General Sentiment (discontinued) vs. Kimola Cognitive

Determine what your research question or customer relations needs are to pick a tool that is a good match.

Since using the tool for 4 months we have been extremely pleased with its performance. I've decided to share this review after receiving an email from the Kimola Team, and once I'm in the consumer insights business, I'll definitely support them. The interface and design are fantastic, with a great choice of colors, and Kimola has consistently introduced numerous improvements to the product since we first started using it. The ease of use is unmatched, allowing us to gain new insights and perspectives that were previously unattainable

• Using volume and association metrics to assess and predict trends and emerging topics
• Use the articles metric to drill down into specific posts, such as tweets, Facebook, blog comments, news articles
• General Sentiment has the ability to access password protected sites to access information that may not normally show up in standard internet searches

• Despite exploring various software options to analyze client feedback, none have proven as specific and accurate as Kimola Cognitive.

• The application does take time to start gathering data on a specific topic. As such, its important to include as many keyword search topics as possible, and also be sure to refine them as you gather data.
• The user interface isn't particularly intuitive, there is some work that could be done to streamline its use.

• I believe that more language support should be added and it should reach more customers.

Social media tools are constantly evolving. I would want to be sure that my research question was complimented by the metrics and options presented by the social media tool. General Sentiment is very useful and innovative and their customer service was excellent. Their sales and customer service team was very helpful in onboarding our staff and being flexible with our needs.

• Social media analytics can accelerate the speed with which researchers can investigate a topic of interest, at a lower cost.
• Due to the low barrier to entry (e.g., most social media sites and blogs are free), data collection burden, as traditionally defined, is significantly reduced or eliminated. The absence of direct interactions between researchers and the study population may do more to mitigate sources of bias compared to other more intrusive forms of data collection (i.e., interviews, focus groups).
• Used to to gather unstructured data and feedback from Medicare beneficiaries, caregivers, advocates, and other stakeholders to identify systemic issues that beneficiaries encounter.

• In order to create a custom model, if you are not experienced in this field, you need to watch a video on youtube. This question has little to do with Kimola.