Fullstory vs. StatCounter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 9.1 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
StatCounter
Score 9.0 out of 10
N/A
Web analytics product designed for SMB.s Statistics collected are based on page loads.N/A
Pricing
FullstoryStatCounter
Editions & Modules
Business
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
FullstoryStatCounter
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullstoryStatCounter
Features
FullstoryStatCounter
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
6.2
Ratings
20% below category average
StatCounter
-
Ratings
Responsive Design for Web Access7.90 Ratings00 Ratings
Mobile Application7.90 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.90 Ratings00 Ratings
Mobile App Analytics6.40 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
9.2
Ratings
2% below category average
StatCounter
-
Ratings
Heatmap tool9.90 Ratings00 Ratings
Click analytics9.00 Ratings00 Ratings
Scroll maps9.00 Ratings00 Ratings
Form fill analysis9.00 Ratings00 Ratings
Conversion tracking9.90 Ratings00 Ratings
Goal tracking7.90 Ratings00 Ratings
Funnel Analysis8.00 Ratings00 Ratings
Session Recording and Replay10.00 Ratings00 Ratings
User Segmentation10.00 Ratings00 Ratings
Best Alternatives
FullstoryStatCounter
Small Businesses
Smartlook
Smartlook
Score 8.2 out of 10
Serpstat
Serpstat
Score 9.0 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 7.1 out of 10
Siteimprove
Siteimprove
Score 10.0 out of 10
Enterprises
Contentsquare
Contentsquare
Score 7.1 out of 10
Optimal
Optimal
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullstoryStatCounter
Likelihood to Recommend
9.9
(0 ratings)
9.6
(0 ratings)
Likelihood to Renew
9.7
(0 ratings)
9.9
(0 ratings)
Usability
10.0
(0 ratings)
10.0
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
8.3
(0 ratings)
-
(0 ratings)
Implementation Rating
7.5
(0 ratings)
-
(0 ratings)
Configurability
7.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
FullstoryStatCounter
Likelihood to Recommend
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
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Pros
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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  • I can visit my site in real time showing pages visited and the duration of the visit.
  • It shows very detailed data on where visitors came from.
  • I could monitor the performance of campaigns in real-time as visitors came to my site from a promotion.
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Cons
  • Can be a little confusing to know the exact time something happened, in local time or customer time? That's helpful for engineering to look into log files.
  • When looking for a specific session, it would be nice if you have a easier list of sessions with a little more info to choose from
  • It would be nice to be able to save flagged sessions and annotations under my profile to reference later
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  • For the free version data logging is limited to two weeks, which requires manual pulling of the data (CSV or excel formats) on a regular basis which can become tedious.
  • For offline graphing/presentations, data must be re synthesized/visualized. This typical requires someone manual manipulation the data or develop scripts or coding to improve the collection of the data for offline presentation and records.
  • Lacks some of the pretty visuals that can be seen in competitors such as Google Analytics.
  • Lacks user specific in depth tracking across multiple services (mailchimp, google etc), like more fully featured platforms (Kissmetrics) are able to provide.
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Likelihood to Renew
The metrics are hard to understand at times and inaccurate to the point of being unusable. I stopped pulling them and solely rely on Adobe Analytics for them. So far, I've only used FS to watch sessions and determine behaviors
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I have not had any issues with malfunctions when using statcounter, so that would lead me to continue using the program. I would like to see more social media measuring tools, but again, we don't use the program to dig really deep. We're just looking to figure out who is reading what articles on our website are the most liked. And it helps lead our editorial team in the right direction.
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Usability
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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I never have to call tech support and never get frustrated because I can't get the information that I need.
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Reliability and Availability
We've never had issues with availability
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No answers on this topic
Performance
It seems the performance is really good and always loads quickly
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No answers on this topic
Support Rating
Yes, that is correct. FullStory has a dedicated support team that is available to assist with any issues or questions. The team is known for being responsive, knowledgeable, and helpful, and they are committed to ensuring that users get the most out of the FullStory platform. They helped us a lot to implement it with our web app
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No answers on this topic
Implementation Rating
I was not involved in the initial implementation, but I have found it easy to pick up and use without any guidance, so it's very user-friendly, intuitive, and not difficult to get a sense of use, though it may be more difficult to master (I am not a Fullstory master... yet!).
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No answers on this topic
Alternatives Considered
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your site. It is one thing to see a report that says customers fall off a page, it is another thing to actually be able to watch what they do as they fall off.
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Statcounter excels with the simplicity and efficiency of the analytics. You can see exactly what's going on on your sites without the need to dig into complex google analytics data.
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Scalability
Full story was easy to scale with the growth of our teams and organisation
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No answers on this topic
Return on Investment
  • We reduced our payment error rate by 20% using FullStory.
  • Our product design team is able to get initial designs approved 95% of the time using FullStory data in order to explain to our stakeholders the reasoning behind decisions. We also do a before-and-after analysis, and we either net out the same with the new designs (just improved visuals) or improve the metric of whatever was designed. More often than not, we improve the metric.
  • We decreased the time to A/B testing insights by 50%.
  • We can usually visualize a production issue via FullStory within 10 minutes.
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  • It's been great to track positive reactions to changes in our website and new product offerings
  • Also a great way to roughly estimate the demand and customer base for your products
  • Also identifies what areas of the website could be improved base on low traffic
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ScreenShots

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data