Google Ad Manager vs. Google Ads

It is only suited for marketing. Make sure you have analytics on your site to track the people coming, final sales, and conversions because it is at it's best when you can use it to really read and understand the data at hand. Google Ads does everything it needs to in ads, and you don't need to be an expert to begin with it. However, I would not just tell someone to "go create an account" if they know very little about digital ads. Consult with someone first. It can be a little daunting if you were to do that!

Incentivized

Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.

Incentivized

• Hyper targeting - I love how we can target, analyze, and then hyper target [advertisements] to our audiences to be able to hyper target the audiences that convert best. [Audiences besides] Google understands them, but also demographics, locations, search terms, and more.
• Advanced reporting - Without Google's seemingly endless ways to read and break down reports, we would not be able to best make decisions to maximize ROI.
• Strong conversion algorithm updates - The algorithm has become impressively strong for 'maximized conversions' and 'smart' campaigns. [That's] coming from someone who hated these portions of the algorithm until about 2019 where the updates (and continued updates) have worked incredibly well for these algorithms' purpose.

Incentivized

• Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
• Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
• Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).

Incentivized

• Sometimes it can bog down and crash. This is rare, but it is processing a lot of steps/changes all at once and it's not expected to be perfect.
• Being able to quickly filter by campaign types would be nice (PPC/Display/Video Pre-roll). Our fix is to run these campaigns in totally separate accounts, so there is no overlapping in reporting/etc. This helps with seeing stats clearly without having to filter constantly.
• It could be visually prettier.

Incentivized

• Google's heavy dependence on AI makes many of the campaign behavior inscrutable and, often, it performs poorly as a result.
• Their responsive ads, for example, which are heavily recommended by them, often perform significantly worse than normal text ads.
• Their support, while relatively quick, becomes useless if you need any deep insight/help.

Incentivized

I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that

Incentivized

As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.

Love the product and how the GUI is as it is user friendly. When working with the product it is better to have some knowledge of what ad's you want to deploy where so that it is easier to use and move forward.

Incentivized

This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.

Incentivized

I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.

Incentivized

We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with

Incentivized

Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

As I alluded to earlier, you kind of have to be on Google if you want to search marketing. I've tried Bing Ads and I just don't see the same volume or quality. With dwindling targeting abilities on social media sites like Facebook, Google is still tall and mighty and helps us with intent-based targeting rather than just interest-based targeting.

Incentivized

Google Ads remains at the top advertising channel within our business for both lead volume and revenue generation, whilst maintaining a reasonable cost per lead (CPL). Both Meta Ads and Microsoft Ads have a much lower CPL, those channels don't contribute as much revenue and lead generation.

Incentivized

• It has made the data from this accessible for all of my team to see.
• The ability to make changes can be bad - if the team does not agree.
• Getting current results lets us decide what needs to be changed and take their advice to see how things could improve.

Incentivized

• Once we got the hang of it and had everything setup, it was a great monthly expense that we could count on ROI from. Either by obtaining new customers or literally staying above our competition in search rankings.
• We also started consulting on ads for customers and helping them set things up, which created a new revenue stream for us.

Incentivized