TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdSense

    Score6.7 out of 10
    N/AGoogle AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. AdSense displays relevant ads to your site visitors next to your content and allows you to customize the look and feel of ads to match your site.N/A

    Nativo

    Score8 out of 10
    N/AThe Nativo Ad Platform from Nativo in El Segundo is designed to empower publishers with advanced advertising technology for native and sponsored content.N/A
    Pricing
    AdSenseNativo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdSenseNativo
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AdSenseNativo
    Considered Both Products
    Google
    No answer on this topic
    Nativo, Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    86%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    No answers on this topic
    Best Alternatives
    AdSenseNativo
    Small Businesses
    Amazon Advertising Sponsored Products
    Score7.7 out of 10
    Amazon Advertising Sponsored Products
    Score7.7 out of 10
    Medium-sized Companies
    Amazon Advertising Sponsored Products
    Score7.7 out of 10
    Amazon Advertising Sponsored Products
    Score7.7 out of 10
    Enterprises
    No answers on this topic
    AdSense
    Score6.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdSenseNativo
    Likelihood to Recommend
    8.9
    (7 ratings)
    8.0
    (1 ratings)
    User Testimonials
    AdSenseNativo
    Likelihood to Recommend
    Google
    If you own a small website with a general audience, [Google] AdSense is for you. If you have a larger website, and/or very niche subject matter on your site, finding individual partners to sell ads to generally can result in higher earnings. Adsense will pay you based upon impressions and clicks, typically individual partners will only pay for clicks in my experience.
    Incentivized
    Read full review
    Nativo, Inc.
    It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
    Incentivized
    Read full review
    Pros
    Google
    • Excellent Ads type and useful content
    • Excellent follow up and analytics
    • Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
    • Excellent revenue for the bloggers who are honest about their content
    Read full review
    Nativo, Inc.
    • Easy to set up
    • Good reporting
    • Good support
    • Provide network advertisers for unsold inventory
    Incentivized
    Read full review
    Cons
    Google
    • Google AdSense should monetize mobile applications
    • Google AdSense should monetize Mac native applications and games
    • Google AdSense should pay out more for a click for tier 1 countries traffic
    Incentivized
    Read full review
    Nativo, Inc.
    • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
    • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    As part of the Google ecosystem as well as being the world's foremost browser, a company has to start with AdSense as a foundational element in any web presence monetization strategy. Other competitor offerings should be considered niche nice to have features suitable for specific use cases.
    Incentivized
    Read full review
    Nativo, Inc.
    No answers on this topic
    Return on Investment
    Google
    • Helps us strategize better around potential ad revenue models
    • Helps us evaluate the impact of ads on the user experience on the front end
    • The optimization recommendations have generated an improvement revenue-wise
    Incentivized
    Read full review
    Nativo, Inc.
    • Overall the results are positive.
    • We are able to monetize the unsold inventory through its network.
    Incentivized
    Read full review
    ScreenShots

    Nativo Screenshots

    Screenshot of Nativo dashboardScreenshot of Simplify Creative Execution. Integrated creative building technology with an ad previewer provides the flexibility to build content in either a coded or code-free environment, streamlining content production and approvals.Screenshot of Drive Site Monetization. Pick one of our flexible integration options to gain access to Nativo’s unique demand sourced from our direct brand and agency relationships.Screenshot of Transform Your Content from an Art to a Science. Consumers engage with native advertising differently than traditional formats so measurement needs to go beyond counting clicks. Nativo arms advertisers with nuanced metrics and actionable insights to precisely tune campaign performance.