Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables companies to react, get statistics, and collaborate with their team, all on the go! According to the vendor, over 650,000 companies use Mention.
$29
per month
Pricing
Heropost
Mention
Editions & Modules
Basic
$997
per year
Solo
$29.00
per month
Starter
$99.00
per month
Company
Custom
per month
Offerings
Pricing Offerings
Heropost
Mention
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Heropost
Mention
Features
Heropost
Mention
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Heropost
7.8
Ratings
1% above category average
Mention
-
Ratings
Boolean keyword searches
7.00 Ratings
00 Ratings
Filtering out noise/spam
7.00 Ratings
00 Ratings
Sentiment analysis
8.00 Ratings
00 Ratings
Broad channel coverage
9.00 Ratings
00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Heropost
9.8
Ratings
20% above category average
Mention
-
Ratings
Content planning and scheduling
10.00 Ratings
00 Ratings
Audience targeting
9.00 Ratings
00 Ratings
Content optimization
10.00 Ratings
00 Ratings
Workflow management
10.00 Ratings
00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Heropost
9.0
Ratings
13% above category average
Mention
-
Ratings
Automated routing and prioritization
8.00 Ratings
00 Ratings
Customer interaction histories
9.00 Ratings
00 Ratings
Bulk actions
10.00 Ratings
00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Heropost
6.5
Ratings
18% below category average
Mention
-
Ratings
Lead generation
6.00 Ratings
00 Ratings
Content marketing
7.00 Ratings
00 Ratings
Paid media management
5.00 Ratings
00 Ratings
Campaigns and promotions
8.00 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Heropost
9.1
Ratings
8% above category average
Mention
-
Ratings
Twitter
9.00 Ratings
00 Ratings
Facebook
10.00 Ratings
00 Ratings
LinkedIn
10.00 Ratings
00 Ratings
Google+
5.00 Ratings
00 Ratings
Instagram
10.00 Ratings
00 Ratings
Pinterest
10.00 Ratings
00 Ratings
YouTube
10.00 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Heropost
7.3
Ratings
8% below category average
Mention
-
Ratings
Campaign success analytics
8.00 Ratings
00 Ratings
Real-time tracking
9.00 Ratings
00 Ratings
Competitor analysis
5.00 Ratings
00 Ratings
Account management
Comparison of Account management features of Product A and Product B
My team and I will batch create massive amount of video and written content. We then load up all the videos into the media storage area of post. Then we also upload all of our pre-created captions into the caption storage area on hero post. Once this is done. We then set about scheduling each individual piece of content to go out to all of the platforms that we have integrated into HP and we schedule them months in advance. We also use the small simple analytics tool to monitor failed posts and successful posts.
Mention is perfect if you are looking for a fairly inexpensive software that will help you monitor your brand reputation, help you discover SEO opportunities, and potentially help you generate sales revenue. While I know Mention can work with bigger companies, I personally feel this fits the SMB market the best. On the other hand, Mention may not be for you if you have a mega brand and need to see sentiment analysis.
Heropost is ALMOST perfect! Content creation, scheduling, posting and analytics are all right there! The ONLY drawback that I have found is that two of our main social media networks are not currently able to connect to Heropost, due to some API changes. I REALLY hope that these can get worked out. If they do, this rating goes to 10!
Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.
Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!
Hootsuite was "okay". But when I came across the Heropost offer of lifetime access - to essentially the same toolbox that Hootsuite offered, with a one time purchase (instead of the monthly fees - that kept increasing with Hootsuite) I jumped at the chance. And I haven't regretted it at all.
Brand24 was my alternative to Mention, I switched back in 2018 because Mention's pricing was going up. While Brand24 is a U.K. based company, I still thought it may be beneficial to me here in the U.S. However, I didn't think about time zone differences and when the support would be available to me. Normally when you have a question, you want it answered right now, but that was a bit of a problem for them. Mention is very quick with support and understanding of their own program.
Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.