Google Identity Services vs. Microsoft Entra External ID
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Google Identity Services | Score6 out of 10 | N/A | Google Identity is a service enabling developers to sign into apps and authorize apps to use Google services. Google Sign-In for iOS and macOS gets users into apps using a registration system they already use and trust: their Google account. And the Smart Lock service enables users to programmatically save and retrieve credentials, and automatically sign users in across devices and websites in Chrome. Google APIs use the OAuth 2.0 protocol for authentication and authorization. The Block Store… | N/A |
![]() Microsoft Entra External ID | Score10 out of 10 | N/A | Microsoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs. | $0 per month per active users |
| Google Identity Services | Microsoft Entra External ID | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | A flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt. | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Google Identity Services | Microsoft Entra External ID | |
|---|---|---|
| Considered Both Products | No answer on this topic | ![]() No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | 100% Would buy again 6 Answers | |
| Delivers good value for the price | ||
No answers on this topic | 100% Delivers good value for the price 5 Answers | |
| Happy with the feature set | ||
No answers on this topic | 100% Happy with the feature set 6 Answers | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Google Identity Services | Microsoft Entra External ID | |
|---|---|---|
| Small Businesses | No answers on this topic | JumpCloud Score8.4 out of 10 |
| Medium-sized Companies | No answers on this topic | OneLogin by One Identity Score9.6 out of 10 |
| Enterprises | No answers on this topic | RSA Access Manager (Discontinued) Score10 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Google Identity Services | Microsoft Entra External ID | |
|---|---|---|
| Likelihood to Recommend | - | 8.9 |
| Google Identity Services | Microsoft Entra External ID | |
|---|---|---|
| Likelihood to Recommend | No answers on this topic | ![]()
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| Pros | No answers on this topic | ![]()
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| Cons | No answers on this topic | ![]()
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| Usability | No answers on this topic | ![]()
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| Alternatives Considered | No answers on this topic | ![]()
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| Return on Investment | No answers on this topic | ![]()
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| ScreenShots |

