The success of social media campaigns on Facebook, Instagram, and Twitter depends significantly on the quality of the content used. Pexels maintains the highest quality standards for all content hosted on the platform... with High Definition, excellent composition materials only. Another great thing is that they provide you with an assortment of filtered content suggestions related to the selections. This helps save time.
High-resolution images – Pexels is full of images that are high enough in resolution to look beautiful on their own, but also high quality enough to be combined with other images without distracting pixelization
Stock videos – other free stock sites are often limited to just images, but Pexels has a wide range of videos available as well, which we use to plus up decks
Good search functions – while not as robust as some paid sites, Pexels' search functions make it pretty easy to track down what you need
Licensing – it's very straightforward to know what you can and can't do with a Pexels photo, which protects my company and our clients
Easy to search multiple images and stock footage from the past is really helping us to deliver the content fast to our viewers. It is rather more expensive to send the reporter to remote place than the overall cost of the subscription for any large scale channels who need to depend on authenticated sources.
I could probably rattle after a dozen 'stock' photo companies that tout claims such as '$1 downloads, etc.' but don't bite on them, their libraries are extremely limited and you'll end up seeing photos you've used all over the place. For example, we once used a woman for a magazine cover who I also saw on a Southwest flyer, a Home Depot ad and on a poster at my kid's school all within a few months. It waters down your brand.
Pexels has a few unique features that stand out, the most important being a 1-click download from the search results. No need to navigate to another page to find a "download" button. This reduces the time required to find and download an appropriate image. The search results load fast, with lazy loading, so there's no annoying pagination at the bottom. I often travel as I work, and at times my internet connection can be slow or unstable. This kind of feature may seem minor to some users, but when on a slower connection, it makes a big difference. If a search term is too broad, it can recommend related keywords to search for - this helps to find the right image faster.
