Google Analytics vs. SAP Analytics Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics
Score 7.9 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$150,000
per year
SAP Analytics Cloud
Score 7.8 out of 10
N/A
The SAP Analytics Cloud solution brings together analytics and planning with integration to SAP applications and access to heterogenous data sources. As the analytics and planning solution within SAP Business Technology Platform, SAP Analytics Cloud supports trusted insights and integrated planning processes enterprise-wide to help make decisions without doubt.
$36
per month per user
Pricing
Google AnalyticsSAP Analytics Cloud
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
SAP Analytics Cloud for Business Intelligence
$36.00
per month per user
SAP Analytics Cloud for Planning
Price upon request
per month per user
Offerings
Pricing Offerings
Google AnalyticsSAP Analytics Cloud
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA 30-day trial with SAP Analytics Cloud is available, supporting analytics enterprise-wide. A trial can be extended up to 90 days on request.
More Pricing Information
Community Pulse
Google AnalyticsSAP Analytics Cloud
Features
Google AnalyticsSAP Analytics Cloud
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Google Analytics
8.2
Ratings
2% above category average
SAP Analytics Cloud
-
Ratings
Lead Conversion Tracking7.50 Ratings00 Ratings
Bounce Rate Measurement8.50 Ratings00 Ratings
Device and Browser Reporting8.50 Ratings00 Ratings
Pageview Tracking8.00 Ratings00 Ratings
Event Tracking7.00 Ratings00 Ratings
Reporting in real-time10.00 Ratings00 Ratings
Referral Source Tracking8.00 Ratings00 Ratings
Customizable Dashboards8.50 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
8.0
Ratings
2% below category average
Pixel Perfect reports00 Ratings8.00 Ratings
Customizable dashboards00 Ratings8.10 Ratings
Report Formatting Templates00 Ratings7.90 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
7.9
Ratings
2% below category average
Drill-down analysis00 Ratings8.10 Ratings
Formatting capabilities00 Ratings8.10 Ratings
Integration with R or other statistical packages00 Ratings7.70 Ratings
Report sharing and collaboration00 Ratings7.80 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
8.0
Ratings
4% below category average
Publish to Web00 Ratings8.00 Ratings
Publish to PDF00 Ratings8.40 Ratings
Report Versioning00 Ratings8.10 Ratings
Report Delivery Scheduling00 Ratings7.70 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
8.0
Ratings
0% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.70 Ratings
Location Analytics / Geographic Visualization00 Ratings7.70 Ratings
Predictive Analytics00 Ratings8.30 Ratings
Pattern Recognition and Data Mining00 Ratings8.20 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
8.1
Ratings
5% below category average
Multi-User Support (named login)00 Ratings8.10 Ratings
Role-Based Security Model00 Ratings8.10 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.80 Ratings
Report-Level Access Control00 Ratings8.20 Ratings
Single Sign-On (SSO)00 Ratings8.50 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Google Analytics
-
Ratings
SAP Analytics Cloud
7.9
Ratings
1% above category average
Responsive Design for Web Access00 Ratings7.70 Ratings
Mobile Application00 Ratings7.50 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.00 Ratings
Best Alternatives
Google AnalyticsSAP Analytics Cloud
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
BrightGauge
BrightGauge
Score 9.1 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
Optimal
Optimal
Score 9.0 out of 10
Kyvos Semantic Intelligence Layer
Kyvos Semantic Intelligence Layer
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AnalyticsSAP Analytics Cloud
Likelihood to Recommend
8.2
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
7.8
(0 ratings)
Usability
7.5
(0 ratings)
8.0
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
10.0
(0 ratings)
-
(0 ratings)
Support Rating
7.0
(0 ratings)
5.6
(0 ratings)
In-Person Training
-
(0 ratings)
9.0
(0 ratings)
Online Training
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
2.0
(0 ratings)
Configurability
6.0
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
10.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Google AnalyticsSAP Analytics Cloud
Likelihood to Recommend
Honesty, there is no reason that a company wouldn’t want to implement Google Analytics. The regular version is completely free, is very easy to configure, and provides immense volumes of website data. There are also tangible benefits to the other Google tools it can connect to, and it integrates with any BI/data platform that you might use. The only time I’d advise not using standard Google Analytics is if you’ve purchased Google Analytics 360.
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SAP Ecosystem Integration:For businesses already using other SAP solutions such as SAP BW or SAP HANA, SAP Analytics Cloud is a natural fit. It integrates well with the broader SAP ecosystem, providing a cohesive analytics experience for users familiar with SAP technologies.Predictive Analytics Use Cases:Companies seeking to incorporate predictive analytics into their decision-making processes can leverage SAP Analytics Cloud. Its built-in predictive features enable users to create models and gain insights into future trends based on historical data.
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Pros
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
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  • It makes it easier yo analyse order and related records easily.
  • We can easily maintain and track the performance of employees in organisation.
  • Can easily track various aspects for the growth of an organisation thus allowing real time analysis and tracking of organisation's growth and performance.
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Cons
  • While raw data is nice to have, I do wish there was an easier way to provide reports from Google Analytics directly. Something that could answer questions straight-forward for people.
  • I would appreciate "helpful hints" or a cheat sheet of some sort, so when quickly searching for something such as time on a certain page, I can find it quickly.
  • I really don't have a third point!
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  • Possibility of more advanced scripting for data transformation without analytics designer
  • Provision to consider rate types from TCURR in SAC and should be able to write FX conversion logic considering rate types
  • Read data directly from BW by reading aDSOs backend tables
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Likelihood to Renew
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
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There’s no doubt I will renew SAP Analytics Cloud. It is the most vital tool in our organization that makes it seamless to make rapid business decisions by collecting, modeling and visualizing data in real-time.
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Usability
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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On a scale of 1 to 10, I would rate 8 SAP Analytics Cloud's overall usability as a 7. SAC has a clean, modern user interface with drag-and-drop features. It is an integrated platform that combines reporting, planning, and predictive analytics in one tool. It has Real-time connectivity with SAP data sources like S/4HANA.


Self-service analytics capabilities allow non-technical users to build simple dashboards.
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Reliability and Availability
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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I would rate SAP Analytics Cloud an 8 out of 10 for scalability. It offers a flexible, cloud-based architecture that supports expansion across departments and geographies. The platform adapts well to growing data volumes and user needs, making it a strong choice for organizations looking to scale analytics capabilities efficiently.
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Performance
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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I would rate SAP Analytics Cloud’s performance an 8 out of 10. Pages generally load quickly, and reports run within a reasonable time frame, even with complex datasets. Integration with other systems is smooth and doesn’t noticeably affect performance. Overall, it’s a responsive and efficient tool for business analytics. But
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Support Rating
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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Since the implementation stage, the support team has been very helpful and assisting. Even in the later stages, the tech team had quite a rapid response. In general, SAP has provided us with great customer support, let it be for a specific product of SAP or for integration of different modules.
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In-Person Training
No answers on this topic
Good videos and reference material available in SAP Portal.
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Online Training
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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it's ok
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Implementation Rating
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
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SAC is a simple solution ad it works fine when connecting it to other SAP tools. On the other hand, connecting it to third party solutions brings difficulties when there's no previous design and the objetives are not clear. It is really important to integrate Business users from the start to provide with valuable business insights
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Alternatives Considered
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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SAP Analytics Cloud and Power BI are both tools that help businesses understand their data, but they have some differences. SAC, made by SAP, works well if your company already uses other SAP products. It's in the cloud, easy to use, and has features for analyzing data, getting insights, and planning for the future. Power BI, made by Microsoft, can be used in the cloud or on your own computers. It fits well with Microsoft tools, is easy to use, and can do advanced data analysis. SAC has built-in planning tools, while Power BI needs extra tools for detailed planning
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Scalability
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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I would rate SAP Analytics Cloud an 8 out of 10 for scalability. It offers a flexible, cloud-based architecture that supports expansion across departments and geographies. The platform adapts well to growing data volumes and user needs, making it a strong choice for organizations looking to scale analytics capabilities efficiently.
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Return on Investment
  • Great for visualizing website drop-off pages to theories and test update/iterations.
  • Bounce rates on pages to pinpoint bugs and issues.
  • Inaccuracy can lead to incorrect conclusions and decisions around CRO.
  • Segments can be very useful for validating split testing, providing a free tracking of variation vs. control - great ROI.
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  • Optimized our budgeting and forecasting processes. The platform facilitates real-time collaboration among our teams, allowing for more accurate and agile financial planning. This has led to improved precision in budget allocation, ensuring that resources are strategically deployed to support the most promising startups within our portfolio.
  • SAC's intuitive dashboards and visualizations provide a consolidated view of key performance indicators, startup health metrics, and portfolio analytics. This heightened data visibility enables our teams to make informed decisions promptly, identify emerging trends, and proactively address challenges.
  • Routine tasks, such as performance tracking and reporting, are automated, allowing our teams to focus on more strategic initiatives. This has resulted in time savings and increased productivity across various operational processes.
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