GoMembers Enterprise association management system is a complete software, services, and support solution for associations and nonprofit organizations of all sizes that are looking to improve member services by streamlining the back office and enhancing front office processes all with one tool. GoMembers Enterprise was owned and supported by Avolin since being divested by Aptean in 2018, and later acquired by IgniteTech.
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ThreeSixty by Personify
Score 8.4 out of 10
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Personify360 is a constituent management and engagement (CME) platform with flexible capabilities. The product is presented as ideal for medium to large organizations, and creates a unified view of constituent data across all channels of engagement. Boasting scalability, Personify360 manages multiple business lines, complex transactions and is flexible enough to meet the needs of any organization.
The product was purchased four years before implementation. After having been stalled for more than a year, we were tapped to get the software setup and implemented on a tight six-month deadline. And because we hadn't been involved in the selection process and primary setup, we basically had to start from scratch. I can't say what questions were asked, since I wasn't a part of the selection process, but if you are - and beyond anything else - know upfront what your overall business objective goals and end results are before selecting a product. If the product doesn't meet your needs - with or without modification - keep moving. Research, research, research.
Personify works very well for professional societies, but it is somewhat cumbersome to use if you are managing multiple sections and/or societies. It works very well for us as our Accounts Receivable system, but that might not work for everyone.
What I really like about Personify360 is that, above all, it is easy to use. Individual member files are easy to maintain and edit as needed.
Personify360 also gets a lot of points for its presentation. We find it simple to understand as a lot of the interface is very intuitive for users. This goes for first time users, which in turn makes this software relatively easy to train new staff on.
Lastly, Personify360 does a good job of disseminating information. As an organization, we've gained a lot of insight into the inherent data compiled through logging our membership base into the software.
The new customer service portal seems to be missing a lot of the product documentation/training manuals. In order to access them, I had to submit a ticket and receive a file via FTP.
The process by which to get a quote or proposal has been sometimes challenging and lengthy. It's certainly been a point of frustration from time to time.
The GoMembers (Association Management System) product has changed the way we do business, but some of the functionality seems to be incomplete or missing. Basic functionality of certain processes within the system are cumbersome or just don't make much sense to our technical team, or the end user.
Personify needs to provide a true web-based system.
Personify does not always think through new offerings making it hard to make a new function or feature work with the existing system. However, they are good with acknowledging and fixing such issues that arise.
Fundraising module needs to be able to recognize all subsystems when showing a customer's donor history. Currently, the system only shows fundraising subsystem donations in the customer's giving history when there could have been a donation made as part of a membership dues renewal campaign.
As with any company, we are always looking and interested in technology that can make our operations run smooth. I don't believe we'll be changing providers anytime soon, however if our needs grow and Aptean/GoMembers isn't capable of that functionality we will be required to look elsewhere
Some of the GoMembers CRM is intuitive, some is counter-intuitive. What might seem like common sense to me might not to another user. Having been through the setup of the product, it's easier for me to anticipate the steps needed to complete a task. For the average user, possibly not.
Support from our project manager and trainers was bar-none. They were there both before and after Go-Live, answering questions and anticipating any snags along the way.
Although my usage of Oracle software was different in nature to Personify360, I prefer the Personify360 interface as it I found it more easier to use and needing less training to accomplish my tasks. I also believe that Personify360 was a less expensive option, while still offering essentially the same functionality. I can't speak for the support aspect of this software, as we never really need it!
The GoMembers product has allowed us to be more efficient and effective in our front- and back-office processes. Fewer steps to making someone a member (12 steps to three), registering a member for a meeting and tracking subscription data. Increased overall employee efficiency while automating many things we formerly did manually. The integration with our website will only further reduce the manual work done within the system, freeing up staff to focus on other areas of importance within our organization.
The implementation of the system is helping us to achieve overall business objectives and digital communications initiatives. The CRM is more robust than our former AMS, and the information we're able to track and retrieve more important than ever, allowing us to target interests, communications preferences and member activity in ways we might have never previously thought possible.
The system is flexible, allowing us not only to anticipate new data points and change accordingly, but plan for the future.
