Gremln is a St. Louis startup offering basic publishing platform for Facebook, Twitter and LinkedIn. One area of focus is compliance. The platform includes a compliance package that includes approval workflow, keyword filtering, and message archiving. They are also currently working on a Listening / Sentiment Analysis module.
Gremln offers a basic free edition and paid plans start at $6 / moth and go up to $99 / month.
I feel that Gremln is a perfect tool for someone looking to manage several (many) social media sites in one application. It's easy to set up and learn to use, and for what Gremln provides it's inexpensive. Can easily be managed by one person.
As I said earlier in this review, OmniGraffle does an excellent job with arcs if they are created in OmniGraffle. The same is not true if the drawing I'm working on was imported from Visio. In that case, I need to just start all over with the arc lines, and that is not often a reasonable option.
The ability to easily map out process flows for users of a wide range of tech comfort levels—The design is intuitive enough for even people with lower tech comfort levels to visually chart process flows. We have never had to do significant onboarding for less tech-savvy colleagues—this is a huge timesaver!
Collaborative mind mapping—OmniGraffle is a great platform to get together with people and brainstorm ideas in the early stages of a project, then link ideas together to create visual relationships to inform business and product design decisions.
Communicating strategy to stakeholders—Communicating the complexities of a workflow to stakeholders is a lot easier and more effective, with a diagram that clearly shows the relationships between factors rather than showing them a PowerPoint that, because of its slide-by-slide nature, makes it difficult to consistently show how different factors play into an overall workflow.
No support for team collaboration. I would really like to see a way to share files to iCloud so that others can access and edit.
Better print settings. If you're trying to print a document across many pages, it's not easy to make this happen.
No ability to pre-configure settings. For example, I have to manually change the unit of measure from "inches" to "pixels" when I create a new document, would like the ability to change that fundamentally.
Currently, my company is rebranding itself: new name and restructuring the business. So we will sign up under the new company name. We recommend that our clients use Gremln as well and we then manage their social media accounts. They have also given us postive feedback about how easy it is to use.
The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden. The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.
I have used both Hootesuite, Twitterscope and Grmln. Using the individualized brand platform (Twitterscope) still meant that had to separately post to my other networks. Hootesuite is comparable and the only thing that really makes it standout is the the social media management certification. The downside of that is that you have to pay continue to pay a monthly fee to maintain the certification. Grmln is simply easier to use
Because we're primarily a Mac shop, Visio was a non-starter. (It's monstrously complex compared to OmniGraffle, which works against the quick-and-dirty just-enough-documentation ideal common on agile teams.) We've used draw.io on internal projects and when coordinating with external teams, but a web-based tool was too awkward for heavy use and bogged down with complex documents. For us, OmniGraffle sits in the "sweet spot" between complex data-driven modeling tools and lightweight "drawing" programs that force too much manual labor when doing heavy diagramming work.
I've created multiple OmniGraffle template files that I use constantly. I create covers for our proposals in OmniGraffle with pictures of the the client's buildings or sites. All I need to do is drag and drop the image into the template, change the title and client name and address accordingly and it's ready to go.
Using templates in OmniGraffle has saved lots of time.
Using OmniGraffle to design drawing details for construction documents has allowed us to land projects, purchase orders and new clients to the tune of hundreds of thousands of dollars.