If you are willing to put in a little time to learn how GNU Emacs works, it can be an extremely powerful and versatile editing tool, as well as being used for almost any kind of text searching, replacing, or processing. Using Org-mode alone is worth learning Emacs. Once you learn the basics, they can be applied and used in all areas that you would use Emacs for. If you want a text editor and information tool that you can use for almost everything, then the learning curve is worth it. If you want simple text editor for editing small files, then Emacs may be overkill.
My CMS has a small window in which I can edit custom HTML/CSS. It can be expanded some, but not as much as I would like. It also displays all code as dark text on a white background. On a page where I am doing extensive custom coding, it is helpful to see it in a larger window and in a color-coded display so that I don't have to strain my eyes as hard. Especially when I'm trying to scan for specific elements and target issues and so that I don't have to scroll endlessly in a tiny window.
Readily available: Emacs is available on almost all operating systems. You can use it for free, and even use it for remote editing. It has a nice desktop application that anyone can use, even the ordinary user.
Lightweight application: Although it hasn't always been, Emacs is now a very lightweight, efficient editor that isn't going to demand much CPU power. This can be crucial for large-scale applications.
Easy learning curve: for complex editors, Emacs is one of the easier to get a handle on. There's good documentation, and an easy layout that makes figuring out how it works much easier than others.
In a world of free and open text editors, Sublime Text does ask for donations. You can use the product freely with only a very infrequent popup asking for donations. You can use it however long you like without paying, but it is well worth it to donate to.
People not used to the functionality may need a bit of time to get up to speed using the documentation.
An integrated terminal would be nice, but that is just a quibble. It's hard to find many cons with Sublime Text.
This is a programmers tool. As such a lot of the features and benefits are lost on a non-technical user. To get the most out of the tool you need to have a basic crash course in how it works and what it can do. The documentation and community are good, but it takes a bit of time to get up to speed.
Since Emacs is free software, support comes from online forums, and online searches. I have always been able to find an answer to any question I've had, as well as "How do I do XXX in Emacs?". I've found Emacs users in general are very willing to help others who are learning Emacs and to share what they have already done with Emacs.
Never had to use their customer support before. There is ample documentation online so it's straightforward to find a solution to any problem you might encounter. For example, I needed to convert a string of HTML code to a properly formatted HTML file to "modify." Easy to do when there are so many users of the product who have needed to do that same thing before.
Emacs can be easier to use than Vim as it is more similar to modern text editors. Its graphical interface is also better than anything Vim has to offer. Emacs also has better syntax highlighting and recognition of coding languages. Interestingly, Emacs handles clipboard copy and pasting into other programs a lot better than Vim does. Overall, if you know how to use Emacs, it is often preferred over Vim.
Sublime is more customizable and one can easily modify a lot of its features. On the contrary Visual Studio only has limited customizability features. Sublime text is also very light and not bloated as opposed to Visual Studio IDE. We also chose sublime because it has much better support for the majority of languages(especially Python) and I primarily work with python.
Overall, the ROI of Emacs has stemmed around its nature as a free, open source product. Usability is high, so when you use it you are more productive, but if you are unfamiliar with it, you will be less productive to start.
Emacs is more than just an IDE. It includes IDE-like functionality, but it is really much more than an IDE.
Emacs makes it easy for me to work in my environment, in a fashion to which I have become accustomed over the last 30+ years. It is more suited to the professional who has used it before.