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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GTmetrix

    Score9.9 out of 10
    N/AGtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.

    $10.67

    per month

    Semrush

    Score8.7 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    GTmetrixSemrush
    Editions & Modules
    Solo
    $10.67
    per month
    Starter
    $21.25
    per month
    Growth
    $42.50
    per month
    Basic
    Free
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    GTmetrixSemrush
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    GTmetrixSemrush
    Considered Both Products
    Gossamer Threads Inc.
    Chose GTmetrix
    Compared to the products I have listed PageSpeed Insights is probably the closest to what GTMetrix does and many times those 2 tabs are open side by side. SEMRush is a full SEO platform and though it can do much of what GTmetrix does it is also quite expensive and does a lot …
    Incentivized
    Chose GTmetrix
    Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker …
    Incentivized
    Semrush
    Chose Semrush
    I used Botify, Oncrawl, Searchmetrics, MyPOSEO, XENU, ScreamingFrog, website Auditor, Link Assistant, GTmetrix, ahref, Majestic...

    Every tool listed above is useful (except Searchmetrix). SEMrush is just one tool which is necessary, such as Oncrawl or Xenu.
    Incentivized
    Chose Semrush
    Semrush has integrated all in one and easy to navegate around its dashboard
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    100%
    Would buy again
    106 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    98%
    Delivers good value for the price
    94 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    99%
    Happy with the feature set
    105 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    99%
    Lived up to sales and marketing promises
    96 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    99%
    Implementation went as expected
    94 Answers
    Features
    GTmetrixSemrush
    Testing and Experimentation
    Comparison of Testing and Experimentation features of GTmetrix and Semrush
    Feature
    GTmetrix
    9.4
    5 Ratings
    14% above category average
    Semrush
    -
    Ratings
    a/b experiment testing10.03 Ratings00 Ratings
    Split URL testing10.03 Ratings00 Ratings
    Multivariate testing7.52 Ratings00 Ratings
    Multi-page/funnel testing8.03 Ratings00 Ratings
    Cross-browser testing10.05 Ratings00 Ratings
    Mobile app testing9.02 Ratings00 Ratings
    Test significance9.02 Ratings00 Ratings
    Visual / WYSIWYG editor10.01 Ratings00 Ratings
    Advanced code editor10.01 Ratings00 Ratings
    Page surveys10.01 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode10.02 Ratings00 Ratings
    Test duration calculator7.53 Ratings00 Ratings
    Experiment scheduler10.01 Ratings00 Ratings
    Experiment workflow and approval10.01 Ratings00 Ratings
    Dynamic experiment activation10.01 Ratings00 Ratings
    Client-side tests8.52 Ratings00 Ratings
    Server-side tests8.53 Ratings00 Ratings
    Mutually exclusive tests10.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of GTmetrix and Semrush
    Feature
    GTmetrix
    10.0
    1 Ratings
    16% above category average
    Semrush
    -
    Ratings
    Standard visitor segmentation10.01 Ratings00 Ratings
    Behavioral visitor segmentation10.01 Ratings00 Ratings
    Traffic allocation control10.01 Ratings00 Ratings
    Website personalization10.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of GTmetrix and Semrush
    Feature
    GTmetrix
    10.0
    2 Ratings
    17% above category average
    Semrush
    -
    Ratings
    Heatmap tool10.01 Ratings00 Ratings
    Click analytics10.01 Ratings00 Ratings
    Scroll maps10.01 Ratings00 Ratings
    Form fill analysis10.01 Ratings00 Ratings
    Conversion tracking10.01 Ratings00 Ratings
    Goal tracking10.01 Ratings00 Ratings
    Test reporting10.02 Ratings00 Ratings
    Results segmentation10.02 Ratings00 Ratings
    CSV export10.01 Ratings00 Ratings
    Experiments results dashboard10.02 Ratings00 Ratings
    SEO
    Comparison of SEO features of GTmetrix and Semrush
    Feature
    GTmetrix
    -
    Ratings
    Semrush
    7.9
    152 Ratings
    2% above category average
    Keyword analysis00 Ratings8.7152 Ratings
    Backlink management00 Ratings8.2145 Ratings
    SERP ranking tracking00 Ratings8.1148 Ratings
    Page grader00 Ratings7.0127 Ratings
    Competitive analysis00 Ratings8.6147 Ratings
    Site audit / diagnostics00 Ratings8.0148 Ratings
    Site recommendations00 Ratings7.3137 Ratings
    Task management00 Ratings7.090 Ratings
    SEO Channels
    Comparison of SEO Channels features of GTmetrix and Semrush
    Feature
    GTmetrix
    -
    Ratings
    Semrush
    8.1
    138 Ratings
    6% above category average
    Local SEO00 Ratings8.3126 Ratings
    Social SEO00 Ratings8.0104 Ratings
    Mobile SEO00 Ratings7.7111 Ratings
    Global SEO00 Ratings8.3112 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of GTmetrix and Semrush
    Feature
    GTmetrix
    -
    Ratings
    Semrush
    8.7
    123 Ratings
    3% above category average
    Multi-domain support00 Ratings8.3113 Ratings
    Integration with web analytics tools00 Ratings9.0117 Ratings
    User Ratings
    GTmetrixSemrush
    Likelihood to Recommend
    10.0
    (7 ratings)
    8.8
    (152 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (3 ratings)
    Usability
    9.1
    (1 ratings)
    7.7
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    4.0
    (2 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    GTmetrixSemrush
    Likelihood to Recommend
    Gossamer Threads Inc.
    GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
    Incentivized
    Read full review
    Semrush
    No answers on this topic
    Pros
    Gossamer Threads Inc.
    • Really complete report of performance issues.
    • Get reports from PageSpeed and YSlow at same time.
    • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Gossamer Threads Inc.
    • Deeper knowledge of page elements and their importance
    • Knowing which areas will have great impact beyond time of load speeds
    • Should drop any elements that do not reach a certain level of impact - to save distraction and get important issues dealt with
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Gossamer Threads Inc.
    No answers on this topic
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Gossamer Threads Inc.
    It's easy to use fast, data is easy to read and take aways are great too.
    Incentivized
    Read full review
    Semrush
    No answers on this topic
    Reliability and Availability
    Gossamer Threads Inc.
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Gossamer Threads Inc.
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Gossamer Threads Inc.
    I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
    Incentivized
    Read full review
    Semrush
    No answers on this topic
    Implementation Rating
    Gossamer Threads Inc.
    No answers on this topic
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Gossamer Threads Inc.
    Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    Gossamer Threads Inc.
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Gossamer Threads Inc.
    No answers on this topic
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots