Google Optimize vs. OpenText Optimost

Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers

Incentivized

The ease of implementation combined with the managed services result in a tool that virtually anyone can use - implementation is less than 10 lines of code added to the relevant pages of the website (we simply added it to our master page template to have it available on any page) and from there the customer can be as involved or not involved as they wish. At BSI we are very hands on with the testing programme - usually developing and designing the tests ourselves and having HP build them, but if we wanted to HP to develop, design and build and limit our role to QA and review that is an option.

• Easy test implementation. You're up and running once you've pinned down your hypothesis.
• Goals and conversion points can be easily mapped to any test.
• Customization of goals in case you don't have one setup.
• Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.

Incentivized

• Because it is a managed service the need for intervention by our internal IT group was removed. This allowed us to control the pace of the testing programme without being influenced by IT resource allocation
• The client and technical account managers are very good at suggesting tests or potential improvements
• HP regularly holds custom forums which are always informative and provide an opportunity to learn from and network with peers and industry leaders

• Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.

Incentivized

• The dashboard interface is difficult to navigate, but I understand that they are currently developing/testing a new much more user friendly interface
• The cost can be a barrier for some organisations, but for us it is worth it. Also they are in the process of releasing a less expensive self authoring testing tool.

We have not only renewed our subscription three years running, but we have added the self authoring tool and are looking to expand the subscription so that we can take advantage of the managed services on a global level.

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

Incentivized

Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

Incentivized

We switched from Google Optimize to AB Tasty which is a paid platform. AB Tasty provides much better capabilities and support, although this is with a cost implication which Google Optimize didn’t have. Google Optimize was useful as an introductory platform prior to getting a full programme running but this has now sunset so is no longer available.

Incentivized

We evaluated Optimost again Adobe's similar offering (Target). The big difference between the two and the reason why BSI choose Autonomy was the managed service aspect. The idea that once the code was deployed on the site IT no longer had to be involved gave my team full ownership of the testing programme. With the Adobe product, the involvement of the internal IT group would have been required to launch each test - and this would have decreased the number of tests we could run each month. Back in the day I also used offermatica/omniture and this too required IT involvement.

• Useful with clients on a budget who need to see ROI without another paid platform to install.
• Setting up Google Optimize helps as an additional value add when bidding on projects.
• Nothing negative unless a larger client needs a more robust package; then, there is always Google Optimize 360 as well as platforms from other vendors.

Incentivized

• Use HP Optimost was the primary driver behind a 40% increase in UK classroom training courses booked online read more details here: http://www.autonomy.com/work/news/details/hsx6767d
• HP Optimost testing led to a 9% increase in sales by improving the BSI Shop's checkout funnel in 2012
• HP Optimost is integral to the success of BSI's continuous improvement testing programme