This tool is extremely powerful for comparing your content to competitors. Additionally, as mentioned previously, the tool is also helpful for finding additional angles or elements to include in content as-you-write.
Easy to search multiple images and stock footage from the past is really helping us to deliver the content fast to our viewers. It is rather more expensive to send the reporter to remote place than the overall cost of the subscription for any large scale channels who need to depend on authenticated sources.
The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
I could probably rattle after a dozen 'stock' photo companies that tout claims such as '$1 downloads, etc.' but don't bite on them, their libraries are extremely limited and you'll end up seeing photos you've used all over the place. For example, we once used a woman for a magazine cover who I also saw on a Southwest flyer, a Home Depot ad and on a poster at my kid's school all within a few months. It waters down your brand.
MarketMuse has some necessary as well as unique functionalities for content optimization. There are so other tools in the market which are also doing the same thing as MarketMuse is doing. But MarketMuse is a bit ahead of them because MarketMuse is always developing their software to keep pace with the hard competition. I use MarketMuse because I have got excellent results by using this software.
