Google Voice vs. Twilio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Voice
Score 7.8 out of 10
N/A
Google Voice is a free IP telephony service that provides users with one phone number that can be forwarded to multiple phones or devices. It includes features such as call forwarding, voicemail translation, text messaging, and voice calls. Fees may apply for international calling.
$10
per user/per month
Twilio
Score 7.0 out of 10
N/A
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
$0
per min per participant
Pricing
Google VoiceTwilio
Editions & Modules
Starter
$10
per user/per month
Standard
$20
per user/per month
Premier
$30
per user/per month
Programmable Video
$0.0015
per min per participant
WhatsApp Business API
$0.0042
Per WhatsApp Template message sent
WhatsApp Business API
$0.005
Per WhatsApp session message
Elastic SIP Trunking
$0.007
Per min for termination
Programmable Messaging
$0.0075
per message sent or received
Programmable Voice
$0.0085
per minute to receive a call
Programmable Voice
$0.013
per min to make a call
Elastic SIP Trunking
$0.045
Per min for origination
Twilio Conversations
$0.05
per active user per month
Twilio Authy
$0.09
per authentication
Programmable Wireless
$0.1
per MB
Twilio Flex (Contact Center)
$1
per active user hour (5000 hours free)
Programmable Wireless
$2.00
per SIM card
Twilio SendGrid Email API
$14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns
$15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center)
$150
per named user per month (5000 hours free)
Offerings
Pricing Offerings
Google VoiceTwilio
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details1. Pay-as-you-go pricing: Simple usage-based pricing means you don’t get locked into big contracts. 2. Volume discounts: Discounts trigger as your usage grows, so you always get a fair price. 3. Start building today with free trial credit and full API access.
More Pricing Information
Community Pulse
Google VoiceTwilio
Features
Google VoiceTwilio
Cloud PBX
Comparison of Cloud PBX features of Product A and Product B
Google Voice
4.4
Ratings
58% below category average
Twilio
-
Ratings
Hosted PBX8.40 Ratings00 Ratings
Multi-level Interactive Voice Response (IVR)5.20 Ratings00 Ratings
User templates1.40 Ratings00 Ratings
Call reports5.00 Ratings00 Ratings
Directory of employee names1.70 Ratings00 Ratings
Call Management
Comparison of Call Management features of Product A and Product B
Google Voice
8.1
Ratings
3% below category average
Twilio
-
Ratings
Answering rules8.00 Ratings00 Ratings
Call recording10.00 Ratings00 Ratings
Call park6.40 Ratings00 Ratings
Call screening7.40 Ratings00 Ratings
Message alerts9.00 Ratings00 Ratings
VoIP system collaboration
Comparison of VoIP system collaboration features of Product A and Product B
Google Voice
7.2
Ratings
10% below category average
Twilio
-
Ratings
Video conferencing7.00 Ratings00 Ratings
Audio conferencing7.00 Ratings00 Ratings
Video screen sharing5.60 Ratings00 Ratings
Instant messaging9.30 Ratings00 Ratings
Mobile apps
Comparison of Mobile apps features of Product A and Product B
Google Voice
5.0
Ratings
45% below category average
Twilio
-
Ratings
Mobile app for iOS5.00 Ratings00 Ratings
Mobile app for Android5.00 Ratings00 Ratings
Best Alternatives
Google VoiceTwilio
Small Businesses
CloudTalk
CloudTalk
Score 7.2 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
CloudTalk
CloudTalk
Score 7.2 out of 10
Dialpad Support
Dialpad Support
Score 9.0 out of 10
Enterprises
Cisco Unified Communications Manager (Call Manager)
Cisco Unified Communications Manager (Call Manager)
Score 8.6 out of 10
Verint Community
Verint Community
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google VoiceTwilio
Likelihood to Recommend
9.0
(0 ratings)
6.8
(0 ratings)
Likelihood to Renew
9.3
(0 ratings)
7.5
(0 ratings)
Usability
9.0
(0 ratings)
9.5
(0 ratings)
Performance
-
(0 ratings)
7.4
(0 ratings)
Support Rating
7.0
(0 ratings)
5.7
(0 ratings)
Implementation Rating
10.0
(0 ratings)
9.5
(0 ratings)
User Testimonials
Google VoiceTwilio
Likelihood to Recommend
[Google Voice is] great if you have a workforce that needs to make calls for business purposes from their personal mobile device, while keeping their personal phone number private. If you have a large company with its own telecom system, it probably won't be necessary if employees already have their own landlines or separate work phones.
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Twilio is well suited to sending SMS reminders to prospects on the lead-up to sales appointments. This has helped us improve attendance rates for these meetings. We also use Twilio to communicate with these prospects post-meeting to make offers on products and services and for feedback on their meeting.
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Pros
  • Google Voice has been great for setting up additional phone lines and numbers.
  • The voicemail inbox is a great feature and you can see when messages come in online and listen to the messages from your computer.
  • Google Voice allows us to have multiple phone numbers and lines for specific business purposes.
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  • Easy to see my team in one place, when they log in and out and what call status they are in.
  • Twilio is a simple, user friendly way to log in and out of work activities.
  • Excellent services and support.
  • The omnichannel feature which allows agents to get request from all channels.
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Cons
  • It can be tricky to configure exactly how you want it. If you are particular about which voicemail greeting goes to which number, and how it appears when it rings through to the phone - it can take a good amount of work to set it up properly.
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  • Authy does not support the "push button" multi-factor authentication from your application's native apps. This means if you want to use Authy, you still need to use TOTP based codes.
  • Not really a shortcoming of Authy, but it does nothing to help with multi-factor authentication using text messages - those are still sent to your platform's messaging app.
  • Authy doesn't always display how much time is left before your current token expires, making it difficult to know how much time you have left to enter the current code.
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Likelihood to Renew
It's user friendly, how to use it is self explanatory, they support all their own options while someone like Phone Booth uses a third party. I can cancel Google Voice anytime and I choose how much I spend with Google Voice
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We are happy with Twilio because the price per message is low. The API is not difficult to implement and the documentation is very complete. Twilio as a company keeps you well informed of issues that happen. They also offer free online workshops or conferences to make notices of new laws, etc.
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Usability
I haven't had problems with dropped calls, bad reception, lost recordings - everything works the way it should. The iOS app is easy to use, and the process is easy to explain to other people. It's also the cheapest way I've found to call internationally - I've used it to interview people from London and Austraila.
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Overall the product API is extremely well documented so it is very easy to build a product with their technology. The website is a little bit cumbersome to use as they have greatly expanded the number of products that they have over the years, but the dashboard UI has not been improved much since.
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Performance
No answers on this topic
The problem tends to be us, the user, rather than Twilio. We don't reach out to support fast enough (spend time struggling), but when we have, they've solved our issue immediately. We are rural, so there are signal issues to accommodate, however, we find that a few staff on a few cellular networks can triangulate where we all have signal to put up a sign.
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Support Rating
They do not offer support unless you have the Business account for Google Voice under G Suite. This is tough, because Google doesn't really have a customer support team for this service, so when it gets shut down for a few hours, we have no choice but to wait it out. But this doesn't happen that often, which is great.
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Good interface to connect with different API systems for communication through different channel[s]. Twilio has good market coverage of the client across the globe for generating revenue through multi-channel approach. It works with [a] programmable feature that makes life easy for every user. Automated call is one of the advance[d] feature[s] of this tool.
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Implementation Rating
It is a pretty seamless program to transfer to, even for people who either have little experience with these programs or people who were stuck on Skype
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The developer APIs and SDKs are super easy to follow.
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Alternatives Considered
Google Voice at the peak of its adoption did serve as a very real and effective solution. However bugs persisted, and innovation lacked, and support for the product soon declined. However, there are several other solutions provided that focus on making one product as best as it could be. Google made it clear to me as a customer, that this was a backup for a backup. When you look at the simplicity on its own, it appears to be fantastic, however as you dive deeper, and experience its lack of smooth edges, you find that it's been built by engineers who were given a scope, rather than solving for a use case and listening to customer feedback. Many of the other solutions available on the market, see this opportunity. This is why voice communication is a growing SaaS vertical, albeit competitive. Understanding the customer here is key, and Google understands what drives value to the larger organization. As a business owner, I understand, that when a business has to allocate resources, another department, or service suffers. Unfortunately this product feels to be the one that has met that fate
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We have looked at some of Twilio competitors, like Infobip, Sich and Bandwith. Prices on all of them for voice minutes and SMS are way cheaper than Twilio. But none of them seem to offer as many features and ease of use as Twilio. Specially from an API point of view
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Return on Investment
  • Google Voice has saved us a lot of time in regards to overall productivity.
  • Google Voice allows us to operate at a greater scale than without it.
  • Google voice allows us to track which advertisements are working best.
  • Google Voice allows us to spend less time listening to voicemails.
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  • We found that associates who had the opportunity to respond to a survey about their assigned job were 37% more likely to return to a job site
  • We were able to reduce the number of resources required to manually respond to associates using Twilio Studio, so those resources could have more time to complete other tasks
  • We were able to scale the number of associates who received survey messages at least by a factor of 8 without increasing our resource demand
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ScreenShots

Twilio Screenshots

Screenshot of To access any of the products in Console, head over to the “Explore Products” section and start building.Screenshot of Whether you prefer to build with a drag-and-drop visual editor or with code, Twilio SendGrid Marketing Campaigns helps you engage your customers through email.Screenshot of Flex is a programmable Contact Center that puts you in control.