Fundraise Up vs. Salesforce Nonprofit Cloud

FundraiseUp is best utilized in arenas where the non-profit has some room for growth/expansion and/or the market is medium/large (100,000+ city). Small audience organizations might see some improvement but in my estimation won't see the ROI from the 5% (or more) charge per donation. Both well-established orgs and growing ministries can benefit from this platform. Another great reason to go with FRU is the incredibly easy user-interface for both the donor and the admin. The AI features built into the form provide incredible LIVE adjustments to optimize conversions and monthly giving. It is worth the extra cost (per donation) if you're community is large enough

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If you only want to track donations, I'd go with something simpler. If you want to track donations and programs and connections between them, there may be nothing better. If you have no technical abilities and no budget, restricted yourself solely to what it does as described exactly in the manual. If you can't devote about 0.25FTE to the constant maintenance and upgrades, don't go with it.

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• Donation Upselling through AI
• Donation and Donor Management
• Integration with External CRMs

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• NPSP is designed to help with donor management.
• There are free add-ons for volunteer management.
• There is a new Program Management Module to better manage program participation and attendance.
• Campaigns help organize and report on marketing efforts though we use a third-party solution to send out marketing materials.

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• Pricing Model is a Bit Steep
• Non-Digital Donation Tracking Limited
• Tech Support Delayed Responses/No Live Chat or Phone

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• Learning curve - very powerful, but takes time to learn
• Batch processing - takes time and advanced skills to reach efficiency for data entry and certain operations which you want to do in batch
• Mass email is extremely limited - must choose a third party tool which adds complexity and cost to the system

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There is really no other tool to compare and especially since Salesforce for Nonprofits is free!!

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For both donors and admin, Fundraise Up is the best donation platform (gateway) that I have ever used. It is optimized throughout the experience to be incredibly easy and unmatched in how robust it is. The many options Fundraise Up provides from sticky buttons, to pop-ups, to full landing pages is diverse and serves any need an org might have.

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I think Salesforce has so much functionality that it makes it difficult in terms of overall usability. Once you can figure it out, it's a 10/10, it's just getting there. If you're willing to do the work to figure it out then you're golden. For what it's worth, I don't know if you're going to find something with this level of functionality that's easier to figure out

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I have never had bad conversations with any support people with Salesforce but we also have not used them very much. I put it a little less because we are struggling to switch to lightning (some of our custom features do not migrate well) and it feels like the help and support for a little organization is not incredibly helpful unless we want to spend a lot of money.

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Fundraise Up understands their lane and they absolutely nail it! They have worked hard to be the very best in their niche and have gone above and beyond to integrate with other solutions for a streamlined approach to data management. I have not experienced a better solution in my almost 20 years of nonprofit marketing.

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As a cloud native organization with no previous Microsoft infrastructure, Salesforce was a more logical and effective option for us. The suite of products was also far more comprehensive and required less customization. We were able to adopt a "configure not code" approach to our development of systems to support our mission that lowered the cost of upgrades.

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• 40% increase in monthly donors over 18-month period
• Processing charges covered went from 23% to 42% in 12 months
• Ease-of-use for non-tech Employees

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• Salesforce has allowed us to easily track donor communications in one area, which I believe has improved our donor communication overall.
• Salesforce for Nonprofits has made it easier on my org to track and pull donation-related information and has reduced the amount of time we need to do these regular tasks.

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