Google Analytics vs. ObservePoint

Honesty, there is no reason that a company wouldn’t want to implement Google Analytics. The regular version is completely free, is very easy to configure, and provides immense volumes of website data. There are also tangible benefits to the other Google tools it can connect to, and it integrates with any BI/data platform that you might use. The only time I’d advise not using standard Google Analytics is if you’ve purchased Google Analytics 360.

Incentivized

I use rules feature to Test tags, variables, and values to confirm each matches a specific RegEx patterns. It has been well suited for me. Combining filters and conditions to test our tags with a high level of detail. they can surely work more on - Fire based on URL, status code, or tag type by using filters.

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• Custom tagging is very important when you need specific tags tailored to your website needs.
• The dashboards are great, user friendly and you can share them with coworkers easily.

Incentivized

• While raw data is nice to have, I do wish there was an easier way to provide reports from Google Analytics directly. Something that could answer questions straight-forward for people.
• I would appreciate "helpful hints" or a cheat sheet of some sort, so when quickly searching for something such as time on a certain page, I can find it quickly.
• I really don't have a third point!

Incentivized

• UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
• Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
• Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.

Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.

ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

I've only experienced one system availability issue in the 3 years we've been using it.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!

Instructor was knowledgeable and delivered the content well.

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

It's easy to find the information you need when you need it and it is easy to consume.

Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.

Start with small audits until you have determined what you might want to filter out.

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

ObervePoint is better than its alternatives because of its updated features. ObervePoint ensures accurate and secure data collection. The website audit tool is far better and more advanced than others.

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

I have not reached an unreasonable product limitation as of yet.

• Great for visualizing website drop-off pages to theories and test update/iterations.
• Bounce rates on pages to pinpoint bugs and issues.
• Inaccuracy can lead to incorrect conclusions and decisions around CRO.
• Segments can be very useful for validating split testing, providing a free tracking of variation vs. control - great ROI.

Incentivized

• ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.

Incentivized