Gainsight CS vs. ServiceNow IT Service Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gainsight CS
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…
$2,500
Per Company Per Month
ServiceNow IT Service Management
Score 8.7 out of 10
N/A
Built on the ServiceNow Now Platform, the IT Service Management bundle provides an agent workspace with knowledge management, and modules supporting issue tracking and problem resolution, change, release and configuration management.N/A
Pricing
Gainsight CSServiceNow IT Service Management
Editions & Modules
Subscription
$2,500
Per Company Per Month
ITSM Standard
Custom Quote
ITSM Pro
Custom Quote
ITSM Enterprise
Custom Quote
Offerings
Pricing Offerings
Gainsight CSServiceNow IT Service Management
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsITSM Pro and ITSM Enterprise also are available with optional "Plus" add-ons. These include AI Agents, an AI Agent Studio, and other features that augment the capabilities of the platform using AI Virtual Agents to automate tasks.
More Pricing Information
Community Pulse
Gainsight CSServiceNow IT Service Management
Features
Gainsight CSServiceNow IT Service Management
Security
Comparison of Security features of Product A and Product B
Gainsight CS
8.2
Ratings
8% below category average
ServiceNow IT Service Management
-
Ratings
Role-based user permissions8.20 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gainsight CS
7.5
Ratings
15% below category average
ServiceNow IT Service Management
-
Ratings
API7.50 Ratings00 Ratings
Integration with Salesforce.com8.90 Ratings00 Ratings
Integration with Marketo6.50 Ratings00 Ratings
Integration with Eloqua7.10 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Gainsight CS
8.3
Ratings
7% below category average
ServiceNow IT Service Management
-
Ratings
Product usage8.70 Ratings00 Ratings
Help desk / support tickets7.90 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Gainsight CS
8.5
Ratings
2% below category average
ServiceNow IT Service Management
-
Ratings
NPS surveys8.90 Ratings00 Ratings
Sponsor tracking9.00 Ratings00 Ratings
Customer profiles7.70 Ratings00 Ratings
Automated workflow8.10 Ratings00 Ratings
Internal collaboration8.10 Ratings00 Ratings
Customer health scoring9.90 Ratings00 Ratings
Customer segmentation8.00 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Gainsight CS
9.0
Ratings
4% above category average
ServiceNow IT Service Management
-
Ratings
Customer health trends9.70 Ratings00 Ratings
Engagement analytics8.80 Ratings00 Ratings
Revenue forecasting8.30 Ratings00 Ratings
Dashboards9.20 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Gainsight CS
-
Ratings
ServiceNow IT Service Management
8.9
Ratings
9% above category average
Organize and prioritize service tickets00 Ratings10.00 Ratings
Expert directory00 Ratings8.00 Ratings
Service restoration00 Ratings8.00 Ratings
Self-service tools00 Ratings10.00 Ratings
Subscription-based notifications00 Ratings9.00 Ratings
ITSM collaboration and documentation00 Ratings9.00 Ratings
ITSM reports and dashboards00 Ratings8.00 Ratings
ITSM asset management
Comparison of ITSM asset management features of Product A and Product B
Gainsight CS
-
Ratings
ServiceNow IT Service Management
8.3
Ratings
1% above category average
Configuration mangement00 Ratings8.00 Ratings
Asset management dashboard00 Ratings8.00 Ratings
Policy and contract enforcement00 Ratings8.90 Ratings
Change management
Comparison of Change management features of Product A and Product B
Gainsight CS
-
Ratings
ServiceNow IT Service Management
9.0
Ratings
7% above category average
Change requests repository00 Ratings9.00 Ratings
Change calendar00 Ratings9.00 Ratings
Service-level management00 Ratings9.00 Ratings
Best Alternatives
Gainsight CSServiceNow IT Service Management
Small Businesses
ChurnZero
ChurnZero
Score 9.6 out of 10
Agiloft Service Desk (discontinued)
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Score 9.0 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Cisco Webex Experience Management (discontinued)
Cisco Webex Experience Management (discontinued)
Score 8.5 out of 10
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ManageEngine ServiceDesk Plus
Score 9.2 out of 10
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User Ratings
Gainsight CSServiceNow IT Service Management
Likelihood to Recommend
8.7
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
6.8
(0 ratings)
9.0
(0 ratings)
Usability
8.5
(0 ratings)
9.0
(0 ratings)
Availability
8.2
(0 ratings)
10.0
(0 ratings)
Performance
6.4
(0 ratings)
9.0
(0 ratings)
Support Rating
8.8
(0 ratings)
7.3
(0 ratings)
Online Training
5.5
(0 ratings)
1.0
(0 ratings)
Implementation Rating
6.3
(0 ratings)
10.0
(0 ratings)
Configurability
6.4
(0 ratings)
-
(0 ratings)
Product Scalability
7.3
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
6.4
(0 ratings)
-
(0 ratings)
User Testimonials
Gainsight CSServiceNow IT Service Management
Likelihood to Recommend
It's great for being able to capture all information in Gainsight CS. The only challenge is some of the task management and visibility into workload that is very clunky. After watching the roadmap for 2025, I'm feeling more hopefully that some of my pain points will be handled. However, it's still challenging that the task-management basics will still be clunky. I'm excited for the AI scheduling of tasks, but this would be better if the improvements to task /workload visibility is updated.
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I think [ServiceNow IT Service Management is] best suited for very straight-forward customer support type ticketing. If the problem can't be solved by the customer support team, then the ticket likely is a larger issue (ie: a bug) and then likely a Jira ticket would need to be created for more robust documentation.
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Pros
  • Logging customer activity is incredibly intuitive and easy for team to do and reference.
  • Using the rules engine to generate CTAs for our team to intervene where needed has been helpful in automating relevant activities in bulk. We have a churn prevention program run through CTAs where Gainsight CS will notice risk criteria we've built in, then alert CSMs and their managers of potential risk concerns, like low product adoption or negative survey response, with clear next steps and actions laid out for what to do.
  • More broadly, it has inspired a new mindset on our team for how to work with customers. Through working with Gainsight CS, they have become less transactional and look at accounts more holistically. Success Plans allow for this, as they create plans with customized customer goals and the tasks it will take to achieve those goals.
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  • When I have a number of requests to make, for example a request to add a dozen or so user accounts to more than one group account in Active Directory , I can put all the needed information into the initial form, add it to my "shopping cart" and all of that information remains on the screen for the next item for which I only need to edit a few items (like the AD group name in this example), and keep adding them to the shopping cart until I have them all. When I "Check Out" each of those items is generated as a separate task under the one request. It simplifies and expedites the creation and tracking of these kinds of requests.
  • I can easily and quickly see what tickets are currently assigned to me in order to prioritize them and remain aware of my workload.
  • Numerous fields for CIs can be used when trying to find the entry for a particular item. For example, IP Address, server name, raw text, classification, and so on.
  • To help with making sense out of related tasks, when a task is assigned to me and I need to open another task for a different team to work in order to complete my task, I can open a sub-task from my ticket so that the relationship between the two can be pulled up later into reports. For example, I may have a task to build a new vm, and need to open tasks for networking, security accounts, software installation and so on. By opening sub-tasks from my assignment, the time spent by all parties concerned is tied together for more meaningful cost accounting.
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Cons
  • Would love to see a Gainsight OPs/Admin checklist that guides CS Ops team through specific pieces of information needed to execute specific playbooks (best practices)
  • When creating reports, sometimes it's difficult to find the correct variable that you are looking for as it's nested under various categories
  • Would love ability to "heatmap" specific individual customer engagement based on CSM inputted customer contacts at meetings
  • Would love to see more analysis on engagements - how often, how frequent - built into the product
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  • ServiceNow knowledgebase is limited for self-learning on how to use their features.
  • ServiceNow sometimes has a very linear approach to some workflows or assignments where there could only be one child/parent relationship.
  • The ServiceNow features for Project Management serves its function is rather cumbersome. The dependencies aspect or predecessors or successors options are rather limited. It is more focused on hours planned vs hours worked then dependencies.
  • ServiceNow customer support is hit or miss. They could serve to have more self-help step by step articles.
  • ServiceNow needs to have a better export or import features for their Project Management module.
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Likelihood to Renew
Great tool and we've spent a lot of time getting it up and running. Unless something else comes a long that does a similar function for less money we will consider jumping cause we are always looking to save budget where we can. Till then I think we are satisfied with Gainsight at the moment.
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To be completely honest setting up a new ticketing system can be a pain in the ass. Once you have it setup and customized the way you want it, you don't want to switch unless you're unhappy with the product. Unless future releases and updates really muck the system up, I wouldn't change.
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Usability
I give it this score based on the implementation at my current employer. I don't know if it could be higher based on if the implementation went better, or if there is something on the vendor side that could help. If this were asked at my previous employer, I would have given it a score of 9 or 10.
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The Geneva version has improved overall usability a lot, but would still be overwhelming for new users. Much like SAP or other large-scale applications- it can be very daunting when you get the first glance of all the modules, but you'll get the hang of it after some training and strong discipline.
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Reliability and Availability
Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
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We have never had any issues with ServiceNow's availability that I am aware of in the two years I have been using it.
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Performance
There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
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For a massive system, page loads are reasonably quick, including searches.
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Support Rating
The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
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I would give it this rating because we have had no major issues with the support for ServiceNow after we implemented it at our organization. They seem to respond promptly and efficiently if we ever do need to open a support case with them about an issue we are having.
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Online Training
The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
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To type in what should be a text box, you have to click an empty cell, a tiny text box pop up opens with a check box and an X. You the. Type in the text box and have to click the check mark. If you have a bunch of fields to fill out, doing this is very annoying. Absolutely know thought went in to this. I'm sure somebody in marketing thought it was a good idea. It wasn't.
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Implementation Rating
I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
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ServiceNow implements its solutions for customers using the Start Now Implementation Methodology. The StartNow (STrategicAlignment and drive Rapid Transformation) Implementation Methodology include five deployment stages Plan, Discover, Prepare, Deploy, and Operate. Follow these steps for smooth implementation.
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Alternatives Considered
Gainsight CS simply had a broader set of functionality that we wanted. That said, if Vitally or ChurnZero were to close a few of the functionality gaps that mattered to us, we would prefer to use either of those competitor products.
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This software was used previously. the software was not easy to configure like servicenow and the visual dashboards and the ui experience was less appealing compared to ServiceNow. ServiceNow offers a lot pf features which can be used across the industry. Gives better integration options compared to Remedy. CMDB and Service Watch are great tools offered by ServiceNow which is lacking on Remedy
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Scalability
It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
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ServiceNow works as an enterprise solution.
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Return on Investment
  • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
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  • We don't currently have a CMDB, so we are leveraging ServiceNow to build one using their ITSM and ITOM tools. This is a huge gap for us as a company and it will be a big win once this is in place.
  • The core help desk functions are comparable to most other tools on the market, but SN does a great job of integrating that data with other modules like Problem, Change and Event Management to provide a truly integrated solution.
  • The tool is expensive, so you will need to try to do as much as you can with the platform. We currently use other systems for HAM and SAM but will be including these in our ServiceNow instance in the future to help maximize our ROI.
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ScreenShots

Gainsight CS Screenshots

Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.

ServiceNow IT Service Management Screenshots

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