 employees)
According to the vendor, Hippo Video is a DIY video personalization platform for businesses. The platform can be used to create and send mass in-video & hyper-personalized video email campaigns at scale to book more meetings, track opportunities, and close more deals effectively. Hippo Video has tailored workflows for marketing, email campaign, sales, and customer support processes. Merge data and video to deliver exceptional experiences that wow customers, and produce higher…
I believe my customer service director looked into a couple of other companies before deciding on BombBomb and I know the Outlook integration was a big deal. I think they really liked how easy the program is to use too.
I primarily compared BombBomb vs these platforms. I ultimately decided to go with a very stripped down version of Yesware as it's tracking provided a few aspects BombBomb did not, but BombBomb's platform was the best versus the other main providers. I think it cost a little bit …
BombBomb is great for direct, individually-sent emails where you want to custom the email, particularly with a video message. BombBomb is not the best mass email tool that I have seen on the market. In my experience, they penalize you when people unsubscribe, even if they NEED to be receiving your emails. We have people who unsubscribe and then miss info they need for work. That's not our fault. But, in our experience, BombBomb displays that we are not a good company to mass email because of it.
If you're trying to do outreach, it's tough to be different. Cold emails are helpful, but so many people use the same templates or intricate automation in general that many buyers have cold email blindness. If you are trying to reach new prospects or communicate better with your clients, video adds a layer of sophistication that makes a difference. If you just want massive campaigns and are scared of showing your face, avoid Hippo Video.
I like BombBomb's animated GIF preview of our video content. I think it's definitely more attention-grabbing than traditional email.
BombBomb's automation tools are simple and easy to use. You can program a series of emails to go out X number days following the previous one and at a certain point in time.
BombBomb's email builder is also pretty easy to use, once you get the hang of it. (If you've used other email tools, Constant Contact, MailChimp, etc. --- this one should be a snap.)
As said before, the usability is very straightforward and the customization options are good enough to get the job done. There is a mobile app to help with real-time engagement so that is useful too. They offer plenty of training and best practices to make sure you are getting the most out of BombBomb.
Overall it's very easy to use and the video emails stand out. Everything loads quickly and they make it easy to set up. It features CRM-like functionality to view opens, clicks, time watched, etc., but it doesn't port that info over to your existing CRM which is where some of the friction occurs. Still, it's amazing for what it does. I recommend giving it a try for our outreach.
A few times over the years I have asked for features to be added to BombBomb and I am amazed at how fast they can implement. Zapier integration is a perfect example. They implemented the connection to Zapier within 30 days of my feature request. It took a much larger company, Keller Williams Realty over 10 years to implement the same request.
Hippo Video is in India. They answer your questions but they do take a little time. Not sure if they're a big team but they do respond to important messages. They also use their own tool for support and will show you how to fix the problems that you're having.
I believe my customer service director looked into a couple of other companies before deciding on BombBomb and I know the Outlook integration was a big deal. I think they really liked how easy the program is to use too.
Loom is an excellent tool, and I have nothing to say against it, but I feel Hippo Video has an edge on the Marketing/Sales focus that is key for my organizations. Bonjoro is also a good choice, but I noticed a focus on Customer Service and just building relationships with existing clients, which is okay, but for our purposes, we needed a more go-to-market-oriented tool.
Overall, I think BombBomb has given us a positive ROI on our email marketing efforts. I don't have numbers to support that claim, but it's more affordable and better positioned for what we needed to do than many other tools out in the marketplace. If you need to differentiate your email, the video component is a great way to go.