GetResponse vs. Yesmail360i

GetResponse is good for marketing automation newbies that want a powerful platform without a steep learning curve. It appears to have a strong set of tools for creating automated sequences, but it's not your solution for large enterprise usage. Also, seeing as how competitive the market's become, while it's not expensive per se, it is a bit on the pricey side relative to some.

Incentivized

If you are a smaller business I would not recommend YesMail. You really need someone who is analytical and can understand hard to use products to get the most out of this email service provider

Incentivized

• If you understand coding the ability to use dynamic content based on smart searches was very useful.
• The drop and drag workflows were very easy to create and use
• Allowed for simple automation and nurture campaigns to occur off of events

Incentivized

• The biggest strength of YesMail is that it's good for churning out large amounts of emails. So if you constantly send out a lot of emails, newsletters, or promotions on a daily or weekly basis then YesMail is a good fit.
• The reporting for YesMail is also above average. You're able to look at all the main metrics such as open rates, click rates, bounces, unsubscribes, etc. They also have a click map so you can optimize your emails based on where people are clicking within the email and what content they're clicking on.
• YesMail also has a fairly good scrubbing process in place so if you have a lot of dead weight on your lists (email addresses that aren't active don't open, click or bounce out a lot) then YesMail will automatically remove these emails. For example if an email address has bounced 10 times in a row then YesMail will remove that email from its system.

• Lists are rejected on baseless grounds.
• They recommend a service to clean lists and even after being cleaned, emails and lists are rejected.
• They purged 80% of our email list because they were not interacting regularly enough with our emails.
• Their drag and drop editor is set up poorly, if you have similar look and feel emails there is no way to know which you are in.
• Often email templates do not save and you have to start over.
• Sometimes scheduled emails don't even send.

• The Market Intelligence tool, while useful, and while it has a Deliverability Intelligence plug-in as well, is still a little rough. It's hard to sort through reports, and the location of different points of information between the "feed" and the list of marketers, is a little cumbersome to sort through.
• The metrics available could use some updating and some clarification. There are quite a few caveats to reporting that aren't clearly stated. Ex. the clicks reported on a "click thru" report are TOTAL clicks, while the clicks reported on a Delivery and Response report are FIRST CLICK ONLY, while also the dashboard reports might show unique clicks and "clicks" (total clicks) but those numbers might also not match with the other two reports because dashboard reports are behind by 2 hours whereas the specific reports are pulling straight from the CRM within the system, and the dashboards are summaries generated every couple of hours from the CRM. All of those details took me a while to figure out, and I had to ask a lot of questions. But my account manager was always easy to get a hold of, and if he didn't know the answers to my questions he was quick about tracking down someone who did.

Incentivized

As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question

I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.

Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).

Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher

Incentivized

Very easy to get a hold of an actual person and quick responses.

Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as good as any of these other products. Especially in the area of the visual builder, I honestly think it is just about as good as Keep. And it is better than some of these other products. Again, keeping in mind the cost and the niche GetResponse fills, it stacks up very well against the other products we have used.

Incentivized

YesMail offers almost all of the "bells and whistles" that the other major ESPs offer, but at a much more reasonable price. IBM and SalesForce, for example, offer great platforms...but they outsource the setup and implementation, and they have a lot of add-ons that drive up the price of their tool. YesMail does the implementation and maintenance themselves, and while they do have their own add-ons, their "out of the box" platform is much more inclusive than the competition's.

Incentivized

• Our marketing emails have been much more professional, scheduled, beautiful, and manageable since switching AWAY from GetResponse, so in that sense the platform did not provide the kind of ROI we'd prefer.
• For delivering our regular daily newsletter, GetResponse has served us well and has delivered at an above-average rate to our mailing list.

Incentivized

• Increased our send rate from 20K/hour to 200K/hour. Previously with our in-house tool it would take days to send a campaign. Now it takes hours.
• Increased efficiency of our email marketing team. Having to work less with the data team now for list pulls.

Incentivized