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Google Cloud Identity vs. Microsoft Entra External ID

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Cloud Identity

    N/AN/AGoogle Cloud Identity is a unified identity, access, app, and endpoint management (IAM/EMM) platform that gives users access to apps with single sign-on, provides multi-factor authentication to protect users and company data, and enforces policies for personal and corporate devices and endpoints.N/A

    Microsoft Entra External ID

    Score9.9 out of 10
    N/AMicrosoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs.

    $0

    per month per active users

    Pricing
    Google Cloud IdentityMicrosoft Entra External ID
    Editions & Modules
    No answers on this topic
    Premium P1 (for More than 50,000 MAU)
    $0.00325
    per month per active users
    Premium P2 (for More than 50,000 MAU)
    $0.01625
    per month per active users
    Offerings
    Pricing Offerings
    Google Cloud IdentityMicrosoft Entra External ID
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt.
    More Pricing Information
    Community Pulse
    Google Cloud IdentityMicrosoft Entra External ID
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    User Ratings
    Google Cloud IdentityMicrosoft Entra External ID
    Likelihood to Recommend
    -
    (0 ratings)
    8.9
    (6 ratings)
    User Testimonials
    Google Cloud IdentityMicrosoft Entra External ID
    Likelihood to Recommend
    Google
    For example, if the system you are building is a general application service that does not primarily focus on ID management, it would be wise to use a service like Google's rather than developing your own IDaaS. While there may be cases where an IDaaS other than Google's is acceptable, Google is likely one of the best solutions when considering user recognition and ease of use. On the other hand, Gmail addresses are commonly used for other purposes, and users may not pay much attention to password management, so you should avoid using them for systems that require security. To strengthen security, you should consider making multi-factor authentication mandatory, etc.
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    Microsoft
    No answers on this topic
    Pros
    Google
    • Two-factor authentication available.
    • The Google authentication method is familiar to many users.
    • It is expected that it will also support authentication methods that will become common in the future.
    Incentivized
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    Microsoft
    No answers on this topic
    Cons
    Google
    • This time, I investigated it in advance, and it worked as expected, so I don't have any specific ideas for improvement.
    • Additionally, if we were using another IDAAS, it would have been beneficial to have knowledge on how to integrate it with Google tools, along with some relevant case studies.
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    Microsoft
    • Troubleshooting diagnostic logs effectively requires VS Code
    • Group and role management requires additional effort
    • The programming model (XML) could use some developer experience love
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    Usability
    Google
    I chose Google because I thought it would be the best fit, but I didn't fully consider other cloud platforms (Azure, AWS, etc.), so I rated it 8. We assume that current Japanese users are familiar with Google, because we feel that there are far more people with Google email addresses than those with IDs on other cloud services.
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    Microsoft
    No answers on this topic
    Alternatives Considered
    Google
    We adopted Google Cloud Identity as an additional feature because it allowed us to integrate with it using multi-factor authentication. The IBM Cloud platform remains valid, and we have no plans to discontinue its use for identity management. From the user's perspective, we simply added more authentication options. This also ensures we are prepared for future use when multi-factor authentication becomes available for user apps on the IBM Cloud.
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    Microsoft
    No answers on this topic
    Return on Investment
    Google
    • From a business perspective, there were two steps.
    • First, we switched from our in-house ID management system to a cloud service. This allowed us to focus our development resources on application development.
    • At the same time, we were able to localize the handling of personal information, which resulted in increased efficiency in management aspects, including handling external inquiries, and in the development of encryption.
    • The second step was adding Google Cloud Identity as an option.
    • This allows more users to easily use our services. It can be said that this has improved user convenience.
    • I expect Google to accommodate future changes in authentication requirements, such as biometric authentication.
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    Microsoft
    No answers on this topic
    ScreenShots