Gremln vs. Social Mention

I feel that Gremln is a perfect tool for someone looking to manage several (many) social media sites in one application. It's easy to set up and learn to use, and for what Gremln provides it's inexpensive. Can easily be managed by one person.

If you are curious about what someone is saying about your brand, this tool helps you to know how your brand is performing on all social media sites. Also seeing the previous results you can predict future performance. This data helps a lot in the future planning. This tool doesn't give perfect results though. Also, it can indicate your sentiments of mentions if they are angry, or happy.

Incentivized

• Recurring tweets.
• Scheduling tweets.
• Posting to multiple accounts.

• Find sentiment of online buzz for your product/service/brand
• Monitor many different online websites that are talking about your brand all in one place
• Find keywords that are being used by consumers when they think of you

• The dashboard could be resigned to be visually appealing by creating a better use of white space.
• Make the scheduling post tab more prominent.
• Rather than have the columns vertical, my preference it would be to horizontal stacked.

• Filtering - better filtering of unrelated brand info. i.e. we are only interested in @accav items from the US - not from overseas

Currently, my company is rebranding itself: new name and restructuring the business. So we will sign up under the new company name. We recommend that our clients use Gremln as well and we then manage their social media accounts. They have also given us postive feedback about how easy it is to use.

I love that Social Mention is so easy to use. It does not take a long time to learn how to navigate the site when you need information quickly. I don't use it as much in my new job, but I recommend it for basic monitoring and when you need social media information right away

The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden. The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.

I have had no issues with availability

The product did what it said it would and even the more complex parts of the program we eventually got working.

The were attentive to my needs but I had and responded in a timely manner.

The inline videos are very clear

Be patient. Identify what you want to know how to do first and learn the basic functions then move onto the more complex features.

It doesn't work as well since we changed our name. We used to have a very unique twitter handle etc. so it was easier for social mention to find us. For folks who have unique names it's excellent if you don't it may not be that helpful.

I have used both Hootesuite, Twitterscope and Grmln. Using the individualized brand platform (Twitterscope) still meant that had to separately post to my other networks. Hootesuite is comparable and the only thing that really makes it standout is the the social media management certification. The downside of that is that you have to pay continue to pay a monthly fee to maintain the certification. Grmln is simply easier to use

Social Mention stacks up against these as Social Mention is more reliable for data than others. it provides really nice statistics of reach, influence, sentiment and helps find brand's influences. It is quick and offers a great snapshot of the volume of your Tweets & Twitter presence. Supports a lot of social media sites like Facebook, Google+ etc.

Incentivized

The product delivers what it says it will and is useful for making your time more efficient.

• Gremln has helped us reach way more customers than trying to post separately in each of our social media platforms.
• We have better customer interaction and feedback after being able to post across many outlets.
• Employees have more time to focus on answering questions, interacting with customers, etc now that they can set up and monitor posts with Gremln.

• The paid-version actually had a negative ROI for us as it would sometimes feed us topically inappropriate articles and didn't allow us to filter by source so as to eliminate inappropriate blogs and inappropriate news sources (like highly politically partisan ones).