Grade.us vs. Trustpilot

Grade.us is a great way to implement a process/system for continuously garnering a steady stream of reviews from your clients.

Incentivized

TrustPilot cannot be trusted. They have consistently removed reviews since I started with them. At first I thought it was a one or two off situation. We recently launched an "ask for reviews" initiative and got several positive reviews and TrustPilot removed all of them, without recourse. This hurts us really badly and initiates drawn-out emails with our customers. TrustPilot is wrong about legitimate reviews and has no clean way to resolve that. They hurt our customer relationships more than helped.

• Ease of use
• Automation of tasks

Incentivized

• Their website UI allows for fluid visualizations and analysis of the review data.
• Their website widget integrates well with the website allowing us to display reviews dynamically.
• They have pretty advanced integrations with Google SERPs where you can actually have your TP review show up instead of your Google review, which can have benefits.

Incentivized

• The automatic sharing to social channels is a nice feature but it's execution comes across a bit clunky as the review gets replicated in the image and the text and looks less than ideal.
• Could use additional guidance for niches where there are more restrictions on reviews like the medical (HIPPA) and legal fields.

Incentivized

• It would be good to have more control over invalid reviews.
• It would be good if buyers were required to contact the company to express their concerns before doing it on the reviews sites because many times a negative impression is caused by a misunderstanding and other potential buyers are not helped by being exposed to this misinformation.
• Ideally, the data could be integrated into our website easier.

Incentivized

It's expensive and customer service is not the best.

Incentivized

Too automated/knowledge-based - could improve significantly in terms of hands-on cases and educating users/agencies.

Incentivized

I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.

Incentivized

Different scopes in total, but G.us does a far better job in review management and social proof growth.

Incentivized

We also evaluated Bazaarvoice when considering adding customer reviews. Completing a tax return takes time and energy from our customers. We did not want them to fill out a lengthy questionnaire-type review. We wanted to make the review process as simple as possible. Bazaarvoice seemed to be well-suited for retail brands but not for finance. I had used Bazaarvoice at a previous employer and implementing the review stars in our Google ads was a lengthier process back then. It may have changed now. The review stars automatically appeared in our Google ads after we reached 100 reviews. Implementing Trustpilot into our tech stack was a much easier process as well.

Incentivized

• Grade.us is the core of our business strategy. All other products spring from it.
• Pricing is very fair allowing us to profit from the relationship.

Incentivized

• We've seen an increase in CTR and CVR while lowering our CPAs using our reviews in our display and social media ads.
• Integrating the star rating with our Google Ads was automatic and we saw a lift in CTR when the stars were added.
• We saw an uptick in traffic in from our Trustpilot review page to our website.

Incentivized