It is a single-use tool: it tests mobile usability of a website or code snippet. This is useful before, during, and after the development process. So, if you are developing a website, then the mobile-friendliness tool is a necessity. Its also useful (in conjunction with Page Speed Insights and Search Console) in developing a full idea of site performance and how it relates to SEO.
Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
Google does not cross-check the results from other search engines in the creation of the tool. Bing and Yahoo might not consider your website mobile-friendly, even if Google does.
Some devices and screen resolutions were not thought of when Google created the tool.
The output of the tool is not specific enough, at times, for web developers.
Ubersuggest is relatively easy to navigate, even for beginners. The layout is simple and intuitive, which makes it accessible for users with little to no SEO experience. It doesn’t have the overwhelming complexity of tools like Ahrefs or SEMrush. Users can start using the tool right away without needing extensive onboarding. You can quickly enter a domain, run a site audit, or perform keyword research without having to dig through tutorials or guides.
They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and screen resolution settings. Bing is not as technically advanced as Google and not as specific in their tools, to ensure the creation of mobile-friendly responsive devices.
Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs