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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google AdMob

    Score8 out of 10
    N/AAdMob is a mobile advertising platform acquired by Google in 2010.N/A

    Smaato

    Score7 out of 10
    N/ASmaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A
    Pricing
    Google AdMobSmaato
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AdMobSmaato
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AdMobSmaato
    Considered Both Products
    Google
    No answer on this topic
    Verve Group
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    9 Answers
    No answers on this topic
    Delivers good value for the price
    90%
    Delivers good value for the price
    9 Answers
    No answers on this topic
    Happy with the feature set
    90%
    Happy with the feature set
    9 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Best Alternatives
    Google AdMobSmaato
    Small Businesses
    No answers on this topic
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Google Campaign Manager 360
    Score9 out of 10
    Enterprises
    No answers on this topic
    Adobe Advertising Cloud
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AdMobSmaato
    Likelihood to Recommend
    8.0
    (13 ratings)
    7.0
    (2 ratings)
    Usability
    8.2
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Google AdMobSmaato
    Likelihood to Recommend
    Google
    Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
    Incentivized
    Read full review
    Verve Group
    Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
    Incentivized
    Read full review
    Pros
    Google
    • Provides a complete ad verification system.
    • Integration with Google Analytics.
    • Transmission customization
    • Ad network mediation is a great feature to manage many ad networks at the same time.
    Incentivized
    Read full review
    Verve Group
    • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
    • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
    • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
    • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
    Incentivized
    Read full review
    Cons
    Google
    • Admob has very low prices for impressions or clicks on Android.
    • Admob has very low prices for impressions or clicks in many countries including Europe.
    • Admob is still having certain security issues: allowing sensitive ads on G rated apps.
    • Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.
    Incentivized
    Read full review
    Verve Group
    • Inventory can be a bit pricey in competitive markets like the US.
    • Reporting dashboard is limited, needs work.
    • They don't offer a lof of transparency about margins over media cost.
    Incentivized
    Read full review
    Usability
    Google
    hard to use, no support
    Read full review
    Verve Group
    Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
    Incentivized
    Read full review
    Support Rating
    Google
    No answers on this topic
    Verve Group
    Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
    Incentivized
    Read full review
    Verve Group
    With over 20 demand partners in our stack, Smaato is in the top 5
    Incentivized
    Read full review
    Return on Investment
    Google
    • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
    • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
    Read full review
    Verve Group
    • Increased overall revenue
    • Strong demand pool
    • Easy reporting
    Incentivized
    Read full review
    ScreenShots