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Google PageSpeed Insights vs. Moz Link Explorer

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google PageSpeed Insights

    Score9 out of 10
    N/AGoogle PageSpeed Insights is a search engine optimization software solution offered by Google.N/A

    Moz Link Explorer

    Score6.8 out of 10
    N/ALink Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.

    $99

    per month

    Pricing
    Google PageSpeed InsightsMoz Link Explorer
    Editions & Modules
    No answers on this topic
    Moz Pro
    $99
    per month
    Moz Link Explorer
    Free
    Offerings
    Pricing Offerings
    Google PageSpeed InsightsMoz Link Explorer
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google PageSpeed InsightsMoz Link Explorer
    Considered Both Products
    Google
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    Google PageSpeed InsightsMoz Link Explorer
    SEO
    Comparison of SEO features of Google PageSpeed Insights and Moz Link Explorer
    Feature
    Google PageSpeed Insights
    7.5
    5 Ratings
    3% below category average
    Moz Link Explorer
    8.1
    8 Ratings
    5% above category average
    Keyword analysis6.01 Ratings8.35 Ratings
    Page grader7.34 Ratings7.55 Ratings
    Competitive analysis5.02 Ratings9.08 Ratings
    Site audit / diagnostics9.95 Ratings8.56 Ratings
    Site recommendations9.95 Ratings8.05 Ratings
    Task management6.72 Ratings5.96 Ratings
    Backlink management00 Ratings9.07 Ratings
    SERP ranking tracking00 Ratings8.36 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google PageSpeed Insights and Moz Link Explorer
    Feature
    Google PageSpeed Insights
    6.3
    5 Ratings
    19% below category average
    Moz Link Explorer
    7.4
    7 Ratings
    3% below category average
    Local SEO5.01 Ratings8.36 Ratings
    Social SEO5.01 Ratings7.55 Ratings
    Mobile SEO10.05 Ratings7.55 Ratings
    Global SEO5.43 Ratings6.54 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google PageSpeed Insights and Moz Link Explorer
    Feature
    Google PageSpeed Insights
    8.5
    3 Ratings
    0% above category average
    Moz Link Explorer
    7.2
    5 Ratings
    16% below category average
    Multi-domain support9.12 Ratings5.45 Ratings
    Integration with web analytics tools8.01 Ratings9.04 Ratings
    User Ratings
    Google PageSpeed InsightsMoz Link Explorer
    Likelihood to Recommend
    10.0
    (5 ratings)
    8.0
    (9 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (1 ratings)
    7.6
    (2 ratings)
    User Testimonials
    Google PageSpeed InsightsMoz Link Explorer
    Likelihood to Recommend
    Google
    If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Pros
    Google
    • Measure page loading time
    • Compared loading times against Google's benchmarks
    • Identifies opportunities for web page performance improvements
    • Identifies sub-optimal web page attributes that slow down page loading
    • Compare performance on mobile and desktop devices easily
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Cons
    Google
    • The suggestions for improvement can be technical for non-developers.
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Likelihood to Renew
    Google
    No answers on this topic
    iContact
    No renewal is necessary with the free version!
    Read full review
    Usability
    Google
    It's a free, easy to use tool
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Support Rating
    Google
    There is no support from Google for the tool.
    Incentivized
    Read full review
    iContact
    I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
    Incentivized
    Read full review
    iContact
    Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
    Incentivized
    Read full review
    Return on Investment
    Google
    • Faster loading site, give results faster to visitors
    • Buyers can get to the end of the buying cycle faster
    Incentivized
    Read full review
    iContact
    • This has allowed me to bring more traffic to our website.
    • This has increased our clients.
    • This has increased our Domain Authority over 10.
    Incentivized
    Read full review
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