GetResponse vs. Listrak

GetResponse is good for marketing automation newbies that want a powerful platform without a steep learning curve. It appears to have a strong set of tools for creating automated sequences, but it's not your solution for large enterprise usage. Also, seeing as how competitive the market's become, while it's not expensive per se, it is a bit on the pricey side relative to some.

Incentivized

We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.

Incentivized

• If you understand coding the ability to use dynamic content based on smart searches was very useful.
• The drop and drag workflows were very easy to create and use
• Allowed for simple automation and nurture campaigns to occur off of events

Incentivized

• The conductor email builder is easy to use.
• They have improved their customer service team.
• Open to suggestions and will work collaboratively.
• Help build insights from campaigns and recommend improvements.

Incentivized

• Lists are rejected on baseless grounds.
• They recommend a service to clean lists and even after being cleaned, emails and lists are rejected.
• They purged 80% of our email list because they were not interacting regularly enough with our emails.
• Their drag and drop editor is set up poorly, if you have similar look and feel emails there is no way to know which you are in.
• Often email templates do not save and you have to start over.
• Sometimes scheduled emails don't even send.

• Difficult and steep learning curve
• Email builder is complicated and not intuitive
• CONTRACTS ARE UNCLEAR
• Company will not honor cancellation requests made in a timely manner

As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question

Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher

Incentivized

Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as good as any of these other products. Especially in the area of the visual builder, I honestly think it is just about as good as Keep. And it is better than some of these other products. Again, keeping in mind the cost and the niche GetResponse fills, it stacks up very well against the other products we have used.

Incentivized

The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.

Incentivized

• Our marketing emails have been much more professional, scheduled, beautiful, and manageable since switching AWAY from GetResponse, so in that sense the platform did not provide the kind of ROI we'd prefer.
• For delivering our regular daily newsletter, GetResponse has served us well and has delivered at an above-average rate to our mailing list.

Incentivized

• Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
• Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.

Incentivized