GrowSurf vs. Yotpo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GrowSurf
Score 8.5 out of 10
N/A
A tool that helps automate customer acquisition, for B2C and B2B tech companies GrowSurf offers a referral program software that helps them get new customers on autopilot. With it, users can launch a customer-to-customer referral program to incentivize word-of-mouth referrals and grow organically. The vendor states GrowSurf customers enjoy results approaching 312% return on investment, 30% of new leads from referrals, 15% of ARR from referrals. GrowSurf is presented as best suited…
$179
per month
Yotpo
Score 8.1 out of 10
N/A
Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.
$799
per month
Pricing
GrowSurfYotpo
Editions & Modules
Startup
$179
per month
Business
$449
per month
Custom
Contact Sales
per year
Premium
$799
per month
Free
Free
Includes 50 Monthly Orders
Offerings
Pricing Offerings
GrowSurfYotpo
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to a 30% discount for annual pricing.
More Pricing Information
Community Pulse
GrowSurfYotpo
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GrowSurfYotpo
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Medium-sized Companies
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Score 8.5 out of 10
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Score 8.8 out of 10
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Score 8.0 out of 10
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Score 8.1 out of 10
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User Ratings
GrowSurfYotpo
Likelihood to Recommend
8.7
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
5.0
(0 ratings)
Usability
-
(0 ratings)
9.4
(0 ratings)
Support Rating
-
(0 ratings)
9.5
(0 ratings)
User Testimonials
GrowSurfYotpo
Likelihood to Recommend
GrowSurf has been responsible for the highest return in effort spent doing referral marketing and overall just tracking data to make sense of our acquisition efforts. If you have a business that relies on acquisition heavily from various sources, GrowSurf makes it very easy to track everything from referrals to organic leads, to paid marketing leads, visualize such data, and even pay out affiliates.
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If you have an ecommerce website Yotpo does the job. It's dependable, easy to install, and you can set up a funnel to get the customer to review your site or product, then ask them to post a review on social media by offering an incentive. If you're a small business this can work as a set it and forget it system that just needs to be checked once in awhile if you are short on time. When you do check in you can push the reviews yourself to social sites. The free version does not do this automatically as far as I know
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Pros
  • easy step by step set up
  • easy editing once a campaign is made
  • easy personalization of the campaign
  • tips on why and how to use each feature
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  • It provides a nice, user-friendly tool for online reviews.
  • It allows us to send automated emails to customers to help generate reviews.
  • It makes it easy for us to respond to negative reviews so we can resolve issues and turn bad outcomes into good ones.
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Cons
  • A team dashboard will be a great feature to have with more levels of access.
  • Filter and parameters can be added into dashboard.
  • Template UI customization can be enhanced.
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  • The customer photos are too small. We'd like to be able to display the photos that customers upload as much larger. They're almost thumbnails.
  • Yotpo widgets slow down site speed so we can't use any of them. The only one we can use is the reviews page.
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Likelihood to Renew
No answers on this topic
Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
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Usability
No answers on this topic
I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
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Support Rating
No answers on this topic
Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.
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Alternatives Considered
We selected GrowSurf because of their pricing and ROI calculator present on their website today. It made the decision clear and easy for our finance and business stakeholders. Overall, the tool is great. It is easy to use, manage and train others on. It's a great starting point for someone new to digital marketing and it's a great arrow in the quiver for our most seasoned team members.
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We like Yotpo because they offer all of the same features and suite of tools, and they do it at a fraction of the price. We see no benefits in paying a whole lot more money for no added benefit. Yotpo handles our customer reviews perfectly for our needs and gives us everything that we need to manage, respond, and gather reviews for our products and website.
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Return on Investment
  • Around 30% growth in new user onboarding.
  • Less cost of marketing then ad programs.
  • Less time consuming and requires less team size
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  • We got complaints about not having enough pictures of projects. Yotpo completely negated that complaint with the UGC implementation on our website.
  • If my memory serves me right, 98% of our customers directly interact with some Yotpo widget on our site. That's a lot.
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ScreenShots

GrowSurf Screenshots

Screenshot of the GrowSurf websiteScreenshot of Screenshot of Screenshot of Screenshot of

Yotpo Screenshots

Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with ease