Gremln is a St. Louis startup offering basic publishing platform for Facebook, Twitter and LinkedIn. One area of focus is compliance. The platform includes a compliance package that includes approval workflow, keyword filtering, and message archiving. They are also currently working on a Listening / Sentiment Analysis module.
Gremln offers a basic free edition and paid plans start at $6 / moth and go up to $99 / month.
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Hearsay, now part of Yext
Score 8.9 out of 10
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After the August 2024 acquisition, Hearsay Systems joined Yext, combining Yext's digital presence management with Hearsay's compliant customer engagement tools.
I feel that Gremln is a perfect tool for someone looking to manage several (many) social media sites in one application. It's easy to set up and learn to use, and for what Gremln provides it's inexpensive. Can easily be managed by one person.
Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.
Currently, my company is rebranding itself: new name and restructuring the business. So we will sign up under the new company name. We recommend that our clients use Gremln as well and we then manage their social media accounts. They have also given us postive feedback about how easy it is to use.
The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden. The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.
If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.
I have used both Hootesuite, Twitterscope and Grmln. Using the individualized brand platform (Twitterscope) still meant that had to separately post to my other networks. Hootesuite is comparable and the only thing that really makes it standout is the the social media management certification. The downside of that is that you have to pay continue to pay a monthly fee to maintain the certification. Grmln is simply easier to use
Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.