GetResponse vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GetResponse
Score 9.3 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$0
per month Up to 500 contacts
HubSpot Marketing Hub
Score 8.8 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$15
per month per seat
Pricing
GetResponseHubSpot Marketing Hub
Editions & Modules
FREE
$0
per month Up to 500 contacts
Email Marketing
$19
per month Up to 1,000 contacts
Marketing Automation
$59
per month Up to 1,000 contacts
Ecommerce Marketing
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact sales)
per year
Marketing Hub Starter
$15
per month per seat
Marketing Hub Professional
$890
per month Includes 3 Core Seats (Additional Core Seats start at $50)
Marketing Hub Enterprise
Starts at $3,600
per month Includes 5 Core Seats (Additional Core Seats start at $75)
Offerings
Pricing Offerings
GetResponseHubSpot Marketing Hub
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
GetResponseHubSpot Marketing Hub
Features
GetResponseHubSpot Marketing Hub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
GetResponse
8.9
Ratings
16% above category average
HubSpot Marketing Hub
8.4
Ratings
10% above category average
WYSIWYG email editor9.00 Ratings9.20 Ratings
Dynamic content8.00 Ratings8.40 Ratings
Ability to test dynamic content8.70 Ratings7.50 Ratings
Landing pages9.00 Ratings8.50 Ratings
A/B testing9.00 Ratings5.90 Ratings
Mobile optimization9.00 Ratings7.80 Ratings
Email deliverability reporting10.00 Ratings8.60 Ratings
List management9.00 Ratings10.00 Ratings
Triggered drip sequences8.20 Ratings10.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
GetResponse
9.0
Ratings
14% above category average
HubSpot Marketing Hub
9.5
Ratings
20% above category average
Lead nurturing automation9.00 Ratings9.30 Ratings
Lead scoring and grading9.00 Ratings9.60 Ratings
Data quality management9.00 Ratings9.20 Ratings
Automated sales alerts and tasks00 Ratings10.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
GetResponse
9.0
Ratings
20% above category average
HubSpot Marketing Hub
7.1
Ratings
4% below category average
Event/webinar marketing9.00 Ratings6.90 Ratings
Calendaring00 Ratings7.30 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
GetResponse
9.0
Ratings
18% above category average
HubSpot Marketing Hub
9.4
Ratings
22% above category average
Social profile integration9.00 Ratings10.00 Ratings
Social sharing and campaigns00 Ratings8.70 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GetResponse
9.7
Ratings
28% above category average
HubSpot Marketing Hub
9.2
Ratings
23% above category average
Dashboards10.00 Ratings9.20 Ratings
Standard reports10.00 Ratings9.20 Ratings
Custom reports9.00 Ratings9.20 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
GetResponse
8.3
Ratings
11% above category average
HubSpot Marketing Hub
9.0
Ratings
19% above category average
API10.00 Ratings9.00 Ratings
Customizability9.00 Ratings8.30 Ratings
Third-party software integrations6.00 Ratings00 Ratings
Role-based workflow & approvals00 Ratings8.90 Ratings
Integration with Salesforce.com00 Ratings10.00 Ratings
Integration with Microsoft Dynamics CRM00 Ratings10.00 Ratings
Integration with SugarCRM00 Ratings7.70 Ratings
Best Alternatives
GetResponseHubSpot Marketing Hub
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GetResponseHubSpot Marketing Hub
Likelihood to Recommend
9.0
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
9.0
(0 ratings)
Usability
-
(0 ratings)
8.6
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.9
(0 ratings)
Support Rating
9.0
(0 ratings)
8.4
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Configurability
-
(0 ratings)
7.3
(0 ratings)
Ease of integration
-
(0 ratings)
8.9
(0 ratings)
Product Scalability
-
(0 ratings)
7.3
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
GetResponseHubSpot Marketing Hub
Likelihood to Recommend
GetResponse is good for marketing automation newbies that want a powerful platform without a steep learning curve. It appears to have a strong set of tools for creating automated sequences, but it's not your solution for large enterprise usage. Also, seeing as how competitive the market's become, while it's not expensive per se, it is a bit on the pricey side relative to some.
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As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Pros
  • If you understand coding the ability to use dynamic content based on smart searches was very useful.
  • The drop and drag workflows were very easy to create and use
  • Allowed for simple automation and nurture campaigns to occur off of events
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  • A/B testing has been really effective for our landing pages and emails.
  • Adding our website to Hubspot has made it easier to make fast changes and get quality data and insights.
  • Emails are easy to create and share between teams to get feedback and collaborate on.
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Cons
  • Lists are rejected on baseless grounds.
  • They recommend a service to clean lists and even after being cleaned, emails and lists are rejected.
  • They purged 80% of our email list because they were not interacting regularly enough with our emails.
  • Their drag and drop editor is set up poorly, if you have similar look and feel emails there is no way to know which you are in.
  • Often email templates do not save and you have to start over.
  • Sometimes scheduled emails don't even send.
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  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
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Likelihood to Renew
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
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I've been using Hubspot for about 6 years off and on but I highly recommend it as a CMS, especially with co workers all over the United States who need a one stop shop to find customer information and teamwork activities on Deals and Tasks.
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Usability
No answers on this topic
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Reliability and Availability
No answers on this topic
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Performance
No answers on this topic
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
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During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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In-Person Training
No answers on this topic
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training
No answers on this topic
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
No answers on this topic
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Alternatives Considered
Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as good as any of these other products. Especially in the area of the visual builder, I honestly think it is just about as good as Keep. And it is better than some of these other products. Again, keeping in mind the cost and the niche GetResponse fills, it stacks up very well against the other products we have used.
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Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability
No answers on this topic
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
  • Our marketing emails have been much more professional, scheduled, beautiful, and manageable since switching AWAY from GetResponse, so in that sense the platform did not provide the kind of ROI we'd prefer.
  • For delivering our regular daily newsletter, GetResponse has served us well and has delivered at an above-average rate to our mailing list.
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  • Ads - built-in ROI measurement in HubSpot's Ads to help improve ad optimization.
  • Workflows - opened the door to automate some processes at scale.
  • Campaigns - some room for improvement here. It could be a knowledge gap, but we've found that having email opens as a default engagement that's part of campaign performance muddies the waters on what actually is working in campaigns.
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ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.