Google Content Experiments (discontinued) vs. Kameleoon

Google Content Experiments is suited for large and small organizations, no matter your organizational goals. It is not recommended for organizations that are only interested in qualitative data, as there are other tools for receiving specific user experience feedback. It is also not recommended that you implement tests without some sort of goal in mind.

Incentivized

• We can easily create A/B tests and personalizations to target specific audiences and improve the customer journey
• The widget editor is intuitive and very easy to use, a lot of features are available without any code
• The result analysis dashboard is easy to read and understand : we have very detailed data to analyze the performance of our experiments, even on pages with low traffic thanks to the CUPED algorithm.
• We strongly recommend Kameleoon !

• When you need to measure against event-based goals
• If you need to see how the test variations performed against secondary goals
• Given that the the platform requires you actually code a new page with a unique URL, this tool can be good for radical redesigns.
• Great insights into other information about your testing groups, like whether or not they're mobile, screen size, browser, or really any dimension available in GA.

• The segment builder is incredibly intuitive and easy to use. Works wonderfully with Mixpanel. Our team managed to set up our segments and experiments within a couple of hours.
• Great customer service and willingness to help with any of our questions.
• Very secure testing environment for our A/B testing experiments. We had a staging environment easily set up for review and testing before live deployment. We needed a HIPAA compliant solution, and Kameleoon delivers.

• You can only optimise for one goal, so if you have several conversions, like phone call and email you need to do it manually.
• It seems not to work that well for pages with lower amounts of traffic - not great for new or niche sites.

Incentivized

• Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
• Their online tutorial could also be easily improved.
• If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.

Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.

already renewed :)

Kameleoon offers one of the best UI's I've seen when I've compared it to 4 of the other big competitors in the landscape. They have some improvement areas when it comes to the UX - Which is easily solvable if/when prioritized. There's a little to much "clicking" and "new tabs" in my opinion

Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.

Incentivized

Our Kameleoon team is also very dedicated to us. We have weekly meetings to review our project roadmap and the results of our ongoing campaigns. Kameleoon’s team is very supportive and ambitious for every project. The responsiveness of the teams is also very helpful and reassuring when there are up and downs (as happens in every relationship).

Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.

Incentivized

The agency that helped create our new Headless website recommended Kameleoon and Growth book on top of the stalwart Optimizely. Our final round of POC was between Optimizely and Kameleoon, and the thing that pushed Kameleoon ahead was the size of their snippet and how easy it was to set up the Segment integration out of the box to do what we needed it to do. Although Kameleoon is relatively "new" to the North American market, they have continued to perform above and beyond our expectations.

Incentivized

• Doing good experiments/Optimize has helped to take out the guesswork of the things we want to implement.
• We have done fairly complex changes such as changing navigation and managed to see improvements outcomes immediately before we have to request developer.
• Our teams have become more data centric in how they approach changes.

Incentivized

• The platform allows us to test and learn different functionalities.
• We run multiple feature experiments at different levels of the customer journey (search, login, and checkout) to improve efficiency and our conversion rate.
• We are also able to boost our fidelity program to the right audience thanks to AI.
• And obviously, optimize the user experience continuously.