Google Surveys vs. Survicate

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Surveys
Score 7.4 out of 10
N/A
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
$10
per completed survey
Survicate
Score 8.3 out of 10
N/A
Survicate is survey software for getting continuous customer insights at scale. It can be used to measure customer satisfaction (CSAT), track an organization's Net Promoter Score (NPS), get website feedback, or test product-market fit. Survicate supports any use case related to collecting and managing customer feedback. Survicate can be used to: • Create customized surveys and start getting customer feedback within minutes • Run surveys where they are needed: via email…
$99
per month 500 responses per month
Pricing
Google SurveysSurvicate
Editions & Modules
Surveys
10¢
per completed survey
Good
$99
per month 500 responses per month
Better
$149
per month 1000 responses per month
Best
$249
per month 2500 responses per month
Better Than The Rest
$269
per month
Better Than The Rest
$299
per month Custom pool of yearly responses
Offerings
Pricing Offerings
Google SurveysSurvicate
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdditional fees apply for additional users and domains. The price of the Scale plan is negotiated individually and depends on the number of monthly responses needed and possible custom needs, including integrations.
More Pricing Information
Community Pulse
Google SurveysSurvicate
Features
Google SurveysSurvicate
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Surveys
6.4
16 Ratings
22% below category average
Survicate
9.7
5 Ratings
20% above category average
Survey templates6.816 Ratings9.83 Ratings
Themes6.014 Ratings9.55 Ratings
Custom logo/branding6.413 Ratings9.83 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Surveys
5.5
15 Ratings
43% below category average
Survicate
9.1
4 Ratings
7% above category average
Changes to live survey7.014 Ratings9.93 Ratings
Question design help4.712 Ratings8.93 Ratings
Multiple question types4.915 Ratings8.54 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Surveys
4.5
14 Ratings
59% below category average
Survicate
9.5
5 Ratings
14% above category average
Survey logic flexibility4.514 Ratings9.55 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Surveys
5.8
15 Ratings
34% below category average
Survicate
8.0
5 Ratings
2% below category average
Response tracking5.715 Ratings5.01 Ratings
Data export5.714 Ratings9.65 Ratings
Standard reports6.213 Ratings8.65 Ratings
Custom reports4.711 Ratings00 Ratings
Analytics6.513 Ratings8.94 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Surveys
7.2
15 Ratings
19% below category average
Survicate
8.5
3 Ratings
2% below category average
Access controls7.214 Ratings8.03 Ratings
Compliance7.212 Ratings9.01 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Surveys
4.9
12 Ratings
50% below category average
Survicate
9.3
4 Ratings
12% above category average
Vendor-offered crowdsourcing4.99 Ratings00 Ratings
Respondent restrictions4.911 Ratings9.34 Ratings
Best Alternatives
Google SurveysSurvicate
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.6 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.6 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 6.1 out of 10
Qualaroo
Qualaroo
Score 6.1 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Score 10.0 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 10.0 out of 10
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User Ratings
Google SurveysSurvicate
Likelihood to Recommend
6.4
(16 ratings)
8.9
(6 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
7.0
(14 ratings)
9.8
(2 ratings)
Support Rating
7.5
(12 ratings)
9.6
(2 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Google SurveysSurvicate
Likelihood to Recommend
Google
Google Surveys is perfect when trying to collaborate with co-workers and find a date & time that works best for them to get together, whether it's for a regular meeting, team photo session, celebratory dinner, or Christmas celebration. It's also great for getting feedback on proposed changes that would affect the team.
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Survicate
Survicate is well suited for very basic intercept polls and is less suited for more complex surveying tasks (e.g., anything more than basic skip-logic or surveying niche cohorts) and longitudinal surveying (e.g., comparing responses from the same or similar cohorts year over year).
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Pros
Google
  • Measure the pulse of how our members are feeling (yes/no questions, multiple-choice questions).
  • Learn how students are doing with specific projects (textual-based questions, essay-type answers).
  • Run an election for board members (use of the "other" notation so that people can write in their own choices).
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Survicate
  • IMO, the strengths of feedback lite is what it is called for - 'lite"... it is basic, simple, and easy to set up and use.
  • Especially should be mention that it is easy to set up, and you can have it working in less than a few hours.
  • Reliable - I don't remember even one "problem" or an issue we experienced with it.
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Cons
Google
  • While it is very intuitive, there are many ways you can fine-tune your survey (such as word limits, counts, etc) and these are not always obvious where those settings are.
  • I would like to see some ways of changing the formatting (and maybe I just haven't explored that yet), ie: colors, set up on the screen.
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Survicate
  • In my opinion, inconsistent and visually unappealing survey visuals (e.g., NPS and cSAT questions look completely different from each other, creating a disjointed visual experience)
  • Poor customer service (in my experience, issue resolution can take weeks)
  • Lack of clarity around API & other technical capabilities requiring engineering assistance
  • Very limited maximum response limit per month
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Likelihood to Renew
Google
No answers on this topic
Survicate
We use Survicate for now, over 7 years, and the tool is being constantly improved. New features and products has been introduced over the years. The team listens to our feedback we sometimes share, and improve the product based on that. We really appreciate being supported by the Customer Success, all the insights and help we got from them. And even though they introduced many new features over the years, the tool still remained super easy to use, even from new employees that join our team
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Usability
Google
Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
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Survicate
It's rare to use products that offer wide range of features, and yet are really ease to use. Over the years, the product has changed a lot, they introduced numerous new features, but the product remained really simple to use. We know it, because new employees who join our team, have no problem in starting to use Survicate on their own, without and dedicated training. The UI is really clear.
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Support Rating
Google
This is by far the only area where I think that there is room for improvement because Google does not respond as fast as I would like them to. We live in a fast-paced world and this is probably the only area where Google can improve on and as a teacher, I find it challenging to wait for a day or two for a response when everything that I am doing in the Google Classroom is running instantly and with no breaks in between.
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Survicate
We had a lot of issues during implementation that required help from Survicate's engineers. In my experience, it took us over 4 weeks to be fully up and running due to lag times in communication.
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Implementation Rating
Google
No answers on this topic
Survicate
Setup was simple. One-time installation for our website and inside the product. We used Google Tag Manager to implement Survicate. So within 2 hours, we were able to run surveys, and also all attributes and events were passed to Survicate, so that we were able to use them to trigger surveys
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Alternatives Considered
Google
Google is a quick and easy to use survey analysis tool that allows you to send cheap or free surveys to an audience. In comparison to tools like SurveyMonkey I would have more faith in the Google technology and robustness of sample. As we have Microsoft 365, sometimes Microsoft forms is a preferred internal source of surveying for free and easily analysing the data. For more robust and accurate market research projects, or even just insights that I can trust more, I would recommend a Market Research Provider as they offer a lot more options to target a key audience and you can rely on their data a bit more - it is weighted, nationally representative etc. Companies with their own research panels tend to have greater data quality that you can put more trust in
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Survicate
Considering the simplicity of the need, and the cost of such solution (~600$/yr), I don't think there was very deep research for any alternatives. The main alternative was embedding a feedback tool "organically" into our site, that option was taken off the table, for strategic considerations.
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Return on Investment
Google
  • Google Surveys are responded by our customers - dealers, retailers and end users. As it's easy to handle, greater is its adoption and hence it definitely has a good ROI.
  • Employees as internal stakeholders also use it well to drive initiatives & projects within the organization. This enhances their engagement showcasing digital workplace and hence again a good ROI.
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Survicate
  • We had a business need - to collect feedback on our support knowledge base content. Feedback Lite fulfills this need, with simple, easy to use, solution.
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ScreenShots

Survicate Screenshots

Screenshot of survey distribution methodsScreenshot of an email surveyScreenshot of an email NPS surveyScreenshot of an in-product surveyScreenshot of a link surveyScreenshot of a mobile survey