Google Sheets vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Sheets
Score 8.8 out of 10
N/A
Google Sheets is the spreadsheet app available on Google Workspace, or standalone, with a free plan for personal use and accessible via mobile apps for iOS and Android.N/A
Looker Studio
Score 7.7 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Pricing
Google SheetsLooker Studio
Editions & Modules
No answers on this topic
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Offerings
Pricing Offerings
Google SheetsLooker Studio
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google SheetsLooker Studio
Features
Google SheetsLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
8.0
Ratings
5% below category average
Pixel Perfect reports00 Ratings7.00 Ratings
Customizable dashboards00 Ratings8.50 Ratings
Report Formatting Templates00 Ratings8.40 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
7.6
Ratings
5% below category average
Drill-down analysis00 Ratings9.50 Ratings
Formatting capabilities00 Ratings8.00 Ratings
Integration with R or other statistical packages00 Ratings4.00 Ratings
Report sharing and collaboration00 Ratings8.90 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
8.2
Ratings
3% below category average
Publish to Web00 Ratings7.50 Ratings
Publish to PDF00 Ratings9.40 Ratings
Report Versioning00 Ratings8.00 Ratings
Report Delivery Scheduling00 Ratings7.40 Ratings
Delivery to Remote Servers00 Ratings8.80 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
7.1
Ratings
14% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.50 Ratings
Location Analytics / Geographic Visualization00 Ratings9.00 Ratings
Predictive Analytics00 Ratings5.00 Ratings
Pattern Recognition and Data Mining00 Ratings5.00 Ratings
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User Ratings
Google SheetsLooker Studio
Likelihood to Recommend
8.9
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.0
(0 ratings)
Usability
9.5
(0 ratings)
8.5
(0 ratings)
Availability
8.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
6.7
(0 ratings)
Configurability
9.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Google SheetsLooker Studio
Likelihood to Recommend
Google Sheets is a great tool mostly for people in the finance department such as accountants who have to analyze hundreds of transactions. The software makes it easy to organize data and handle some analysis. Also, when it comes to data presentation, Google Sheets offers some of the best features. However, this is not to sat people outside the finance docket cannot benefit from this software. It is a great tool to have when handling data.
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Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
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Pros
  • It is a cloud-based platform.
  • You can work in the same file simultaneously with your colleagues.
  • It allows you to share files much faster.
  • It allows you to access your Google Sheet files whenever you like and wherever you like if you have stable internet connection.
  • It has great integration with other Google software.
  • Google Sheets is very user-friendly and very intuitive to use.
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  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
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Cons
  • Shifting to Sheets after years and years of Excel is like learning to crawl after I've been running for years. Some sort of translator document. Such as if you use XYZ in Excel, the same function can be found here in Sheets
  • Functionality shuts down after 5K or so lines are used. I work in finance. We have hundreds of thousands of transactions we need to analyze.
  • If Big Query is the answer to large amounts of data, it needs to be as easy to use as Sheets is.
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  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Likelihood to Renew
I am not involved in the purchase/selection process, but my organization is a Google shop, and Sheets meets most of our spreadsheet needs and works seamlessly with our other tools. I don't anticipate our switching anytime soon.
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It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
Overall the formula functions could improve but there's workarounds for them. Utilzing different formulas or approaches for building out accounting schedules. While collebrating with multiple team members and different departments being able to go in and see where others are on the sheets is helpful. Google Sheets overall is a great product
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It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
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Reliability and Availability
Like most Google products, Google Sheets rarely has outages or slowness, and when it does, connection is always momentarily restored. I can't recall a time when I've been unable to access Google Sheets but able to access other sites just fine. That said, errors aren't uncommon when handling large data volume. You know what they say about using spreadsheets as databases, but sometimes it's just the most convenient option, especially for smaller or one-off projects, and not being able to store large amounts of data hampers our ability to move quickly with scrappy prototypes or full solutions. It would be great if we could better integrate our data manipulation (Apps Script) with big data in the sheet.
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No answers on this topic
Performance
Again, Google Sheets is no exception to Google's general high speed and reliability, but load times can be slow for larger amounts of data. I've used Sheets with Zapier and have used the Python API, and speed has never been an issue.
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No answers on this topic
Support Rating
I have never contacted Google Sheets support, but Google Sheets makes it very easy to report an issue or suggest a feature from Sheets itself (Help > Help Sheets improve), and I've had mostly good experiences with support for other Google products.
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I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Alternatives Considered
Microsoft Excel and Numbers on Mac. Used the first reiteration of the Windows 365 and was terrible. It stacks up well against excel due to power of two other Google products 1) Google search and 2) YouTube. If you cannot find an article or video to help you might be disappointed but keep looking.
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Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
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Scalability
Google Sheets works very well with multiple users. It's convenient to see in real-time who is collaborating in a sheet, down to the specific cell that they're viewing/editing. Linking Sheets across departments is convenient with the IMPORTRANGE function.
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No answers on this topic
Return on Investment
  • We've used it to prepare quick budgets, presentations for funds that have helped raise money
  • It has helped us quickly analyze raw data, collaboratively.
  • it has helped us work more efficiently by making it easier to work from one sheet and not lose track of versions by passing around attached documents
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  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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ScreenShots