HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.
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Pics.io
Score 8.0 out of 10
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Pics.io is a solution for organizing and managing all digital assets. With this digital asset management software, users can quickly search and retrieve their creative files, collaborate with colleagues on new projects, and share their work with clients and partners.
Extremely well integrated in the TelCos and Financial Services areas. Retail & Online Gaming are the next big sectors. Real Time capabilities via IBM Interact are starting to come to the fore as marketers start to understand the necessity for true reactive CRM. Additional functionality using IBM Distributed Marketing is also another very powerful area for the future, allowing regional marketers to fill out web based forms, which initiate and run flowcharts & email delivery automatically.
If you are looking for an affordable solution for logos, photos or videos this is one of the best solutions we have found. It handles several file types and provides a more affordable option than other DAM services. If you are looking for an enterprise DAM solution this is probably not what you are looking for but it doesn't pretend to be that.
Campaign treats a marketing campaign as a discrete entity that is made up of one or more flowcharts, which are in turn comprised of one or more processes.
IBM Campaign performs actual data manipulation live.
Users do not need to know SQL to design campaigns.
Not suitable to small industries even if they really want to use. It would be great to have a lighter version to let any company use in order to make more customers.
It would really great to have support team available whenever having the issues / difficulties with in the tool itself. At least able to respond asap.
I know Unica well and can make it do just about anything I need it to do. I love the abiity to call in custom code along the way for extremely complicated scenarios and optimum performance. Situations that would steer me to other applications are: If already a heavy SAS user with Enterprise Miner and/or Enterprise Guide I would seriously consider SAS CM; if already owning Teradata platform would seriously consider Teradata RM.
Helpful onboarding support and also a very relaxed introductory demo and trial period. The support team walked me through all stages of linking our Drive account and adding assets. The online support site has a ton of resources and helpful explanations. Email support was also a big help to get us started.
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Pics.io has a more approachable setup and pricing structure for our needs. It also uses a familiar online storage setup for an easier learning curve. We also didn't have to pay for a higher storage tier that we wouldn't end up needing. The other services were definitely in the running but the ability to use our existing Google account was a big plus.
