Wildfire Interactive (Discontinued) vs. PromoRepublic

The transition to Google has been painful - key contacts are no longer available.

PromoRepublic is excellent for collaboration, such as working with freelancers, or clients who want to leave notes and be responsible for final approval. It's also good for brands who need ideas about what to post on a daily basis, as their idea library is quite extensive. The image creation tool is also good for beginners, with plenty of templates, though it isn't as extensive as Canva. It's definitely a solid option for social media management. Can't think of a situation where it wouldn't be appropriate.

Incentivized

• Content scheduling on FB, TW, and PIN
• Social media management
• Basic analytics of post engagmemt

Incentivized

• Generates post ideas and curated content. If I'm out of ideas on content for the week/month I can usually peruse their prepared content to generate ideas.
• Timed posting based on our current engagement rates. Helps me to decide the ideal times to post to ensure the greatest amount of engagement.
• Easy post editor. Has a plethora of images and fonts I can use to make an eye-catching copy for our social media.

Incentivized

• The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
• In its self-service mode, the product lacks some essential features like mandatory likes and white label.
• Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.

• I'd like to be able to drag and drop posts to different dates and times from the calendar view.
• I'd like to be able to duplicate an entire post from the calendar view and drag it to another date and time.

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

The user interface is very straight forward and easy to use. They also make it incredibly simple edit premade post ideas as well as create your own. You can connect all of the basic social media platforms which makes it great for individuals looking to streamline their scheduling process to get more content out

Incentivized

I have never been kicked out of Wildfire service. Always up and running.

Easy to perform tasks and quick to upload changes to your promotions.

Phone and email support were always available to us when we needed it.

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

I don't think there is a huge difference between the both, PromoRepublic and NapoleanCat. PromoRepublic takes that edge by having more social media networks, where NapoleanCat has only a few social media networks.

Incentivized

• Our TOS and engagement with our fans increased when implementing this.
• Social metrics Wildfire provided for the different brands allowed sales opportunity to increase social worth and ultimately increase cost on advertising initiatives.

• Has made our social channels come alive
• PR allows us to get away without needing a dedicated SMM on staff
• Has increased our online profile and credibility

Incentivized