FullContact vs. Twilio Segment

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FullContact
Score 8.0 out of 10
N/A
FullContact provides APIs to support individuals, businesses, and developers in managing and enhancing their contact and customer data. The APIs can be used to provide social profiles in an app, improve contacts in address books, enrich CRM information, or create highly personalized marketing campaigns.N/A
Twilio Segment
Score 8.3 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$0
Includes 1,000 visitors/mo
Pricing
FullContactTwilio Segment
Editions & Modules
No answers on this topic
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
FullContactTwilio Segment
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullContactTwilio Segment
Features
FullContactTwilio Segment
Tag Management
Comparison of Tag Management features of Product A and Product B
FullContact
-
Ratings
Twilio Segment
7.6
Ratings
8% below category average
Tag library00 Ratings8.00 Ratings
Tag variable mapping00 Ratings8.00 Ratings
Ease of writing custom tags00 Ratings8.00 Ratings
Rules-driven tag execution00 Ratings7.00 Ratings
Tag performance monitoring00 Ratings7.00 Ratings
Page load times00 Ratings8.00 Ratings
Mobile app tagging00 Ratings7.00 Ratings
Library of JavaScript extensions00 Ratings7.50 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
FullContact
-
Ratings
Twilio Segment
7.6
Ratings
7% below category average
Standard visitor segmentation00 Ratings8.00 Ratings
Behavioral visitor segmentation00 Ratings7.50 Ratings
Traffic allocation control00 Ratings7.00 Ratings
Website personalization00 Ratings8.00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
FullContact
-
Ratings
Twilio Segment
8.3
Ratings
2% below category average
Account Scoring00 Ratings8.50 Ratings
Customer Data Governance00 Ratings9.00 Ratings
Data Connectors00 Ratings8.70 Ratings
Data Enhancement00 Ratings8.00 Ratings
Data Ingestion00 Ratings8.70 Ratings
Data Storage00 Ratings8.50 Ratings
Data Visibility00 Ratings8.00 Ratings
Event Data00 Ratings8.00 Ratings
Identity Resolution00 Ratings7.50 Ratings
Best Alternatives
FullContactTwilio Segment
Small Businesses
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Enterprises
Treasure Data
Treasure Data
Score 9.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullContactTwilio Segment
Likelihood to Recommend
8.0
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
10.0
(0 ratings)
-
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
9.0
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
7.7
(0 ratings)
In-Person Training
10.0
(0 ratings)
-
(0 ratings)
Online Training
7.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
-
(0 ratings)
Configurability
8.0
(0 ratings)
-
(0 ratings)
Ease of integration
8.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
FullContactTwilio Segment
Likelihood to Recommend
It imports data found on the internet (such as social media profile URLs, web addresses, etc.) to your contact database. The app actually uses humans to import data from your business cards using a snapshot (and does so accurately). It allows you to download a backup of your contact database that can be uploaded to your email client. FullContact integrates with Google a.ccounts, Twitter, LinkedIn, Yahoo, and more. It also provides a good format for importing contact databases using Excel. However, customer service is a bit slow
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Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
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Pros
  • They have an API, which is a step above other identity resolution providers.
  • They can merge many disparate sources of data into a single identity.
  • Good client services team
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  • Unmatched insight into the customer journey when they come into contact with our business.
  • The ability for it to break down data in a way that allows us to analyse customer engagement.
  • It efficiently integrates with my current softwares eg Shopify.
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Cons
  • Making contacts read only.
  • Price.
  • Free for education.
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  • Potentially, it could "warn" the developers/product about areas in our code that are not covered by events (and let us decide if it's "be design" or we missed it).
  • It's difficult to get accumulated history data exported out in order to analyze it.
  • There's no easy way to compare data from 2 sources (our main target is to compare the same events between our test environment and prod environment).
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Likelihood to Renew
This is my new favorite app for organizing contacts and segmenting email lists. It is also the only app I have used that will transcribe business cards with 100% accuracy (they use humans to enter info from pictures of cards rather than software, like most other apps). The "merge contact" feature is great and allows you to review the contacts being merged before doing so automatically. It also integrates with Google accounts, LinkedIn, Twitter, and Yahoo. Another great feature is the ability to export data in a file, which you can then upload to your regular CRM software or to Constant Contact. I wish it would allow for more business card uploads per month. Even the paid subscription has a limit of 50 cards per month. I contacted customer support to inquire about increasing this limit and was told that I would need to upgrade to a yearly contract in order to do so. If FullContact continues to be useful, I will likely upgrade. However, given that the business card contacts is one of this software's best features, I was disappointed that this allowance could not be increased. Overall, however, I would highly recommend FullContact
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No answers on this topic
Usability
Very easy to use online and great mobile app as well
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No answers on this topic
Reliability and Availability
Automatically updates contacts daily
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No answers on this topic
Performance
Just make sure the app is not syncing on multiple devices at once -- this will cause a delay
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No answers on this topic
Support Rating
Their support is very responsive and friendly.
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Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
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In-Person Training
Very user-friendly, especially since it aggregates information from Google every day to update contacts.
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No answers on this topic
Online Training
Basic materials explaining account setup and how to manage your list. It doesn't take much training to become proficient
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No answers on this topic
Implementation Rating
Downloading the contacts to use in email marketing campaigns is the most difficult part of implementation.
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No answers on this topic
Alternatives Considered
Radicale is a Linux-based contact server that works well with many platforms. It is not the most user-friendly, but if you know your way around creating virtual servers and putting them in the cloud this could be a great free solution for you. The best part is you can have read-only contacts!
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Segment is not really suitable for most websites that have more than 10k MTU - If you run a semi-popular website, there are many tools out there that will do basic web analytics, like Google Analytics. Google Analytics provides simple resources for tracking user growth, demographics, and conversion rates of websites, which is more suitable for companies that are looking for simpler analytics data.
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Scalability
Easily updates contact information
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No answers on this topic
Return on Investment
  • Positive time saving after initial upload
  • Negative time investment to monitor and correct bulk uploading issues
  • Positive accurate social profile information
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  • Event tracking lets you take ownership of your own data, which in part makes it easy to craft metrics and do deep dives to see how your product is working. This has a huge ROI, because without metrics you're basically flying blind.
  • You can also use Segment's event tracking to fuel your experimentation and AB testing strategies. AB testing is the best way to ship features in a tech product with confidence that you're making a positive impact.
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ScreenShots

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings