GetResponse vs. MailCampaigns

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GetResponse
Score 9.3 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$0
per month Up to 500 contacts
MailCampaigns
Score 7.0 out of 10
N/A
N/AN/A
Pricing
GetResponseMailCampaigns
Editions & Modules
FREE
$0
per month Up to 500 contacts
Email Marketing
$19
per month Up to 1,000 contacts
Marketing Automation
$59
per month Up to 1,000 contacts
Ecommerce Marketing
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact sales)
per year
No answers on this topic
Offerings
Pricing Offerings
GetResponseMailCampaigns
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GetResponseMailCampaigns
Features
GetResponseMailCampaigns
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
GetResponse
8.9
Ratings
16% above category average
MailCampaigns
7.6
Ratings
0% above category average
WYSIWYG email editor9.00 Ratings8.00 Ratings
Dynamic content8.00 Ratings8.00 Ratings
Ability to test dynamic content8.70 Ratings7.00 Ratings
Landing pages9.00 Ratings8.00 Ratings
A/B testing9.00 Ratings8.00 Ratings
Mobile optimization9.00 Ratings7.00 Ratings
Email deliverability reporting10.00 Ratings8.00 Ratings
List management9.00 Ratings7.00 Ratings
Triggered drip sequences8.20 Ratings7.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
GetResponse
9.0
Ratings
14% above category average
MailCampaigns
8.0
Ratings
3% above category average
Lead nurturing automation9.00 Ratings8.00 Ratings
Lead scoring and grading9.00 Ratings8.00 Ratings
Data quality management9.00 Ratings8.00 Ratings
Automated sales alerts and tasks00 Ratings8.00 Ratings
Lead segmentation and distribution00 Ratings8.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
GetResponse
9.0
Ratings
20% above category average
MailCampaigns
8.0
Ratings
8% above category average
Event/webinar marketing9.00 Ratings8.00 Ratings
Calendaring00 Ratings8.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
GetResponse
9.0
Ratings
18% above category average
MailCampaigns
8.0
Ratings
6% above category average
Social profile integration9.00 Ratings8.00 Ratings
Social sharing and campaigns00 Ratings8.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GetResponse
9.7
Ratings
28% above category average
MailCampaigns
8.0
Ratings
9% above category average
Dashboards10.00 Ratings8.00 Ratings
Standard reports10.00 Ratings8.00 Ratings
Custom reports9.00 Ratings8.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
GetResponse
8.3
Ratings
11% above category average
MailCampaigns
7.9
Ratings
6% above category average
API10.00 Ratings8.00 Ratings
Customizability9.00 Ratings7.00 Ratings
Third-party software integrations6.00 Ratings8.00 Ratings
Role-based workflow & approvals00 Ratings8.00 Ratings
Integration with Salesforce.com00 Ratings8.00 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.00 Ratings
Integration with SugarCRM00 Ratings8.00 Ratings
Best Alternatives
GetResponseMailCampaigns
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GetResponseMailCampaigns
Likelihood to Recommend
9.0
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
GetResponseMailCampaigns
Likelihood to Recommend
GetResponse is good for marketing automation newbies that want a powerful platform without a steep learning curve. It appears to have a strong set of tools for creating automated sequences, but it's not your solution for large enterprise usage. Also, seeing as how competitive the market's become, while it's not expensive per se, it is a bit on the pricey side relative to some.
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It's particularly well-suited for e-commerce businesses looking to send targeted product recommendations based on browsing history and past purchases. However, it may be less appropriate for organizations requiring extensive design customization or those with simple, low-volume email needs. The software is HIPAA compliant and has a SOC 2 certification, which are both huge factors considering we work with sensitive customer data that as a company have to be compliant to do everything within the necessary regulations of data protection.
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Pros
  • If you understand coding the ability to use dynamic content based on smart searches was very useful.
  • The drop and drag workflows were very easy to create and use
  • Allowed for simple automation and nurture campaigns to occur off of events
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  • Advanced behavioral targeting based on real-time user interactions
  • AI-powered subject line optimizer for improved open rates
  • Dynamic content blocks that personalize email content at scale
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Cons
  • Lists are rejected on baseless grounds.
  • They recommend a service to clean lists and even after being cleaned, emails and lists are rejected.
  • They purged 80% of our email list because they were not interacting regularly enough with our emails.
  • Their drag and drop editor is set up poorly, if you have similar look and feel emails there is no way to know which you are in.
  • Often email templates do not save and you have to start over.
  • Sometimes scheduled emails don't even send.
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  • Limited template customization options for complex designs
  • Occasional lag in reporting dashboard updates
  • Absence of a built-in image editor for quick graphic customization
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Likelihood to Renew
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
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No answers on this topic
Usability
No answers on this topic
In fact, we started seeing ROI on the MailCampaigns app in the first three months of using it. The time needed to setup and learn quickly paid off later when we started seeing better campaign performance and more revenue for our email marketing campaigns.
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Support Rating
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
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No answers on this topic
Alternatives Considered
Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as good as any of these other products. Especially in the area of the visual builder, I honestly think it is just about as good as Keep. And it is better than some of these other products. Again, keeping in mind the cost and the niche GetResponse fills, it stacks up very well against the other products we have used.
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Prior to MailCampaigns, I used Mailchimp and Constant Contact. While both are solid options, MailCampaigns offers superior segmentation capabilities. Unlike Mailchimp, which limits the number of segmentation conditions, MailCampaigns allows for unlimited layered segmentation
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Return on Investment
  • Our marketing emails have been much more professional, scheduled, beautiful, and manageable since switching AWAY from GetResponse, so in that sense the platform did not provide the kind of ROI we'd prefer.
  • For delivering our regular daily newsletter, GetResponse has served us well and has delivered at an above-average rate to our mailing list.
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  • Increased email open rates by 25% through improved targeting
  • Boosted conversion rates by 15% with personalized content
  • Reduced unsubscribe rates by 30% due to more relevant messaging
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ScreenShots