Google BigQuery vs. Snowflake

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google BigQuery
Score 8.5 out of 10
N/A
Google's BigQuery is part of the Google Cloud Platform, a database-as-a-service (DBaaS) supporting the querying and rapid analysis of enterprise data.
$0.04
Snowflake
Score 8.9 out of 10
N/A
The Snowflake Cloud Data Platform is the eponymous data warehouse with, from the company in San Mateo, a cloud and SQL based DW that aims to allow users to unify, integrate, analyze, and share previously siloed data in secure, governed, and compliant ways. With it, users can securely access the Data Cloud to share live data with customers and business partners, and connect with other organizations doing business as data consumers, data providers, and data service providers.N/A
Pricing
Google BigQuerySnowflake
Editions & Modules
Standard edition
$0.04 / slot hour
Enterprise edition
$0.06 / slot hour
Enterprise Plus edition
$0.10 / slot hour
No answers on this topic
Offerings
Pricing Offerings
Google BigQuerySnowflake
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google BigQuerySnowflake
Features
Google BigQuerySnowflake
Database-as-a-Service
Comparison of Database-as-a-Service features of Product A and Product B
Google BigQuery
8.4
Ratings
3% below category average
Snowflake
-
Ratings
Automatic software patching8.00 Ratings00 Ratings
Database scalability9.20 Ratings00 Ratings
Automated backups8.50 Ratings00 Ratings
Database security provisions8.60 Ratings00 Ratings
Monitoring and metrics8.00 Ratings00 Ratings
Automatic host deployment8.00 Ratings00 Ratings
Best Alternatives
Google BigQuerySnowflake
Small Businesses
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Google BigQuery
Google BigQuery
Score 8.5 out of 10
Medium-sized Companies
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Google BigQuery
Google BigQuery
Score 8.5 out of 10
Enterprises
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Google BigQuery
Google BigQuery
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google BigQuerySnowflake
Likelihood to Recommend
8.6
(0 ratings)
9.2
(0 ratings)
Likelihood to Renew
8.1
(0 ratings)
10.0
(0 ratings)
Usability
7.7
(0 ratings)
9.3
(0 ratings)
Support Rating
7.3
(0 ratings)
9.9
(0 ratings)
User Testimonials
Google BigQuerySnowflake
Likelihood to Recommend
Google BigQuery is great for being the central datastore and entry point of data if you're on GCP. It seamlessly integrates with other Google products, meaning you can ingest data from other Google products with ease and little technical knowledge, and all of it is near real-time. Being serverless, BigQuery will scale with you, which means you don't have to worry about contention or spikes in demand/storage. This can, however, mean your costs can run away quickly or mount up at short notice.
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If you need a quick query, snowflake is the way to go. It's super simple and scalable; we were struggling before with Azure, and with Snowflake, everything runs smoothly, and we have more control over our schemas and warehouses. Snowflake, in my opinion, is the next step when you want to scale your business and manage data. If your company is still small, there may be cheaper options.
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Pros
  • Its serverless architecture and underlying Dremel technology are incredibly fast even on complex datasets. I can get answers to my questions almost instantly, without waiting hours for traditional data warehouses to churn through the data.
  • Previously, our data was scattered across various databases and spreadsheets and getting a holistic view was pretty difficult. Google BigQuery acts as a central repository and consolidates everything in one place to join data sets and find hidden patterns.
  • Running reports on our old systems used to take forever. Google BigQuery's crazy fast query speed lets us get insights from massive datasets in seconds.
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  • Snowflake scales appropriately allowing you to manage expense for peak and off peak times for pulling and data retrieval and data centric processing jobs
  • Snowflake offers a marketplace solution that allows you to sell and subscribe to different data sources
  • Snowflake manages concurrency better in our trials than other premium competitors
  • Snowflake has little to no setup and ramp up time
  • Snowflake offers online training for various employee types
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Cons
  • It is challenging to predict costs due to BigQuery's pay-per-query pricing model. User-friendly cost estimation tools, along with improved budget alerting features, could help users better manage and predict expenses.
  • The BigQuery interface is less intuitive. A more user-friendly interface, enhanced documentation, and built-in tutorial systems could make BigQuery more accessible to a broader audience.
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  • Add constraints for views and not just for tables
  • Do not force customers to renew for same or higher amount to avoid loosing unused credits. Already paid credits should not expire (at least within a reasonable time frame), independent of renewal deal size.
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Likelihood to Renew
We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.
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SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to
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Usability
web UI is easy and convenient. Many RDBMS clients such as aqua data studio, Dbeaver data grid, and others connect. Range of well-documented APIs available. The range of features keeps expanding, increasing similar features to traditional RDBMS such as Oracle and DB2
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The interface is similar to other SQL query systems I've used and is fairly easy to use. My only complaint is the syntax issues. Another thing is that the error messages are not always the easiest thing to understand, especially when you incorporate temp tables. Some of that is to be expected with any new database.
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Reliability and Availability
I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.
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Performance
I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.
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No answers on this topic
Support Rating
BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.
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We have had terrific experiences with Snowflake support. They have drilled into queries and given us tremendous detail and helpful answers. In one case they even figured out how a particular product was interacting with Snowflake, via its queries, and gave us detail to go back to that product's vendor because the Snowflake support team identified a fault in its operation. We got it solved without lots of back-and-forth or finger-pointing because the Snowflake team gave such detailed information.
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Alternatives Considered
Google BigQuery of course collects a much much larger array of raw data and can handle (practically) an unlimited amount of data. For a large enterprise like ours that relies on large-scale analytics, this is absolutely imperative. Google BigQuery can also combine GA4 data with external sources (like CRM tools), so our analytics can be unified. Due to our heavy reliance on GA4, Google BigQuery is the natural choice since it is a Google product and has better integration.
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Snowflake provides various features, such as integration with Python using Snowpark. The reporting feature that caters to your small reporting needs is Snowsight. The Snowflake data marketplace is where you can get multiple data for free and even some of the data which you can buy according to your needs. And the integration options with various tools like Sigma are add-ons.
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Scalability
We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.
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Return on Investment
  • In some places, Google BigQuery has helped us save some money by avoiding the need for expensive infrastructure and reducing some of the operational costs.
  • Scalability is up-to-date and really helpful in multiple places.
  • Knowledge transfer is easy as it is very user-friendly, so the learning curve has been reduced.
  • Also, it gives us more insights from our data, helping us make smarter decisions for our business.
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  • With separate compute and storage feature, the queries get executed quickly and it improves our overall productivity.
  • Earlier we were using a different product for analytical purposes, but with Snowflake's in-built analytical feature we are now able to save money.
  • Snowflake is cost efficient, features like auto suspend for compute resources helped to control the costs.
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ScreenShots

Google BigQuery Screenshots

Screenshot of Migrating data warehouses to BigQuery - Features a streamlined migration path from Netezza, Oracle, Redshift, Teradata, or Snowflake to BigQuery using the fully managed BigQuery Migration Service.Screenshot of bringing any data into BigQuery - Data files can be uploaded from local sources, Google Drive, or Cloud Storage buckets, using BigQuery Data Transfer Service (DTS), Cloud Data Fusion plugins, by replicating data from relational databases with Datastream for BigQuery, or by leveraging Google's data integration partnerships.Screenshot of generative AI use cases with BigQuery and Gemini models - Data pipelines that blend structured data, unstructured data and generative AI models together can be built to create a new class of analytical applications. BigQuery integrates with Gemini 1.0 Pro using Vertex AI. The Gemini 1.0 Pro model is designed for higher input/output scale and better result quality across a wide range of tasks like text summarization and sentiment analysis. It can be accessed using simple SQL statements or BigQuery’s embedded DataFrame API from right inside the BigQuery console.Screenshot of insights derived from images, documents, and audio files, combined with structured data - Unstructured data represents a large portion of untapped enterprise data. However, it can be challenging to interpret, making it difficult to extract meaningful insights from it. Leveraging the power of BigLake, users can derive insights from images, documents, and audio files using a broad range of AI models including Vertex AI’s vision, document processing, and speech-to-text APIs, open-source TensorFlow Hub models, or custom models.Screenshot of event-driven analysis - Built-in streaming capabilities automatically ingest streaming data and make it immediately available to query. This allows users to make business decisions based on the freshest data. Or Dataflow can be used to enable simplified streaming data pipelines.Screenshot of predicting business outcomes AI/ML - Predictive analytics can be used to streamline operations, boost revenue, and mitigate risk. BigQuery ML democratizes the use of ML by empowering data analysts to build and run models using existing business intelligence tools and spreadsheets.

Snowflake Screenshots

Screenshot of Snowflake Installation