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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score9.1 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    Pendo.io

    Score9.5 out of 10
    N/APendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
    Pricing
    FullstoryPendo.io
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    *Free
    Free
    Base
    Contact sales team
    Core
    Contact sales team
    Pulse
    Contact sales team
    Ultimate
    Contact sales team
    Offerings
    Pricing Offerings
    FullstoryPendo.io
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FullstoryPendo.io
    Considered Both Products
    Fullstory
    Chose Fullstory
    I think other tools are either too heavy or complicated to implement and / or understand. Full story has a super light weight feel to the system and works magically. I implemented Mixpanel once and the entire team struggled with it before replacing it with Full Story after …
    Incentivized
    Chose Fullstory
    I like the ability to see what is actually happening rather than just the data!
    Incentivized
    Chose Fullstory
    Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your …
    Incentivized
    Chose Fullstory
    FullStory is very easy to use and very comprehensive compared to it's competitors
    Incentivized
    Chose Fullstory
    FullStory has the video capturing feature, which makes it the stand-out product.
    Incentivized
    Pendo.io
    Chose Pendo.io
    It is night and day how simple Pendo.io is to setup and configure. You don't need to be a data scientist or engineer - the UI makes it incredibly easy. The competitors have a high barrier to entry to get started with simple tracking and reporting, which has been a massive …
    Incentivized
    Chose Pendo.io
    Pendo seemed like the easiest to use compared to the others we looked at. We did a very in-depth analysis. They also had so many great reviews.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    100%
    Would buy again
    47 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    100%
    Delivers good value for the price
    39 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    100%
    Happy with the feature set
    47 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    100%
    Lived up to sales and marketing promises
    31 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    90%
    Implementation went as expected
    27 Answers
    Features
    FullstoryPendo.io
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and Pendo.io
    Feature
    Fullstory
    6.2
    19 Ratings
    20% below category average
    Pendo.io
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and Pendo.io
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    Pendo.io
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    Best Alternatives
    FullstoryPendo.io
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Contentsquare
    Score6.9 out of 10
    Whatfix
    Score8.2 out of 10
    Enterprises
    Glassbox
    Score8 out of 10
    Whatfix
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FullstoryPendo.io
    Likelihood to Recommend
    10.0
    (72 ratings)
    9.9
    (94 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    9.0
    (4 ratings)
    Usability
    10.0
    (1 ratings)
    8.9
    (7 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.3
    (61 ratings)
    9.7
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    9.0
    (1 ratings)
    Configurability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FullstoryPendo.io
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
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    Pendo.io
    Pendo.io is useful in generating great dashboards that present user analytics in the best possible view that could be used for analysis & derive key insights on what could be done if there's a feature that's not being recognized by end users or if there are any pain points where users are struggling more around a workflow which is technically not that difficult. Pendo.io also can be used to create impactful guides where intercatoin of a user with the Guide can be created in less steps & have relevant information about that workflow that the user is completing. Pendo.io's resource center can act as a one stop hub to present any sidewide updates which could be information of Prod releases, New KB Articles, Register to any event, & much more. Segments can be created in as many variation as one can. In fact, Segments are the ruling property or feature that works so handy, which reduces a lot of iterative work.
    Incentivized
    Read full review
    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    Pendo.io
    • NPS Surveys
    • Feature usage insights
    • Identifying user behaviors using Replay feature
    • Clearly segmenting users in a way we want it to be
    • Identifying time spent on a feature/product to better understand what customers actually use
    • Documentation, in-app guides and help section
    Incentivized
    Read full review
    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
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    Pendo.io
    • Dashboard is sometimes very slow to load
    • Preview is problematic if the Pendo.io user doesn't have access to the target environment or application where the guide is going to display
    • It would be ideal to have a gallery of thumbnail images of previously used guides to select from, either to pull a screen capture or to use as a template. It's cumbersome to go to the guides, find the one you want, click on Preview, etc.
    Incentivized
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    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
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    Pendo.io
    We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
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    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
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    Pendo.io
    It is intuitive for core tasks like tracking feature usage, building Guides, and viewing dashboards. The interface is clean and well structured, making it easy for product managers and operational teams to get value quickly without heavy technical support. However, there is a noticeable learning curve when setting up advanced custom events, reports, or integrations, which can take some time and internal knowledge-sharing to master.
    Incentivized
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    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
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    Pendo.io
    Every time I have logged into Pendo, the service has been available for me to use. The page has never been down when I am trying to get info from there.
    Incentivized
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    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
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    Pendo.io
    Everything loads fairly quickly and it's not slow. I don't use an integration, I log in straight in the webpage.
    Incentivized
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    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
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    Pendo.io
    They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
    Incentivized
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    Online Training
    Fullstory
    No answers on this topic
    Pendo.io
    The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
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    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
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    Pendo.io
    Use Segment to install and cut developers out of the work cycle!
    Incentivized
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    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
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    Pendo.io
    I have just very superficial experience with Google Analytics but I do believe that Pendo.io is a much much better tool in pretty much all aspects of it. It has a ton more features and capabilities and even for the capabilities where there is overlap, Pendo seems to come out ahead easily. There are aspects that Pendo could improve for sure such as what metadata it captures from the users; an example of this is screen resolution which Google Analytics captures but Pendo does not.
    Incentivized
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    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
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    Pendo.io
    The system is pretty flexible and scalable, I have used it in different browsers and devices without issues.
    Incentivized
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    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
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    Pendo.io
    • Reducing development time with in-app guides and resource center, with product management being able to agilely create guides in real time, this could be as much as 1 full time developer in savings.
    • Reducing business time scoping "rock fetches" than are proven to be invaluable based on analytics, each time 1 single piece of analtical data saves around ~20 hours across multiple resources.
    • Increasing user satisfaction with in-app guides and resource center
    • Increasing usage of key features through targetted messaging, those key features either drive costs ou of our business or add value to customers business.
    Incentivized
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    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data