Google Analytics vs. SAP Analytics Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics
Score 7.9 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
SAP Analytics Cloud
Score 7.9 out of 10
N/A
The SAP Analytics Cloud solution brings together analytics and planning with integration to SAP applications and access to heterogenous data sources. As the analytics and planning solution within SAP Business Technology Platform, SAP Analytics Cloud supports trusted insights and integrated planning processes enterprise-wide to help make decisions without doubt.
$36
per month per user
Pricing
Google AnalyticsSAP Analytics Cloud
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
SAP Analytics Cloud for Business Intelligence
$36.00
per month per user
SAP Analytics Cloud for Planning
Price upon request
per month per user
Offerings
Pricing Offerings
Google AnalyticsSAP Analytics Cloud
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA 30-day trial with SAP Analytics Cloud is available, supporting analytics enterprise-wide. A trial can be extended up to 90 days on request.
More Pricing Information
Community Pulse
Google AnalyticsSAP Analytics Cloud
Considered Both Products
Google Analytics

No answer on this topic

SAP Analytics Cloud
Chose SAP Analytics Cloud
Firstly the support is much much better than the other platform used by me. The interactive and user-friendliness and also the fact it is a product from one of the leading software companies is a key reason to recommend this tool. The tool, I'm sure will evolve and be …
Chose SAP Analytics Cloud
It didn’t. It was clear the team that chose the software knew what they wanted and went with SAP immediately. I’m told they looked into google products but was clear they were set on using SAP. Which I think says something [about] the scale and power of its platform and so glad …
Chose SAP Analytics Cloud
For companies that find themselves with the need to acquire a software that is effective for the visualization of data in a precise manner, I recommend 100% SAP Analytics since it is a tool of very easy use and of great availability at all times. It offers the guarantee of …
Features
Google AnalyticsSAP Analytics Cloud
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Google Analytics
8.2
2 Ratings
2% above category average
SAP Analytics Cloud
-
Ratings
Lead Conversion Tracking7.52 Ratings00 Ratings
Bounce Rate Measurement8.52 Ratings00 Ratings
Device and Browser Reporting8.52 Ratings00 Ratings
Pageview Tracking8.02 Ratings00 Ratings
Event Tracking7.02 Ratings00 Ratings
Reporting in real-time10.01 Ratings00 Ratings
Referral Source Tracking8.02 Ratings00 Ratings
Customizable Dashboards8.52 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
8.0
247 Ratings
2% below category average
Pixel Perfect reports00 Ratings8.0204 Ratings
Customizable dashboards00 Ratings8.1242 Ratings
Report Formatting Templates00 Ratings7.9220 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
7.9
257 Ratings
2% below category average
Drill-down analysis00 Ratings8.1248 Ratings
Formatting capabilities00 Ratings8.1245 Ratings
Integration with R or other statistical packages00 Ratings7.7190 Ratings
Report sharing and collaboration00 Ratings7.8235 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
8.0
242 Ratings
4% below category average
Publish to Web00 Ratings8.0208 Ratings
Publish to PDF00 Ratings8.3233 Ratings
Report Versioning00 Ratings8.1202 Ratings
Report Delivery Scheduling00 Ratings7.7194 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
8.0
250 Ratings
0% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.7239 Ratings
Location Analytics / Geographic Visualization00 Ratings7.7232 Ratings
Predictive Analytics00 Ratings8.3236 Ratings
Pattern Recognition and Data Mining00 Ratings8.234 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
8.1
256 Ratings
5% below category average
Multi-User Support (named login)00 Ratings8.1235 Ratings
Role-Based Security Model00 Ratings8.1242 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.8233 Ratings
Report-Level Access Control00 Ratings8.145 Ratings
Single Sign-On (SSO)00 Ratings8.5236 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
7.9
219 Ratings
0% above category average
Responsive Design for Web Access00 Ratings7.7208 Ratings
Mobile Application00 Ratings7.6180 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.0203 Ratings
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Google AnalyticsSAP Analytics Cloud
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Siteimprove
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Score 9.9 out of 10
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Score 10.0 out of 10
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User Ratings
Google AnalyticsSAP Analytics Cloud
Likelihood to Recommend
8.2
(185 ratings)
8.2
(297 ratings)
Likelihood to Renew
9.0
(51 ratings)
7.8
(7 ratings)
Usability
7.5
(10 ratings)
8.0
(219 ratings)
Availability
10.0
(4 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
7.0
(42 ratings)
5.6
(75 ratings)
In-Person Training
-
(0 ratings)
9.0
(1 ratings)
Online Training
10.0
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(7 ratings)
2.0
(6 ratings)
Configurability
6.0
(2 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AnalyticsSAP Analytics Cloud
Likelihood to Recommend
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Read full review
SAP
SAP Analytics Cloud is great for big companies that want advanced data analysis and planning, especially when they need to work together in real-time or when people need to access data on their phones. It's like a super tool for predicting future trends in industries like retail or finance. SAC also works well for companies that use different types of computer systems because it can easily connect them. But, for small businesses that only need basic reports or don't have a lot of technical resources, a simpler tool might be better. If a company doesn't always have a good internet connection or if they're just starting with analytics, there might be other tools that work better.
Read full review
Pros
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
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SAP
  • It makes it easier yo analyse order and related records easily.
  • We can easily maintain and track the performance of employees in organisation.
  • Can easily track various aspects for the growth of an organisation thus allowing real time analysis and tracking of organisation's growth and performance.
Read full review
Cons
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review
SAP
  • Complexity in Data Modeling
  • SAC supports various data sources, but improvements in the ease of connecting to and integrating with certain data repositories, especially non-SAP databases, would enhance the platform's versatility and integration capabilities.
  • An offline mode for SAC could be valuable for users who need to access and analyze data without an internet connection. Additionally, optimizing performance for large datasets and complex visualizations would contribute to a smoother user experience.
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Likelihood to Renew
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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SAP
There’s no doubt I will renew SAP Analytics Cloud. It is the most vital tool in our organization that makes it seamless to make rapid business decisions by collecting, modeling and visualizing data in real-time.
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Usability
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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SAP
On a scale of 1 to 10, I would rate 8 SAP Analytics Cloud's overall usability as a 7. SAC has a clean, modern user interface with drag-and-drop features. It is an integrated platform that combines reporting, planning, and predictive analytics in one tool. It has Real-time connectivity with SAP data sources like S/4HANA.


Self-service analytics capabilities allow non-technical users to build simple dashboards.
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Reliability and Availability
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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SAP
I would rate SAP Analytics Cloud an 8 out of 10 for scalability. It offers a flexible, cloud-based architecture that supports expansion across departments and geographies. The platform adapts well to growing data volumes and user needs, making it a strong choice for organizations looking to scale analytics capabilities efficiently.
Read full review
Performance
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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SAP
I would rate SAP Analytics Cloud’s performance an 8 out of 10. Pages generally load quickly, and reports run within a reasonable time frame, even with complex datasets. Integration with other systems is smooth and doesn’t noticeably affect performance. Overall, it’s a responsive and efficient tool for business analytics. But
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Support Rating
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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SAP
Since the implementation stage, the support team has been very helpful and assisting. Even in the later stages, the tech team had quite a rapid response. In general, SAP has provided us with great customer support, let it be for a specific product of SAP or for integration of different modules.
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In-Person Training
Google
No answers on this topic
SAP
Good videos and reference material available in SAP Portal.
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Online Training
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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SAP
it's ok
Read full review
Implementation Rating
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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SAP
SAC is a simple solution ad it works fine when connecting it to other SAP tools. On the other hand, connecting it to third party solutions brings difficulties when there's no previous design and the objetives are not clear. It is really important to integrate Business users from the start to provide with valuable business insights
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Alternatives Considered
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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SAP
SAP Analytics Cloud vs. Microsoft Power BI:Cost: Power BI is often perceived as a cost-effective solution, especially for organizations already using Microsoft products. SAP Analytics Cloud might be seen as a higher-cost option.Integration: SAP Analytics Cloud may have an edge in integration with SAP systems, while Power BI is known for its broad integration capabilities, including seamless integration with other Microsoft tools.Usability: Power BI is often praised for its user-friendly interface and quick adoption, while SAP Analytics Cloud may be seen as offering more advanced features.
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Contract Terms and Pricing Model
Google
No answers on this topic
SAP
unit pricing
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Scalability
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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SAP
I would rate SAP Analytics Cloud an 8 out of 10 for scalability. It offers a flexible, cloud-based architecture that supports expansion across departments and geographies. The platform adapts well to growing data volumes and user needs, making it a strong choice for organizations looking to scale analytics capabilities efficiently.
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Professional Services
Google
No answers on this topic
SAP
very simple
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Return on Investment
Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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SAP
  • Many manual data manipulations and exports in Excel have been replaced by the tool, providing management with improved insight into the amount of time spent at each stage of an invoice's lifetime, allowing bottlenecks to be discovered.
  • We now have more insight into the data, and people with little technical experience can easily build stories.
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ScreenShots