Gist vs. Knak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gist
Score 9.5 out of 10
N/A
Gist is a unified marketing, sales, and support platform. It includes live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more.
$29
per month
Knak
Score 8.0 out of 10
N/A
Knak is an email marketing solution built to create emails and landing pages through Marketo.
$10,000
per year
Pricing
GistKnak
Editions & Modules
Professional
$29.00
per month
Premium
$99.00
per month
Solo
$10,000
per year
Templates
Free
Starter/Enterprise
Contact
Offerings
Pricing Offerings
GistKnak
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUnlimited emails and landing pages. 100% self-serve. No hidden costs
More Pricing Information
Community Pulse
GistKnak
Features
GistKnak
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Gist
8.9
Ratings
3% above category average
Knak
-
Ratings
Chat history and transcripts8.90 Ratings00 Ratings
Chat reporting8.90 Ratings00 Ratings
Chat and web analytics8.90 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Gist
-
Ratings
Knak
9.4
Ratings
17% above category average
WYSIWYG email editor00 Ratings10.00 Ratings
Dynamic content00 Ratings10.00 Ratings
Ability to test dynamic content00 Ratings10.00 Ratings
Landing pages00 Ratings10.00 Ratings
A/B testing00 Ratings10.00 Ratings
Mobile optimization00 Ratings10.00 Ratings
Email deliverability reporting00 Ratings5.00 Ratings
List management00 Ratings10.00 Ratings
Triggered drip sequences00 Ratings10.00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Gist
-
Ratings
Knak
10.0
Ratings
22% above category average
URL Validation00 Ratings10.00 Ratings
Email Previews00 Ratings10.00 Ratings
Best Alternatives
GistKnak
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Score 10.0 out of 10
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Vbout
Score 9.9 out of 10
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Genesys DX (discontinued)
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VerticalResponse
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Score 10.0 out of 10
Enterprises
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Genesys DX (discontinued)
Score 10.0 out of 10
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GistKnak
Likelihood to Recommend
9.5
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
-
(0 ratings)
Usability
6.7
(0 ratings)
-
(0 ratings)
Support Rating
8.6
(0 ratings)
-
(0 ratings)
User Testimonials
GistKnak
Likelihood to Recommend
Gist is perfect for SaaS I'd say, and perfect for long sales cycles with lots of lead nurturing involved, and for scenarios where you re-market via FB ads, because there's FB custom audience integration built into the workflows. Perfect for customer service and support. Really outstanding there. It's a little less suited to ecom but they're hammering out the finishing touches to make ecom cart recovery easier.
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If you have Marketo or Pardot and have emails that might be somewhat simple to slightly complex, without the budget for a developer, Knak is the right solution for you. If you have complex emails that require a lot of code or customization and have the in-house resources, Knak might not be the perfect solution
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Pros
  • Gist provides endless ways of interacting with customers. I can chat and email with them, track their usage on my site, qualify them, add tags and other profile information, and so much more.
  • There is even an awesome live view that lets me spy on visitors to see how they're using the site.
  • The tools are powerful, easy to use, and constantly getting improvements. It seems like every week there is another update being rolled out that substantially extends the functionality or usability of the features in Gist.
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  • Well designed templates
  • Easy integration with Marketo
  • New templates all the time and a big library to choose from
  • Mobile-optimized templates
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Cons
  • Free plan limits are too low.
  • Chatbots should work not only for Gist's native online chat, but also for the other chat-based channels such as Facebook. (instead of having to use another software for that purpose)
  • Pricing structure - Support bot should not be an add-on but a core feature.
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  • Sometimes there are issues with buggy code
  • Updates sometimes will break emails
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Likelihood to Renew
Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
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No answers on this topic
Usability
Gist does pretty much anything you want it to when it comes to managing your contacts. Sometimes I wish it updated faster, but wait a few beats and it gets there. I really love that I can show a colleague how to use the chat messenger and they understand it right away. Very user friendly!
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No answers on this topic
Support Rating
I have communicated with their team multiple times and every time they have been very responsive, knowledgeable, and polite. They work to make sure you are happy and informed of what is going on. Better their team keeps up to date with their app, giving you new features, and keeping you notified and educated about what they are and how to use them. A+
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No answers on this topic
Alternatives Considered
They both seem to have parity with each other with each having their own small advantages. I went with Gist because it was more affordable. Infusionsoft customer for almost 5 years and it seemed I was always working more on getting it to work instead of getting work done. Gist is so intuitive I had it setting up and running the basics in a few hours.
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Marketo has email templates and you can, of course, create your own - but Knak makes it so much easier to create templates that are nice looking and mobile-optimized.
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Return on Investment
  • Our ROI has increased significantly because of Gist's chat and app integration into our website. Contact forms are great but a real-time conversation means you can be more effective in meeting your customer's needs.
  • The additional features in the recent upgrade mean we can use Gist for more. They have always been effective for email campaigns, but the addition of the knowledge base and more effective workflows means we can automate more. This has saved us from buying more software.
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  • Great return on time investment
  • Great return on our strategy to get new communications out the door
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ScreenShots

Gist Screenshots

Screenshot of Live ChatScreenshot of Email MarketingScreenshot of Marketing Automation WorkflowsScreenshot of Knowledge BaseScreenshot of Meetings