G-Lock EasyMail7 vs. Mautic (open source)

It helps with managing email lists and reaching out to new potential customers.
It's a decent marketing automation solution for creating and managing drip campaigns. It works, but the fact that it isn't cloud-based, makes it seem like it rarely, if ever, gets improvements to its interface when it could really use some. Its interface feels outdated, when a fresher, more modern design and format could be really useful. The upside to it not being a cloud-based service is you don't have to "rent" it and it's a one-time fee.

Incentivized

Mautic is well suited for users who do not require a lot of maintenance on the technical areas and have only the general requirements of the email marketing sector. In case the users have more precise requirements and are more focussed on the quality and a proper quantitative analysis, Mautic would not be an ideal choice. In other words for small companies Mautic would be an idea choice where the budget is a constraint and the extent of use is low but in cases where budget is not really a constraint against the performance and quality, Mautic would not be an ideal choice.

• Manage various lists.
• Manage different campaigns.
• Allow you to unsubscribe recipients easily.
• Allow you to create an email flow and date them.

Incentivized

• Mautic is very good at the tagging system.
• Mautic is very good at tracking website visitors. Visitors are first marked as unknown, however, once you get a signup Mautic automatically updates their profile.

Incentivized

• The functionality of the product could be easier.
• It can be tough to find features you're looking for within the product (but they're usually there).
• Scheduling process could be clearer.
• Most features could be streamlined or simplified better.

Incentivized

• Reporting can be very misleading sometimes, but you just need to get the hang of it
• When emailing, you need to know the exact time zone the server is set on, because it may not send the task when you think it would.
• We think it may have more room to add more templates, the one the platform has turned boring over time— I think it would be an interesting update.

Incentivized

Salesforce and Dynamics may be fine if you can afford them, but don't offer much more than what you get from Mautic, for free and with total control and longer term active development. SugarCRM ended development and maintenance of their Community Edition around 2018. The long-term roadmaps for free versions of SugarCRM or its forks were very unclear

• Low risk for investment cost.
• Potential for greater reach to new or existing clients.
• Clumsy interface causes use to take more time, however.

Incentivized

• Automating interactions with clients in an early funnel stage
• Focusing your sales team on the best qualified leads
• Influencing purchase decisions along the customer journey