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Google PageSpeed Insights vs. AuthorityLabs, by Traject

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google PageSpeed Insights

    Score9 out of 10
    N/AGoogle PageSpeed Insights is a search engine optimization software solution offered by Google.N/A

    AuthorityLabs

    Score10 out of 10
    N/AAuthorityLabs is an SEO tool providing keyword analysis, from Traject.N/A
    Pricing
    Google PageSpeed InsightsAuthorityLabs
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google PageSpeed InsightsAuthorityLabs
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    Google PageSpeed InsightsAuthorityLabs
    SEO
    Comparison of SEO features of Google PageSpeed Insights and AuthorityLabs, by Traject
    Feature
    Google PageSpeed Insights
    7.5
    5 Ratings
    3% below category average
    AuthorityLabs, by Traject
    7.3
    4 Ratings
    6% below category average
    Keyword analysis6.01 Ratings9.04 Ratings
    Page grader7.34 Ratings6.01 Ratings
    Competitive analysis5.02 Ratings9.03 Ratings
    Site audit / diagnostics9.95 Ratings5.01 Ratings
    Site recommendations9.95 Ratings5.02 Ratings
    Task management6.72 Ratings7.01 Ratings
    SERP ranking tracking00 Ratings10.04 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google PageSpeed Insights and AuthorityLabs, by Traject
    Feature
    Google PageSpeed Insights
    6.3
    5 Ratings
    19% below category average
    AuthorityLabs, by Traject
    7.5
    3 Ratings
    1% below category average
    Local SEO5.01 Ratings10.03 Ratings
    Social SEO5.01 Ratings6.01 Ratings
    Mobile SEO10.05 Ratings9.03 Ratings
    Global SEO5.43 Ratings5.03 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google PageSpeed Insights and AuthorityLabs, by Traject
    Feature
    Google PageSpeed Insights
    8.5
    3 Ratings
    0% above category average
    AuthorityLabs, by Traject
    6.5
    4 Ratings
    26% below category average
    Multi-domain support9.12 Ratings10.04 Ratings
    Integration with web analytics tools8.01 Ratings3.02 Ratings
    User Ratings
    Google PageSpeed InsightsAuthorityLabs
    Likelihood to Recommend
    10.0
    (5 ratings)
    9.0
    (4 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Google PageSpeed InsightsAuthorityLabs
    Likelihood to Recommend
    Google
    If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.
    Incentivized
    Read full review
    Traject
    It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
    Incentivized
    Read full review
    Pros
    Google
    • Measure page loading time
    • Compared loading times against Google's benchmarks
    • Identifies opportunities for web page performance improvements
    • Identifies sub-optimal web page attributes that slow down page loading
    • Compare performance on mobile and desktop devices easily
    Incentivized
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    Traject
    • Keyword tracking (large volumes)
    • Keyword insights
    • Competitor Keyword tracking
    Incentivized
    Read full review
    Cons
    Google
    • The suggestions for improvement can be technical for non-developers.
    Incentivized
    Read full review
    Traject
    • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
    • All results must be pulled into other programs for inclusion in monitoring reports.
    • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
    Incentivized
    Read full review
    Usability
    Google
    It's a free, easy to use tool
    Incentivized
    Read full review
    Traject
    No answers on this topic
    Support Rating
    Google
    There is no support from Google for the tool.
    Incentivized
    Read full review
    Traject
    This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
    Incentivized
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    Traject
    Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Faster loading site, give results faster to visitors
    • Buyers can get to the end of the buying cycle faster
    Incentivized
    Read full review
    Traject
    • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
    Incentivized
    Read full review
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