Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing. Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and…
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Pricing
Heropost
Oktopost
Editions & Modules
Basic
$997
per year
No answers on this topic
Offerings
Pricing Offerings
Heropost
Oktopost
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Heropost
Oktopost
Features
Heropost
Oktopost
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Heropost
7.8
Ratings
1% above category average
Oktopost
-
Ratings
Boolean keyword searches
7.00 Ratings
00 Ratings
Filtering out noise/spam
7.00 Ratings
00 Ratings
Sentiment analysis
8.00 Ratings
00 Ratings
Broad channel coverage
9.00 Ratings
00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Heropost
9.8
Ratings
20% above category average
Oktopost
-
Ratings
Content planning and scheduling
10.00 Ratings
00 Ratings
Audience targeting
9.00 Ratings
00 Ratings
Content optimization
10.00 Ratings
00 Ratings
Workflow management
10.00 Ratings
00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Heropost
9.0
Ratings
13% above category average
Oktopost
-
Ratings
Automated routing and prioritization
8.00 Ratings
00 Ratings
Customer interaction histories
9.00 Ratings
00 Ratings
Bulk actions
10.00 Ratings
00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Heropost
6.5
Ratings
18% below category average
Oktopost
-
Ratings
Lead generation
6.00 Ratings
00 Ratings
Content marketing
7.00 Ratings
00 Ratings
Paid media management
5.00 Ratings
00 Ratings
Campaigns and promotions
8.00 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Heropost
9.1
Ratings
8% above category average
Oktopost
-
Ratings
Twitter
9.00 Ratings
00 Ratings
Facebook
10.00 Ratings
00 Ratings
LinkedIn
10.00 Ratings
00 Ratings
Google+
5.00 Ratings
00 Ratings
Instagram
10.00 Ratings
00 Ratings
Pinterest
10.00 Ratings
00 Ratings
YouTube
10.00 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Heropost
7.3
Ratings
8% below category average
Oktopost
-
Ratings
Campaign success analytics
8.00 Ratings
00 Ratings
Real-time tracking
9.00 Ratings
00 Ratings
Competitor analysis
5.00 Ratings
00 Ratings
Account management
Comparison of Account management features of Product A and Product B
My team and I will batch create massive amount of video and written content. We then load up all the videos into the media storage area of post. Then we also upload all of our pre-created captions into the caption storage area on hero post. Once this is done. We then set about scheduling each individual piece of content to go out to all of the platforms that we have integrated into HP and we schedule them months in advance. We also use the small simple analytics tool to monitor failed posts and successful posts.
The product is very easy to use. And the features are very good. I have not experienced anything less appropriate. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.
Make Google (G+) allow personal submitals through Oktopost. Let me make this clear, this is NOT an Oktopost problem, this is a Google problem!! But I put this down here because it is the only missing link to creating a total social media tool kit.
When I first started there were very few support documents and learning resources. I think I was one of the first to sign up. Since then they have clearly been working on filling the learning center with information. Keep up the good work!
The emails that start off with "My name is Mark Lerner, Director of Marketing at Oktopost.... ;-) Mike 50 emails later I know who you are. Introduce the wife and kids next please ;-)
I don't think there is a need to change over to another platform. From the little that I've heard, Oktopost is comparable if not better than its competing products. We also have a great personal relationship with Oktopost's founders and team and enjoy collaborating in various forms with them.
Heropost is ALMOST perfect! Content creation, scheduling, posting and analytics are all right there! The ONLY drawback that I have found is that two of our main social media networks are not currently able to connect to Heropost, due to some API changes. I REALLY hope that these can get worked out. If they do, this rating goes to 10!
Because in general is very good, the support team is always happy to help and you can ask them anything. They always have the solution. I also like the new functionalities that they are implementing; each month, we have something new. The end user platform is very easy to be used by the sales people.
When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
Hootsuite was "okay". But when I came across the Heropost offer of lifetime access - to essentially the same toolbox that Hootsuite offered, with a one time purchase (instead of the monthly fees - that kept increasing with Hootsuite) I jumped at the chance. And I haven't regretted it at all.
We use similar programs to Oktopost in our organization like Hootsuite, so we didn't really compare Oktopost against them, we just use them for different things based on familiarity and processes. There aren't any specific products that we looked to replace or compete, it was mainly looking for something that fit our needs at the time and Oktopost worked well, but we still do have people using Hootsuite as well who perform different tasks. They both have unique features and benefits that work well.
Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
Ability to quickly post allows for immediate input during time sensitive social discussions.