A tool that helps automate customer acquisition, for B2C and B2B tech companies GrowSurf offers a referral program software that helps them get new customers on autopilot. With it, users can launch a customer-to-customer referral program to incentivize word-of-mouth referrals and grow organically. The vendor states GrowSurf customers enjoy results approaching 312% return on investment, 30% of new leads from referrals, 15% of ARR from referrals. GrowSurf is presented as best suited…
$179
per month
Influitive
Score 8.0 out of 10
N/A
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.
N/A
Pricing
GrowSurf
Influitive
Editions & Modules
Startup
$179
per month
Business
$449
per month
Custom
Contact Sales
per year
No answers on this topic
Offerings
Pricing Offerings
GrowSurf
Influitive
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Up to a 30% discount for annual pricing.
To learn more about Influitive's pricing, please reach out to a member of our sales team.
More Pricing Information
Community Pulse
GrowSurf
Influitive
Features
GrowSurf
Influitive
Brand Advocacy Tools
Comparison of Brand Advocacy Tools features of Product A and Product B
GrowSurf has been responsible for the highest return in effort spent doing referral marketing and overall just tracking data to make sense of our acquisition efforts. If you have a business that relies on acquisition heavily from various sources, GrowSurf makes it very easy to track everything from referrals to organic leads, to paid marketing leads, visualize such data, and even pay out affiliates.
We have seen success with information sharing. Giving customers another way to access our resources has been a huge help for them. While we see good engagement numbers there are still some limitations to getting our advocates to complete the 'harder' challenges, like a testimonial or reference
It gives us the opportunity to share valuable content with our users. (e.g. first looks at e-books, white papers, announcements of webinars, etc.)
It allows us to easily collect feedback and insights from our community members through a variety of activity types.
It makes it simple for us to reward our customers for helping each other, and our org, through a rewards store that easily connects to an outside vendor.
Challenge Digest- I would really like to have the digest have a little more functionality. Such as being able to move around the challenges, maybe move them to the top rather than the bottom.
The challenge image/the channel image- This is a feature I would really like to have more user-friendly, especially the crop feature. This feature is not very easy to use, so I have to go to another platform to re-size it. It would be so much easier if I could do this all within Influitive.
Sign In Page Profile Fields- I would like to be able to easily rearrange the fields rather than needing to reach out to support so that they can update on their end. While I appreciate that they can do this, it would be easier and faster if I could have the ability to do it myself.
Support-is AMAZING! But it would be great if they were more ways that an admin could be able to tweak certain pages rather than waiting till the engineering has time to update. I work on a tight timeline and it's hard to go back to the stakeholders and inform them that what they want can't be handled right away. Again I completely understand that other companies also have urgent requests, but if the admin had more capabilities then we wouldn't have to go to support as much.
I really like working with Influitive and with AdvocateHub. Their support staff is awesome and everyone I have come into contact with at the company has been friendly and supportive. Their corporate interactions with customers model their product philosophy incredibly well. I am very satisfied and trust in their attention to me as a customer.
Overall, Influitive is very easy to use for customers. There's a bit of a learning curve for new admins, but that's only because Influitive isn't always intuitive. The UI is confusing in certain places. I expect something to be in one place, and I find it somewhere else entirely. This is the only reason my usability rank isn't higher
Yes, always available and extremely quick. The availability is 10 on 10 for sure. We also have situations where their team might not be working or on a holiday, but if we have an event, they are available and ensure smooth running. That is the beauty of having Influitive take care of you.
Influitive AdvocateHub interacts with Blackbaud Champions and is an on-time response system. What I mean by that is once data is entered in Influitive AdvocateHub, it is updated in real time and I can access a computer and the data is there immediately. Sometimes the rewards do not show up right away and I am under the assumption that the delay is caused by an influx of traffic.
I have never had an issue, small or large, that the Influitive support team hasn't taken seriously and given their attention to. Engagement with support is generally quick and painless. There is also a great user community that is monitored to some degree, and general questions are often already available there or answered in short order.
I was taught and made to show all features that could help me learn more about the platform and this was great hands-on training for me. I picked up things faster than others and did have time to create challenges and make changes while someone was around to supervise and help.
The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor
I think some of the key insights I can put forward are all aligned to simply being organized. Make sure you have a well thoughts out plan where you have taken all factors into account. Prioritize the list of deliverables, and make sure you have all the right people alighed to assist internally & externally. If you have a well organized plan you will be set up for success.
We selected GrowSurf because of their pricing and ROI calculator present on their website today. It made the decision clear and easy for our finance and business stakeholders. Overall, the tool is great. It is easy to use, manage and train others on. It's a great starting point for someone new to digital marketing and it's a great arrow in the quiver for our most seasoned team members.
The challenges were a big factor in our decision. We wanted to have a place users could consume and contribute, and not just browsing articles and moving on. We wanted them to be able to interact with the content, and each other. Many community platforms are just forums. We wanted something way more memorable and robust.
Increased social proof is definitely a big one as this pertains specifically to my role. I've moved my program from collecting testimonials, case studies, success stories, etc. in a somewhat random, happen-stance way to primarily (90%) drawing from our Influitive members.
