TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ad Manager

    Score8.5 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A

    WideOrbit

    Score10 out of 10
    N/AWideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.N/A
    Pricing
    Google Ad ManagerWideOrbit
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Ad ManagerWideOrbit
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google Ad ManagerWideOrbit
    Considered Both Products
    Google
    No answer on this topic
    WideOrbit
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    10 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    9 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    10 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    7 Answers
    No answers on this topic
    Features
    Google Ad ManagerWideOrbit
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Ad Manager and WideOrbit
    Feature
    Google Ad Manager
    7.6
    24 Ratings
    3% above category average
    WideOrbit
    7.0
    1 Ratings
    5% below category average
    Data Transfer7.524 Ratings7.01 Ratings
    DSP integration7.719 Ratings7.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ad Manager and WideOrbit
    Feature
    Google Ad Manager
    7.4
    35 Ratings
    5% below category average
    WideOrbit
    7.8
    2 Ratings
    1% above category average
    Ad campaign creation9.235 Ratings00 Ratings
    Ad deployment8.135 Ratings7.02 Ratings
    Display advertising7.234 Ratings8.01 Ratings
    Ad display and retargeting segmentation7.233 Ratings8.01 Ratings
    Sequence targeting5.025 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ad Manager and WideOrbit
    Feature
    Google Ad Manager
    6.9
    34 Ratings
    11% below category average
    WideOrbit
    7.8
    2 Ratings
    1% above category average
    Ad dashboards5.032 Ratings8.01 Ratings
    Ad performance reports7.034 Ratings10.02 Ratings
    Ad conversion tracking7.033 Ratings6.01 Ratings
    Ad attribution reporting7.030 Ratings7.01 Ratings
    Cross-channel ad management8.126 Ratings6.02 Ratings
    Ad forecasting and optimization7.030 Ratings10.02 Ratings
    User Ratings
    Google Ad ManagerWideOrbit
    Likelihood to Recommend
    8.0
    (35 ratings)
    10.0
    (3 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Google Ad ManagerWideOrbit
    Likelihood to Recommend
    Google
    No answers on this topic
    WideOrbit
    No answers on this topic
    Pros
    Google
    • Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
    • Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
    • Always growing. They are always announcing something new. Always growing and always trying to update.
    Incentivized
    Read full review
    WideOrbit
    No answers on this topic
    Cons
    Google
    No answers on this topic
    WideOrbit
    • Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
    • would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
    • offer a monthly calendar of training opportunities like Nielsen offers
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    WideOrbit
    No answers on this topic
    Usability
    Google
    As I have said, if you want all the Google functionality and can use all of the features that Google offers on a dashboard, it's a great choice. But, I'm not a fan because I think the interface could be redesigned to be more user-friendly - make it color-coded with different options - it just feels now like you can get all, but make it easier for the end designer to use.
    Incentivized
    Read full review
    WideOrbit
    No answers on this topic
    Support Rating
    Google
    No answers on this topic
    WideOrbit
    No answers on this topic
    Alternatives Considered
    Google
    No answers on this topic
    WideOrbit
    No answers on this topic
    Return on Investment
    Google
    No answers on this topic
    WideOrbit
    No answers on this topic
    ScreenShots