Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
$0
Up to 10k sessions/month
StatCounter
Score 9.0 out of 10
N/A
Web analytics product designed for SMB.s Statistics collected are based on page loads.
N/A
Pricing
Heap
StatCounter
Editions & Modules
Free
$0
Up to 10k sessions/month
Growth
Starting at $3,600 annually
Up to 300k sessions/year
Pro
Contact Heap Sales
Custom sessions per month and unlimited projects
Premier
Contact Heap Sales
Custom sessions per month
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Offerings
Pricing Offerings
Heap
StatCounter
Free Trial
Yes
No
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Heap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.
Heap is well suited for 1. Capture customer journey with session replay 2. Identify customer behaviour and improve overall customer experience 3. Frequent and quick implementations and modifications 4. Comparative analysis for historical marketing insights Heap is not so well suited, if the aim is to capture only analytics data without any goals to improve upon customer experience / targeting appropriate users based on data tracking.
Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
The Auto Capture function does indeed save quite a bit of time, and being able to build new reports off historical data is really valuable.
Interface is really intuitive and user-friendly. Much easier to pick up and use than GA.
Building reports out on the fly is really quick and easy, allowing you to give right into all kinds of analyses.
The Event Definition screen is really useful, giving a quick glance at the most used events, which you then decide to turn into conversions or goals if you want.
For the free version data logging is limited to two weeks, which requires manual pulling of the data (CSV or excel formats) on a regular basis which can become tedious.
For offline graphing/presentations, data must be re synthesized/visualized. This typical requires someone manual manipulation the data or develop scripts or coding to improve the collection of the data for offline presentation and records.
Lacks some of the pretty visuals that can be seen in competitors such as Google Analytics.
Lacks user specific in depth tracking across multiple services (mailchimp, google etc), like more fully featured platforms (Kissmetrics) are able to provide.
Heap helps me understand key data points without fussing with the formatting of a dashboard. It gives me the benefit of data analyzation without the fuss of the formatting - as well as the ease of sharing data collected with my colleagues
I have not had any issues with malfunctions when using statcounter, so that would lead me to continue using the program. I would like to see more social media measuring tools, but again, we don't use the program to dig really deep. We're just looking to figure out who is reading what articles on our website are the most liked. And it helps lead our editorial team in the right direction.
Sometimes, Heap has issues reconciling similar selectors, and I have not found the manual tagging system to be the most intuitive, especially when best practices are not used when designing the front-end infrastructure. Even so, it helps that the data is unmodified, and all analytics are done through an interfaced layer, so damage and confusion [are] not permanent.
I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
On a scale from 1-10, Heap loads pages fairly quickly. The only time I experience delays is when I am loading a graph with perhaps too many events or filters on the page. But in terms of creating or searching for events or viewing reports, I don't ever experience a lag.
Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
Heap is better because its easy to use, easy to install. With Heap you just add a snippet of tracking code to your header, instead of having to instrument each event like you do with other tools.
Statcounter excels with the simplicity and efficiency of the analytics. You can see exactly what's going on on your sites without the need to dig into complex google analytics data.
The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
