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Google PageSpeed Insights vs. UpCity

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google PageSpeed Insights

    Score9 out of 10
    N/AGoogle PageSpeed Insights is a search engine optimization software solution offered by Google.N/A

    UpCity

    Score1 out of 10
    N/AUpCity is a search engine optimization software solution offered by UpCity.N/A
    Pricing
    Google PageSpeed InsightsUpCity
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google PageSpeed InsightsUpCity
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    Google PageSpeed InsightsUpCity
    SEO
    Comparison of SEO features of Google PageSpeed Insights and UpCity
    Feature
    Google PageSpeed Insights
    7.5
    5 Ratings
    3% below category average
    UpCity
    3.8
    3 Ratings
    68% below category average
    Keyword analysis6.01 Ratings1.02 Ratings
    Page grader7.34 Ratings5.12 Ratings
    Competitive analysis5.02 Ratings4.62 Ratings
    Site audit / diagnostics9.95 Ratings1.03 Ratings
    Site recommendations9.95 Ratings1.03 Ratings
    Task management6.72 Ratings8.42 Ratings
    Backlink management00 Ratings1.02 Ratings
    SERP ranking tracking00 Ratings8.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google PageSpeed Insights and UpCity
    Feature
    Google PageSpeed Insights
    6.3
    5 Ratings
    19% below category average
    UpCity
    1.0
    3 Ratings
    154% below category average
    Local SEO5.01 Ratings1.03 Ratings
    Social SEO5.01 Ratings1.03 Ratings
    Mobile SEO10.05 Ratings1.03 Ratings
    Global SEO5.43 Ratings1.03 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google PageSpeed Insights and UpCity
    Feature
    Google PageSpeed Insights
    8.5
    3 Ratings
    0% above category average
    UpCity
    8.3
    2 Ratings
    2% below category average
    Multi-domain support9.12 Ratings9.52 Ratings
    Integration with web analytics tools8.01 Ratings7.01 Ratings
    User Ratings
    Google PageSpeed InsightsUpCity
    Likelihood to Recommend
    10.0
    (5 ratings)
    1.0
    (4 ratings)
    Usability
    10.0
    (1 ratings)
    3.0
    (1 ratings)
    Support Rating
    1.0
    (1 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Google PageSpeed InsightsUpCity
    Likelihood to Recommend
    Google
    If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.
    Incentivized
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    UpCity
    For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
    Incentivized
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    Pros
    Google
    • Measure page loading time
    • Compared loading times against Google's benchmarks
    • Identifies opportunities for web page performance improvements
    • Identifies sub-optimal web page attributes that slow down page loading
    • Compare performance on mobile and desktop devices easily
    Incentivized
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    UpCity
    • Customized marketing checklist is incredible!
    • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
    • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
    • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.
    Incentivized
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    Cons
    Google
    • The suggestions for improvement can be technical for non-developers.
    Incentivized
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    UpCity
    • Unwillingness to help dissatisfied customers
    • Unwillingness to address issues
    • False advertising regarding the number of click throughs and leads
    • Rude customer service reps that don’t help with your issues
    • Expensive service
    • Little value for money
    Read full review
    Usability
    Google
    It's a free, easy to use tool
    Incentivized
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    UpCity
    Usability is mediocre: They have a dashboard to track things but they have some antiquated system of ranking companies and don’t tell you what the logic is behind it. You also have no way to combat negative ratings or respond and try to correct them.
    Read full review
    Support Rating
    Google
    There is no support from Google for the tool.
    Incentivized
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    UpCity
    I received little help from customer service rep, Sarah. She told me I should speak to a manager to “reset my expectations”. Apparently, all the sales promises of more traffic and increase SEO were an issue with my expectations, and not the company failing to deliver.
    Read full review
    Alternatives Considered
    Google
    I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
    Incentivized
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    UpCity
    We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.
    Incentivized
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    Return on Investment
    Google
    • Faster loading site, give results faster to visitors
    • Buyers can get to the end of the buying cycle faster
    Incentivized
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    UpCity
    • UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need.
    • UpCity has taught us many processes we needed to continue helping our clients be successful.
    Incentivized
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