GrowSurf vs. Referral Factory

GrowSurf has been responsible for the highest return in effort spent doing referral marketing and overall just tracking data to make sense of our acquisition efforts. If you have a business that relies on acquisition heavily from various sources, GrowSurf makes it very easy to track everything from referrals to organic leads, to paid marketing leads, visualize such data, and even pay out affiliates.

Incentivized

As a digital marketing manager of multiple clients, one of the biggest challenge is to build brand awareness and acquire new customers with good lifetime value; Referral Factory is a perfect tool to leverage current client base to generate new clients and adds loyalty to the current clientele. However when the services are personalized to each client and each client have different requirements than Referral system is least appropriate.

Incentivized

• easy step by step set up
• easy editing once a campaign is made
• easy personalization of the campaign
• tips on why and how to use each feature

Incentivized

• Referral Factory offers good templates for the landing pages that can be easily adjusted
• Campaigns are based on spreading links among friends and followers - it has good leads stats in the end
• Integrations with Pipedrive, HubSpot and Zapier help to track the campaigns
• Interface is easy to understand

• A team dashboard will be a great feature to have with more levels of access.
• Filter and parameters can be added into dashboard.
• Template UI customization can be enhanced.

Incentivized

• The UI needs some improvement to really smooth out the workflows. Overall it's not bad, but could always be better.
• There isn't good documentation on how to configure and use the solution. It's like they assumed they built to be obvious enough to where anyone can figure it out, but for things that have more nuances, users could really benefit from some tooltips and/or documentation.
• Pricing is pretty high, it would be nice to have a lower tier so businesses with a small income stream can start to benefit from referral programs.

Incentivized

Referral Factory's overall usability is great. The interface was really easy to learn and use and there are also helpful video tutorials if you have any questions along the way while building your new campaign. The process of sharing the referral link is also really easy and Referral Factory provides multiple methods of sharing the link which is a nice feature as well.

Incentivized

We have been very grateful for the ongoing support from the Referral Factory team who have gone above and beyond not only to help us get set up but have provided great insight into how to optimise our campaign

We selected GrowSurf because of their pricing and ROI calculator present on their website today. It made the decision clear and easy for our finance and business stakeholders. Overall, the tool is great. It is easy to use, manage and train others on. It's a great starting point for someone new to digital marketing and it's a great arrow in the quiver for our most seasoned team members.

Incentivized

Referral Factory simplicity and ease of use is what makes them a strong contender, and it is now our go-to for referral campaigns within our company. With their software we no longer need to allocate developer hours to setup our campaigns leaving them free to work on the company websites.

• Around 30% growth in new user onboarding.
• Less cost of marketing then ad programs.
• Less time consuming and requires less team size

Incentivized

• Referral Factory has a great impact on acquiring new customers. Referral marketing acts like an online word-of-mouth so referred customers tend to have a higher conversion rate.
• Referral Factory also helps increase brand awareness of your company as it incentivizes current customers to share their positive experiences with their network.

Incentivized