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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Gist

    Score9.5 out of 10
    N/AGist is a unified marketing, sales, and support platform. It includes live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more.

    $29

    per month

    Klaviyo

    Score8.6 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Pricing
    GistKlaviyo
    Editions & Modules
    Professional
    $29.00
    per month
    Premium
    $99.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    GistKlaviyo
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    GistKlaviyo
    Considered Both Products
    Gist
    Chose Gist
    While Gist may not win a head-to-head against any of these products in their specific sphere of operation, it competes well and has the added benefit everything else being built-in. This enables powerful and fast automation with minimal setup time and tinkering around to ensure …
    Incentivized
    Klaviyo
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    20 Answers
    98%
    Would buy again
    85 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    19 Answers
    98%
    Delivers good value for the price
    79 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    21 Answers
    98%
    Happy with the feature set
    85 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    21 Answers
    96%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    20 Answers
    94%
    Implementation went as expected
    76 Answers
    Features
    GistKlaviyo
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of Gist and Klaviyo
    Feature
    Gist
    8.9
    2 Ratings
    4% above category average
    Klaviyo
    -
    Ratings
    Chat history and transcripts8.92 Ratings00 Ratings
    Chat reporting8.92 Ratings00 Ratings
    Chat and web analytics8.92 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Gist and Klaviyo
    Feature
    Gist
    -
    Ratings
    Klaviyo
    8.4
    94 Ratings
    10% above category average
    WYSIWYG email editor00 Ratings8.384 Ratings
    Dynamic content00 Ratings8.389 Ratings
    Ability to test dynamic content00 Ratings8.183 Ratings
    Landing pages00 Ratings8.02 Ratings
    A/B testing00 Ratings8.684 Ratings
    Mobile optimization00 Ratings8.290 Ratings
    Email deliverability reporting00 Ratings8.892 Ratings
    List management00 Ratings8.792 Ratings
    Triggered drip sequences00 Ratings8.983 Ratings
    Lead Management
    Comparison of Lead Management features of Gist and Klaviyo
    Feature
    Gist
    -
    Ratings
    Klaviyo
    7.4
    72 Ratings
    5% below category average
    Lead nurturing automation00 Ratings7.970 Ratings
    Lead scoring and grading00 Ratings7.226 Ratings
    Data quality management00 Ratings7.333 Ratings
    Automated sales alerts and tasks00 Ratings7.229 Ratings
    Campaign Management
    Comparison of Campaign Management features of Gist and Klaviyo
    Feature
    Gist
    -
    Ratings
    Klaviyo
    8.0
    14 Ratings
    8% above category average
    Calendaring00 Ratings8.014 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Gist and Klaviyo
    Feature
    Gist
    -
    Ratings
    Klaviyo
    8.0
    90 Ratings
    9% above category average
    Dashboards00 Ratings8.490 Ratings
    Standard reports00 Ratings8.087 Ratings
    Custom reports00 Ratings7.750 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Gist and Klaviyo
    Feature
    Gist
    -
    Ratings
    Klaviyo
    8.2
    71 Ratings
    9% above category average
    API00 Ratings8.766 Ratings
    Role-based workflow & approvals00 Ratings9.031 Ratings
    Customizability00 Ratings8.242 Ratings
    Integration with Salesforce.com00 Ratings7.27 Ratings
    Third-party software integrations00 Ratings7.916 Ratings
    Best Alternatives
    GistKlaviyo
    Small Businesses
    Olark
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Zoho SalesIQ
    Score8.3 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Genesys DX (discontinued)
    Score10 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GistKlaviyo
    Likelihood to Recommend
    9.5
    (112 ratings)
    8.7
    (94 ratings)
    Likelihood to Renew
    8.2
    (2 ratings)
    10.0
    (2 ratings)
    Usability
    6.7
    (4 ratings)
    8.0
    (3 ratings)
    Support Rating
    8.6
    (9 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    GistKlaviyo
    Likelihood to Recommend
    Gist
    If your marketing model is selling products, services, or SAAS where you are doing inbound marketing and your website will do most of the lead generation and conversion, this is a great product. From live chat, support, event tracking, and automation, you could almost put your entire business on autopilot. If your marketing model is mostly outreach to cold leads and conversion, this software currently does not have any type of sales stages or task generation. I would still use Gist for website inbound but use another software for outreach and cold leads then when they become a lead put them into Gist for marketing automation.
    Incentivized
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    Klaviyo
    Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink).
    Incentivized
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    Pros
    Gist
    • Customer service via a unified inbox so you dont have to separately monitor your twitter, Facebook or IG account for consumer communication there. Gist unified all into one inbox, better than anyone else I've seen in the market. They archive all communications and tie them back to a single user so you get unified customer history / data.
    • Marketing segmentation and automation: they track user history and behavior across the site and have super detailed segmenting capability, on par with ActiveCampaign's, but better I'd say. Better UI for the marketing admin person, and more unified data than in AC.
    • Live chat and chatbot. Usually it's either one or the other but with Gist you can do both seamlessly.
    Incentivized
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    Klaviyo
    • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
    • Klaviyo helps me to measure the success of email campaigns.
    • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
    Incentivized
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    Cons
    Gist
    • Plan limits can be confusing. For example, there is a monthly charge for support and a monthly charge for "growth," plus there's a separate charge depending on how many contacts and seats you have. Perhaps this is normal in the industry, but it can make it a little challenging to understand the bill every month.
    • The vast amount of features means development will never be as fast as you'd like it to be (even though they release updates all the time). This may not actually be a valid concern, and it certainly isn't unique to Gist (who doesn't have a wishlist they're waiting on their favorite SaaS to get to?), but I do believe the likelihood of being stuck without your desired feature being developed goes up a lot as the product gets bigger and bigger.
    • Email deliverability has been less than perfect in the past, but it has improved drastically in the last year.
    Read full review
    Klaviyo
    • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
    • Can be pricey depending on company and email list.
    • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
    Incentivized
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    Likelihood to Renew
    Gist
    Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
    Incentivized
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    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
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    Usability
    Gist
    It’s pretty simple, but it does a lot so there are more complicated features which depend on an individuals ability for software implementation. I am not an IT expert and I’ve managed to implement everything myself, others that are more tech-minded may find everything easier.
    Read full review
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
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    Support Rating
    Gist
    Fantastic support. Ask a question, get an answer within 24 hours every time. And sometimes within a few minutes. They've always come through for me, helpful and, even when it's an issue on my end, they point me in the right direction.
    Incentivized
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    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
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    Implementation Rating
    Gist
    No answers on this topic
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
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    Alternatives Considered
    Gist
    Gist combines all our previous products into one application and adds many more features that would require more apps. Gist is excellent and a no-brainer all-in-one application when compared to having to manage multiple applications at higher cost. The support from the whole Gist team has been extremely responsive.
    Read full review
    Klaviyo
    MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform.
    Incentivized
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    Return on Investment
    Gist
    • They are perfect for me as a someone who needs a lot of bang for the buck. The chat messenger device on my website alone has brought me new prospects that I did not have to spend money recruiting.
    • I am able to save hours of time with the automated emails that are GDPR compliant.
    • I don't have to pay for a designer to have excellent looking emails either.
    Read full review
    Klaviyo
    • we have grown our revenue significantly without increasing our spend. This is critical.
    • retention rate has gone up tremendously with specific campaigns and audience targeting
    • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
    Incentivized
    Read full review
    ScreenShots

    Gist Screenshots

    Screenshot of Live ChatScreenshot of Email MarketingScreenshot of Marketing Automation WorkflowsScreenshot of Knowledge BaseScreenshot of Meetings

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers