Google BigQuery vs. Azure SQL Database

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google BigQuery
Score 8.5 out of 10
N/A
Google's BigQuery is part of the Google Cloud Platform, a database-as-a-service (DBaaS) supporting the querying and rapid analysis of enterprise data.
$0.04
Azure SQL Database
Score 8.9 out of 10
N/A
Azure SQL Database is Microsoft's relational database as a service (DBaaS).
$0.50
Per Hour
Pricing
Google BigQueryAzure SQL Database
Editions & Modules
Standard edition
$0.04 / slot hour
Enterprise edition
$0.06 / slot hour
Enterprise Plus edition
$0.10 / slot hour
2 vCORE
$0.5044
Per Hour
6 vCORE
$1.5131
Per Hour
10 vCORE
$2.52
Per Hour
Offerings
Pricing Offerings
Google BigQueryAzure SQL Database
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google BigQueryAzure SQL Database
Features
Google BigQueryAzure SQL Database
Database-as-a-Service
Comparison of Database-as-a-Service features of Product A and Product B
Google BigQuery
8.4
Ratings
3% below category average
Azure SQL Database
9.2
Ratings
6% above category average
Automatic software patching8.00 Ratings9.00 Ratings
Database scalability9.20 Ratings9.00 Ratings
Automated backups8.50 Ratings10.00 Ratings
Database security provisions8.60 Ratings9.00 Ratings
Monitoring and metrics8.00 Ratings8.00 Ratings
Automatic host deployment8.00 Ratings10.00 Ratings
Best Alternatives
Google BigQueryAzure SQL Database
Small Businesses
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Medium-sized Companies
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Enterprises
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google BigQueryAzure SQL Database
Likelihood to Recommend
8.6
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
8.1
(0 ratings)
8.0
(0 ratings)
Usability
7.7
(0 ratings)
9.0
(0 ratings)
Support Rating
7.3
(0 ratings)
9.0
(0 ratings)
User Testimonials
Google BigQueryAzure SQL Database
Likelihood to Recommend
Google BigQuery is great for being the central datastore and entry point of data if you're on GCP. It seamlessly integrates with other Google products, meaning you can ingest data from other Google products with ease and little technical knowledge, and all of it is near real-time. Being serverless, BigQuery will scale with you, which means you don't have to worry about contention or spikes in demand/storage. This can, however, mean your costs can run away quickly or mount up at short notice.
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Your upcoming app can be built faster on a fully managed SQL database and can be moved into Azure with a few to no application code changes. Flexible and responsive server less computing and Hyperscale storage can cope with your changing requirements and one of the main benefits is the reduction in costs, which is noticeable.
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Pros
  • Its serverless architecture and underlying Dremel technology are incredibly fast even on complex datasets. I can get answers to my questions almost instantly, without waiting hours for traditional data warehouses to churn through the data.
  • Previously, our data was scattered across various databases and spreadsheets and getting a holistic view was pretty difficult. Google BigQuery acts as a central repository and consolidates everything in one place to join data sets and find hidden patterns.
  • Running reports on our old systems used to take forever. Google BigQuery's crazy fast query speed lets us get insights from massive datasets in seconds.
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  • Scalability is #1: if it used to be an almost no-win endeavour to try to modernize your server or migrate to other hardware, with Azure SQL Database it becomes a press of a button.
  • All the tools simply work after you are on Azure SQL Database.
  • The applications do not need changes in order to start using Azure SQL Database.
  • Hybrid Cloud scenarios will work.
  • Clustering and failover - already there.
  • You can start monitoring the use and extract performance insights in a new way in Azure.
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Cons
  • It is challenging to predict costs due to BigQuery's pay-per-query pricing model. User-friendly cost estimation tools, along with improved budget alerting features, could help users better manage and predict expenses.
  • The BigQuery interface is less intuitive. A more user-friendly interface, enhanced documentation, and built-in tutorial systems could make BigQuery more accessible to a broader audience.
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  • A little slow on processing complex or large Views. We use a lot of Views to feed our BI system, and the processing time could see some improvement, IMHO.
  • Additional monitoring components would be nice too, automating some built in performance measurement tools would be a nice feature.
  • Price can always be improved as well. It’s not bad, but room for improvement.
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Likelihood to Renew
We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.
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This is best solution as a DBA one could expect from a service provider and as a cloud service, it removes all your hassles.
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Usability
web UI is easy and convenient. Many RDBMS clients such as aqua data studio, Dbeaver data grid, and others connect. Range of well-documented APIs available. The range of features keeps expanding, increasing similar features to traditional RDBMS such as Oracle and DB2
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It just works!
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Reliability and Availability
I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.
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No answers on this topic
Performance
I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.
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No answers on this topic
Support Rating
BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.
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We give the support a high rating simply because every time we've had issues or questions, representatives were in contact with us quickly. Without fail, our issues/questions were handled in a timely matter. That kind of response is integral when client data integrity and availability is in question. There is also a wealth of documentation for resolving issues on your own.
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Alternatives Considered
Google BigQuery of course collects a much much larger array of raw data and can handle (practically) an unlimited amount of data. For a large enterprise like ours that relies on large-scale analytics, this is absolutely imperative. Google BigQuery can also combine GA4 data with external sources (like CRM tools), so our analytics can be unified. Due to our heavy reliance on GA4, Google BigQuery is the natural choice since it is a Google product and has better integration.
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Oracle Database is "the" serious database. There really is no competition in that field. SQL Database would be a serious competitor through the ease of implementation and the "no maintenance," but since it's too expensive for "normal" use (medium to small applications), it just priced itself out of the market, so to speak. Nevertheless, we do have 2 or 3 large applications that are highly integrated in azure, and for those it's just too easy to use SQL Database instead of the on premise Oracle Database with VPN gateways etcetera.
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Scalability
We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.
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No answers on this topic
Return on Investment
  • In some places, Google BigQuery has helped us save some money by avoiding the need for expensive infrastructure and reducing some of the operational costs.
  • Scalability is up-to-date and really helpful in multiple places.
  • Knowledge transfer is easy as it is very user-friendly, so the learning curve has been reduced.
  • Also, it gives us more insights from our data, helping us make smarter decisions for our business.
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  • We don't need a dedicated SQL dba because so many of the database maintenance operations are managed. A huge positive not only in budget but time constraints.
  • The ability to scale quickly is the biggest positive as our data needs change constantly.
  • Easy to migrate from legacy tools and systems, saving us on the need for redevelopment.
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ScreenShots

Google BigQuery Screenshots

Screenshot of Migrating data warehouses to BigQuery - Features a streamlined migration path from Netezza, Oracle, Redshift, Teradata, or Snowflake to BigQuery using the fully managed BigQuery Migration Service.Screenshot of bringing any data into BigQuery - Data files can be uploaded from local sources, Google Drive, or Cloud Storage buckets, using BigQuery Data Transfer Service (DTS), Cloud Data Fusion plugins, by replicating data from relational databases with Datastream for BigQuery, or by leveraging Google's data integration partnerships.Screenshot of generative AI use cases with BigQuery and Gemini models - Data pipelines that blend structured data, unstructured data and generative AI models together can be built to create a new class of analytical applications. BigQuery integrates with Gemini 1.0 Pro using Vertex AI. The Gemini 1.0 Pro model is designed for higher input/output scale and better result quality across a wide range of tasks like text summarization and sentiment analysis. It can be accessed using simple SQL statements or BigQuery’s embedded DataFrame API from right inside the BigQuery console.Screenshot of insights derived from images, documents, and audio files, combined with structured data - Unstructured data represents a large portion of untapped enterprise data. However, it can be challenging to interpret, making it difficult to extract meaningful insights from it. Leveraging the power of BigLake, users can derive insights from images, documents, and audio files using a broad range of AI models including Vertex AI’s vision, document processing, and speech-to-text APIs, open-source TensorFlow Hub models, or custom models.Screenshot of event-driven analysis - Built-in streaming capabilities automatically ingest streaming data and make it immediately available to query. This allows users to make business decisions based on the freshest data. Or Dataflow can be used to enable simplified streaming data pipelines.Screenshot of predicting business outcomes AI/ML - Predictive analytics can be used to streamline operations, boost revenue, and mitigate risk. BigQuery ML democratizes the use of ML by empowering data analysts to build and run models using existing business intelligence tools and spreadsheets.