Heropost vs. Oktopost

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Heropost
Score 8.4 out of 10
N/A
N/A
$997
per year
Oktopost
Score 9.0 out of 10
N/A
Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing. Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and…N/A
Pricing
HeropostOktopost
Editions & Modules
Basic
$997
per year
No answers on this topic
Offerings
Pricing Offerings
HeropostOktopost
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HeropostOktopost
Features
HeropostOktopost
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Heropost
7.8
Ratings
1% above category average
Oktopost
-
Ratings
Boolean keyword searches7.00 Ratings00 Ratings
Filtering out noise/spam7.00 Ratings00 Ratings
Sentiment analysis8.00 Ratings00 Ratings
Broad channel coverage9.00 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Heropost
9.8
Ratings
20% above category average
Oktopost
-
Ratings
Content planning and scheduling10.00 Ratings00 Ratings
Audience targeting9.00 Ratings00 Ratings
Content optimization10.00 Ratings00 Ratings
Workflow management10.00 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Heropost
9.0
Ratings
13% above category average
Oktopost
-
Ratings
Automated routing and prioritization8.00 Ratings00 Ratings
Customer interaction histories9.00 Ratings00 Ratings
Bulk actions10.00 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Heropost
6.5
Ratings
18% below category average
Oktopost
-
Ratings
Lead generation6.00 Ratings00 Ratings
Content marketing7.00 Ratings00 Ratings
Paid media management5.00 Ratings00 Ratings
Campaigns and promotions8.00 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Heropost
9.1
Ratings
8% above category average
Oktopost
-
Ratings
Twitter9.00 Ratings00 Ratings
Facebook10.00 Ratings00 Ratings
LinkedIn10.00 Ratings00 Ratings
Google+5.00 Ratings00 Ratings
Instagram10.00 Ratings00 Ratings
Pinterest10.00 Ratings00 Ratings
YouTube10.00 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Heropost
7.3
Ratings
8% below category average
Oktopost
-
Ratings
Campaign success analytics8.00 Ratings00 Ratings
Real-time tracking9.00 Ratings00 Ratings
Competitor analysis5.00 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Heropost
10.0
Ratings
22% above category average
Oktopost
-
Ratings
Role-based user permissions & privileges10.00 Ratings00 Ratings
Mobile access10.00 Ratings00 Ratings
Best Alternatives
HeropostOktopost
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Sprout Social
Sprout Social
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HeropostOktopost
Likelihood to Recommend
8.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
9.0
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
6.4
(0 ratings)
Online Training
-
(0 ratings)
4.5
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
User Testimonials
HeropostOktopost
Likelihood to Recommend
My team and I will batch create massive amount of video and written content. We then load up all the videos into the media storage area of post. Then we also upload all of our pre-created captions into the caption storage area on hero post. Once this is done. We then set about scheduling each individual piece of content to go out to all of the platforms that we have integrated into HP and we schedule them months in advance. We also use the small simple analytics tool to monitor failed posts and successful posts.
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The product is very easy to use. And the features are very good. I have not experienced anything less appropriate. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.
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Pros
  • Multi Platform Integration Of Accounts
  • Publish All Feature to all accounts
  • Many different client accounts on one place
  • Pre made and stored hash tags and captiosn
  • ability to schedule way in the future.
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  • An all-in-one platform that organizes all content across multiple accounts.
  • Provides consistent user experience help, representatives were quick to schedule phone calls or walk-throughs whenever we had issues.
  • Easily accessible by the entire team, don't have to rely on one person to do everything or avoid being in the platform simultaneously.
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Cons
  • Two social media outlets that DID work but no longer connect are Google Business and X (formerly Twitter). These need to be added back in. CRUCIAL!
  • Update Lifetime Access software option instead of abandoning it. Purchasers helped get Heropost off the ground...
  • I don't have any other issues with the software.
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  • Make Google (G+) allow personal submitals through Oktopost. Let me make this clear, this is NOT an Oktopost problem, this is a Google problem!! But I put this down here because it is the only missing link to creating a total social media tool kit.
  • When I first started there were very few support documents and learning resources. I think I was one of the first to sign up. Since then they have clearly been working on filling the learning center with information. Keep up the good work!
  • The emails that start off with "My name is Mark Lerner, Director of Marketing at Oktopost.... ;-) Mike 50 emails later I know who you are. Introduce the wife and kids next please ;-)
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Likelihood to Renew
No answers on this topic
I don't think there is a need to change over to another platform. From the little that I've heard, Oktopost is comparable if not better than its competing products. We also have a great personal relationship with Oktopost's founders and team and enjoy collaborating in various forms with them.
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Usability
Heropost is ALMOST perfect! Content creation, scheduling, posting and analytics are all right there! The ONLY drawback that I have found is that two of our main social media networks are not currently able to connect to Heropost, due to some API changes. I REALLY hope that these can get worked out. If they do, this rating goes to 10!
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Because in general is very good, the support team is always happy to help and you can ask them anything. They always have the solution. I also like the new functionalities that they are implementing; each month, we have something new. The end user platform is very easy to be used by the sales people.
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Support Rating
No answers on this topic
When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
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Online Training
No answers on this topic
There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
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Implementation Rating
No answers on this topic
As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
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Alternatives Considered
Hootsuite was "okay". But when I came across the Heropost offer of lifetime access - to essentially the same toolbox that Hootsuite offered, with a one time purchase (instead of the monthly fees - that kept increasing with Hootsuite) I jumped at the chance. And I haven't regretted it at all.
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We use similar programs to Oktopost in our organization like Hootsuite, so we didn't really compare Oktopost against them, we just use them for different things based on familiarity and processes. There aren't any specific products that we looked to replace or compete, it was mainly looking for something that fit our needs at the time and Oktopost worked well, but we still do have people using Hootsuite as well who perform different tasks. They both have unique features and benefits that work well.
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Return on Investment
  • Major positive impact from time savings alone. The ease of creating content, scheduling, posting, and seeing results/metrics in one spot is terrific.
  • Purchased lifetime access so the cost was very reasonable. PLUS - we don't pay a monthly subscription.
  • The ease of setup was a major factor in our decision to go with Heropost
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  • Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
  • Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
  • Ability to quickly post allows for immediate input during time sensitive social discussions.
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ScreenShots

Oktopost Screenshots

Screenshot of Social BIScreenshot of CalendarScreenshot of Post ConsoleScreenshot of Employee AdvocacyScreenshot of StreamsScreenshot of Inbox